Brock Library thanks Isobel Flindall, Graduate co-op student librarian in Collections Services for this exhibit and blog post. Visit the display in the Matheson Learning Commons until February 27.
With teams in the Professional Women’s Hockey League (PWHL), Women’s National Basketball Association (WNBA), and Northern Super League (NSL), Canada’s professional women’s sports reached a “critical mass” in 2024 (Spencer, 2024). This is exciting for those of us who enjoy spectating hockey, basketball, and soccer games – but also for youth and student athletes, for whom the goal of playing professionally is now “much more tangible” (Stober, 2024).
The rise of women’s participation in professional team sports is associated in part with identified consumer potential (Boer, 2025; Pegoraro & Taylor, 2021; Stober, 2024). While the implication that the industry’s commitment to women’s sports is dependent on their profitability is disappointing, it also shows that we as consumers can make a difference.
A featured collection of books, e-books, and a/v materials accompanies the exhibit and is an invitation for the reader to get thinking about women’s sports. To celebrate successes, like Canada establishing professional women’s teams in the PWHL, WNBA, and NSL, without overlooking the persistence of sexism in the sports industry (Hindman & Walker, 2020; Milner & Braddock, 2017).
Sources:
Boer, T. D. (2025, July 4). Women’s sports are booming. Why now? CBC Sports. https://www.cbc.ca/sports/womens-sports-growth-north-america-why-now-1.7569708
Hindman, L. C., & Walker, N. A. (2020). Sexism in Professional Sports: How Women Managers Experience and Survive Sport Organizational Culture. Journal of Sport Management, 34(1), 64–76. https://doi.org/10.1123/jsm.2018-0331
Milner, A. N., & Braddock, J. H. (2017). Women in Sports: Breaking Barriers, Facing Obstacles. Bloomsbury Publishing USA. http://ebookcentral.proquest.com/lib/west/detail.action?docID=4923027
Pegoraro, A., & Taylor, T. (2021). Editorial: Women’s Professional Sport: Understanding Distinctiveness. Frontiers in Sports and Active Living, 3, 806247. https://doi.org/10.3389/fspor.2021.806247
Spencer, D. (2024, December 25). Canada’s women’s pro sports landscape transformed in 2024 with arrival of PWHL, NSL, WNBA. CBC Sports. https://www.cbc.ca/sports/year-in-review-canada-womens-pro-sports-1.7418973
Stober, E. (2024, April 6). Women’s pro sports is a ‘global phenomenon’—And Canada is finally joining in. Global News. https://globalnews.ca/news/10406205/womens-sports-canada-project-8/