Sample Program Plan
All Goodman MSc program plans are carefully designed in consultation with your thesis supervisor to included specialized MSc courses in relevant subject areas.
Year One
Fall (Term 1)
MSCM 5P01
Research Methodology I
MSCM 5N01
Research Seminar I
MSCM 5P61
Current Issues in Marketing Theory
MSCM 5P62
Consumer Behaviour and Behavioural Decision Theory
Winter (Term 2)
MSCM 5P02
Research Methodology II
MSCM 5N02
Research Seminar II
Plus TWO of the following courses:
MSCM 5P63
Advances in New Product Development
MSCM 5P64
Selected Readings in Consumer Behaviour
MSCM 5P65
Advances in Strategic Market Management
MSCM 5P66
Advances in Business-to-Business Marketing
Spring (Term 3)
MSCM 5P90
Thesis Research Proposal
Year Two
Fall (Term 4)
MSCM 5F90
MSc Thesis
MSCM 5N03
Research Seminar III
Winter (Term 5)
MSCM 5F90
MSc Thesis
MSCM 5N04
Research Seminar IV
