eMarketer is widely regarded as the first place to look for research about marketing in a digital world.  eMarketer PRO is relied on by companies, business professionals, colleges, and universities worldwide to understand marketing trends, consumer behavior and get the data needed to succeed in the competitive and fast-changing digital economy.

You can access eMarketer PRO to:

• Answer specific questions and access data about digital related topics, i.e. how much time do millennials spend with online video?
• Get deeper insight on digital topics, i.e. what are pros and cons of developing mobile apps vs mobile websites?
• Benchmark marketing effectiveness across channels, devices, formats, and industries.

Contact your liaison librarian to learn more!