Goodman Experiential Learning Projects

Welcome to the Goodman School of Business Experiential Education project opportunities page. Here you will find ongoing and semester based project opportunities that may be right for your organization. Please take some time to review what projects are available. Our Experiential Education team looks forward to receiving a submission from you, or you can book a meeting with our Experiential Education Coordinators to continue the conversation.

Ongoing Community Partner Project Opportunities

There are several project opportunities that are always in demand through our programs. Please review these opportunities and apply for projects even if we are between recruitment periods.

Accounting for Government & Not-For-Profit Organizations

Final year Master of Accountancy students will utilize their knowledge and skills to address business challenges related to not-for-profit and governmental accounting. The scope of these projects can be tailored to fit the needs of community partners. Students in this course have both a strong academic background and come with industry experience.   

Please note: This course recruits multiple Not-for-Profit and Government Organizationswho will have a dedicated team working with them on their needs. 

You will be a good fit for this project if you need assistance with any of the following: 

  • Funding problems, and how to address them 
  • Capital structure (fees, funding, donations) 
  • Cost and fee structure 
  • Fiscal sustainability 
  • Accounting systems review 
  • Pandemic recovery related challenges (i.e.: revenue challenges, fee/funding challenges)   

As this is a final year course for our Master of Accounting students, other areas of business could be integrated to find a fulsome solution.  

MBA students will work with you to better understand and utilize your data to improve your services offered. Students in this course gain an understanding of advanced business analytics while utilizing descriptive and predictive modelling techniques and will use current data mining software to apply such techniques. The scope of this project can be tailored to fit the needs of community partners. An ideal partner would have access to between 1,500 to 10,000 text based entries in a dataset for students to work with. This is not required, but will enhance the project greatly.

You will be a good fit for this project if you need assistance with any of the following: 

  • Analyzing restaurant reviews to better understand customers and their needs 
  • Identifying potential donors to organization to solicit new/returning dollars more efficiently 
  • Taking employee/member survey results to the next level by finding patterns in responses 
  • Developing a predictive model to retain/attract clients/employees/donors 

Fourth year and MBA students will work with Community Partners to address their business strategy needs. Strategic Planning projects are beneficial for your organization if you are looking into expansion, growth, or you are at a crossroads that impacts the future of your business/organization.     

This project is a fit for your organization if the following topics are of interest: 

  •  Understanding an organization’s relative position in each industry through the assessment of:  
    • Relevant external factors and trends, including political, social, legal, and environmental trends 
    • Existing and emerging competitive forces in the industry, including, other similar organizations, suppliers, and buyers 
  • Identifying opportunities for growth and expansion including:  
    • New social and geographical market segments 
    • Innovations or additions to existing service/product portfolio    
    • Strategic partnerships (incl. mergers and acquisitions)  
  • Determining relevant structural aspects that will help with the execution of a proposed strategic plan:  
    • Top management and leadership changes 
    • Allocating resources and capabilities 
  • Pivoting strategic plans in the face of disruptive events: 
    • Revising your vision and long-term goals 
    • Developing scenarios of the future 
    • Implementing social and environmental goals 

Interested Community Partners will be asked to complete an additional information survey regarding your organization to determine fit and eligibility. The survey will be sent after you submit the form below.  

Second-year/MBA students in an Organizational Behaviour course will work throughout the semester to provide recommendations that align with their course content to support the Community Partner’s needs. Course content will be aligned with identified needs, so please indicate areas of greatest need from the list below: 

  • Motivation strategies for staff. 
  • Adapting to change – transitioning back to the office, changes in the org, coming back into different roles. 
  • Internal community strategies. 
  • Addressing burnout in your organization – ways to improve and alleviate. 
  • Managing changing with your organization (leadership or reporting structure).
  • Workplace culture & environment. 
  • Workplace stress – strategies for improving.  

Marketing Plans

Second year students will be working with your business to create a one-year marketing plan.  students will review current marketing activities and provide feedback and recommendations using concepts from the course.  

This project is a fit for your organization if you are in need of the following:   

  • SWOT Analysis.   
  • PEST Analysis.   
  • Competitive Analysis.   
  • Environmental Scan.   
  • New customer segmentation and analysis.   
  • New marketing strategies for a product or service.   

