Articles tagged with: Ethan Foy

  • Neuroscience student Ethan Foy wins Monster Pitch

    Monday proved to be a dream come true for Ethan Foy.

    The fifth-year neuroscience student from Oakville won a $14,000 prize package at Monster Pitch, an entrepreneurial pitch competition hosted by the Brock Innovation Group in partnership with the Goodman School of Business and BioLinc and sponsored by Spark Power Corp.

    More than a year ago, Foy began working on his business called LifePoints. He envisioned a mobile application that would offer monetary rewards to its users based on the time they spent at fitness facilities.

    He first applied for Monster Pitch last year and although he was not selected to present at the competition, he had started on a journey toward his vision. He also applied for — and received — the Deborah E. Rosati Entrepreneurship Award, which provided him with funding, space and mentorship to help him launch his business. Since receiving the award at last year’s Monster Pitch event, he has worked tirelessly to build his business.

    This year, he returned to Monster Pitch armed with a year of experience and with his mind set on winning. He did just that, walking away with much more than the $14,000 prize package.

    “The biggest thing I was looking to get out of Monster Pitch was being able to present in front of a world-class group of judges. I wanted to know where LifePoints stands in the eyes of the them and to get feedback from individuals who have seen a multitude of businesses,” he said.

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  • Fifth-year Neuroscience student Monster Pitch finalist

    The rewards are starting to add up for Ethan Foy. The fifth-year neuroscience student from Oakville, is working on his business idea called LifePoints. The mobile application rewards users for time spent at a fitness facility with points they can later cash in at local businesses. The application is now live on the App Store for iPhones, with a version soon to follow for Android users.

    Foy will be presenting LifePoints on the stage at the upcoming Monster Pitch competition Monday, Jan. 8 at the FirstOntario Performing Arts Centre.

    It’s a moment he’s had his eye on for more than a year.

    LifePoints had been percolating in Foy’s mind since before last year’s Monster Pitch and his goal was to one day join the finalists on the stage to share his vision with the judges. Having previously worked as a student ambassador with BioLinc, Brock’s business incubator run by the Goodman School of Business, he was familiar with the resources that would benefit him when it came time to launch his own business.

    Foy began to work on his idea for LifePoints and it paid off at the end of last year’s event, when BioLinc announced that he was one of two recipients of the Deborah E. Rosati Entrepreneurship Award, which provided him with mentorship and funding over the summer while he worked full time on his business.

    Foy is passionate about the idea of having customers receive monetary rewards, and has designed his mobile application as an experience-driven reward platform, breaking away from the conventional loyalty model companies use to reward customers for their purchases through accumulated points and product discounts.

    “I fell in love with the idea of being able to provide a monetary reward for every other aspect of life, outside of work life,” said Foy.

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  • Goodman award helps Neuroscience student student launch fitness app

    Brock neuroscience student Ethan Foy was one of two recipients of this year’s Deborah E. Rosati Entrepreneurship Award, which allowed him to pursue his mobile app venture full time this summer. Read his story here

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