Consumer Behaviour

Fourth-year & MBA students will be working with your not-for-profit, small for-profit, or wine industry business on a consumer behaviour project. Teams of students (4-5) will work with a community partner to analyze a problem or challenge that organization is experiencing with their clients/consumers and provide recommendations to improve their customer’s experience. Project examples include: 

  • An organization may be experiencing a drop off in attendance at its major fundraising event and want to understand the reasons why and how to address the decline. 
  • A business might find customers only walk through the front half of the store and not to the back half and want to know why. 
  • A business has brick & mortar and online sales lines and wants to better understand why customers favour one over the other. 
  • A business/organization may have a product/service that does not seem to be meeting its potential and want to know why more customers/ clients aren’t buying or participating. 
  • A business may want to improve customer experience in their shop/service-centre and a team could pose as “secret shoppers” to observe and then make recommendations. 

Spring 2024 Recruitment

In addition to the projects with ongoing recruitment above, please have a look through some of the course offerings that are running from May to July 2024. These courses are only offered at certain times of the year.

Have questions? Book a meeting with our Experiential Education Coordinators.

MBA Students will work with your organization to develop a fully functional database that is purpose built to suit your needs. The project takes place over two parts, Part I: Student teams will build a fully functional Microsoft Access-based database that can perform a set of key tasks as required by the client. Part II: Students will translate the Access-based database to an actual commercial database tool that will have a much higher level of sophistication.

Year 3 students will conduct a marketing research project that involves focus groups, secondary data research, and survey studies to provide decision-making information to a Community Partner.  

This project isa fit for your organization if: 

  • You want to better understand customers buying behaviours, preferences, and demographic composition.  
  • You want to identify a target market and potential partnerships in your sector.  
  • You are looking for customer insights to better meet their needs and improve customer experiences.  
  • Additional support in identifying appropriate media channels for the content you’re creating.  

The Community Partner would be required to meet with student teams and provide access to the customer pool (if applicable) for focus group and the survey study. To incentivize participation, Community Partners are expected to provide at least $200 in incentives such as gift cards to encourage customer participation.  

MBA students will work with you to analyze any issues and challenges faced by new product development. Students in this course will gain an understanding of the key stages of product development, utilize new analytical methods to reduce risk and improve innovativeness at both new product team-level and firm-level, and learn a variety of new product development strategies from the perspective of large companies and start-ups.

This project is a fit for your organization if:

  • You are launching or have launched a new physical or digital product
  • You are experiencing challenges or risks developing a new product
  • You want to improve your product or promote innovation

MBA Students will utilize their knowledge and skills to address problems related to organizational training & development. The scope and type of project can be tailored to fit the needs of your organization. Types of projects possible in this course include the following:

  • Developing a training and development plan for a challenge you’re currently facing. Examples include:
    • Managing stress in the workplace
    • Increasing Employee engagement
    • Performance Issues
    • Team Building
    • Leadership
  • Completing a needs assessment of your organization to identify training and development opportunities.
  • Building and implementing a training and development plan for your organization.

Partner Benefits

Dedicated teams of students to support you and provide insights on your biggest challenges.

Developing Relationships with the Goodman School of Business and Brock University.

No Financial Commitment, only your time and expertise.

2022-23 Projects

Community Partners SupportedStudents Engaged
512026
Courses with ProjectsHours on Projects
6340,500+

Community Partner Commitments

The most important commitment that the partner organization must make is around flexibility and promptness. These experiential projects are all linked to courses that generally take place over 3 months and these projects are typically worth 20% -40% of the student’s overall course mark. This is a very short time frame given the projects usually start after the students have covered some of the theory in class.

Timeliness for information transfer is critical to project success. As the students work in teams and have varied schedules to plan around we ask that community partners be very flexible about meeting times. Timely communication is necessary given the tight timelines student teams have to complete the project.

A sample of the project process and touchpoints:

  • An initial meeting with the faculty member allows for project goals and timelines to be agreed upon
  • During an initial meeting with the class, the organization is introduced, and shares current challenges students will be addressing
  • Exchanges of information are usually continued by email
  • A meeting is set for the halfway point to ensure the project is on track
  • A final presentation is made either in the classroom, virtually, or at the partner organization
  • Projects are largely delivered in an electronic format to community partners at the end of the term

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