Featured Research

Every year, Goodman faculty undertakes scores of innovative research initiatives.  Here are highlights from select award-winning studies.

Retailers need to capitalize on mobile commerce

Smartphones have quickly increased in popularity in recent years, and more people than ever use their phones to shop, making virtually any product almost immediately available to consumers through their smartphones. Although mobile commerce (m-commerce) has increased dramatically, retailers have not necessarily kept up with the trends. Professor Thongpapanl and his research team wanted to understand what was important to consumers when it comes to mobile shopping and how companies could make the experience better.

How entrepreneurs can navigate organizations to create change

A significant part of any entrepreneur’s journey is gaining legitimacy and
support for an idea. What should they do when the ideas are so innovative that they could fundamentally change industry standards? How should they navigate a
complex environment to validate and gather support for their business ideas?

Do government-controlled firms avoid taxes?

Do government-controlled firms avoid taxes? How does this dual, but conflicting, role
affect government behaviour? How do governments balance these competing incentives, and which incentive will outweigh the other under a tax sharing system where taxes are being collected and spent by both local and central governments?

What emerging countries need to do to support female entrepreneurs

Universally, women who start businesses play a big part in improving their communities and countries by innovating and creating jobs. They also, universally, face unique challenges, as female entrepreneurs often see their businesses as intertwined with familial relationships and responsibilities that are deeply affected by how they manage a work-life balance.

What types of support are best for entrepreneurs in wealthy economies versus developing or emerging countries? Do gender-related personal problems, such as emotional stress and time management, affect entrepreneurs differently in different countries?

How companies should decide what language to use in advertising

Advertisers know how important it is to communicate the right message in the right
format to the right audience. If a company is advertising a foreign product or service, which language should they choose for their advertisement: the language of the company or of the target market?

What it takes to be a successful entrepreneur in an emerging economy

Entrepreneurs play a big part in their country’s success, especially in emerging countries.
What does it take to start your own company in an emerging economy? Is it important
to have a high household income? Do you need formal education?

Prof. Maxim Voronov, Goodman School of Business

Creating wine evangelists

Many people like the products they buy. But some people go beyond mere liking, and become enthusiastic advocates. Think of Apple, which has many consumers, bloggers, and media critics who rave about its trend-setting phones. These “product evangelists” voluntarily publicize the company and endorse its products. Many firms would love to create such evangelists among their customers, reviewers, and retailers. But how?

Assoc. Prof. Kareen Brown, Goodman School of Business, Brock University

Managing operations to manage earnings

Research has shown that businesses sometimes choose accounting policies to make themselves look good. A firm may change how it counts inventories, or when it reports sales. These “earnings management” choices make a company’s results appear better on paper, without affecting its underlying business.

Prof. Dirk De Clercq, Goodman School of Business, Brock University

Why are some family businesses more innovative than others?

Being innovative is a challenge for many businesses, but especially for those that are family operated. In those firms, managers are also relatives. Their personal and professional relationships overlap, for better or for worse.

Competing to be found online: payment versus popularity

Type a phrase like “truck tires” into a web search site like Bing or Google. The software will quickly find and display related links, beginning with “sponsored” links paid for by retailers. But how does the software choose which of those paid links to put first?

Assoc. Prof. Jingyu Li, Associate Professor Jingyu Li

Ethical Business Practices Benefit Firms and Investors

Business ethics is a topic we often see in the news. Some of these stories describe corporations becoming more socially responsible. They reduce pollution or treat their employees better. Other stories instead highlight the latest corporate scandals. But does ethical or unethical behaviour matter from a financial perspective?

Prof. Narongsak Thongpapan, Goodman School of Business, Brock University

Should retail web sites be fun or functional?

Online retailing is big business, with global annual sales exceeding $1.4 trillion. However, only about 2.5 per cent of visitors to retail web sites actually purchase anything. To convert more visitors into buyers, retailers are investing in website improvements. By making sites both more fun and more functional, they hope to appeal to as many shoppers as possible.

Supporting innovation under adversity

Companies like Google and 3M encourage employees to spend part of their workweek on projects of their own choice. The firms realize that entrepreneurial workers often discover new products and processes. But employees elsewhere may not have this flexibility.

Do investors like bankruptcies?

When investing, we generally expect low returns from low-risk stocks and high returns from high-risk stocks. Investors concerned about safety put their money into low-risk companies. Other investors prefer the high-risk ones, where they may win big, or lose big. But in 1998, financial researchers noticed an anomaly.

Paid to leave and paid for honesty

Severance packages are controversial because they can encourage executives to take undue business risks. But do they influence executives in other ways? Do packages encourage CEOs to inflate reported profits, to boost the value of the payouts? Or do they encourage accurate reporting by making CEOs more secure in their jobs?

Paying to be found online

“Sponsored search advertising” is popular with retailers and provides the largest revenue source for search engines. Are any retailers more efficient than others at sponsoring search ads? If so, what factors explain that efficiency?

Global e-commerce needs trust and confidence

U.S. researchers have studied how user-friendliness and usefulness impact online shopping. Both features encourage American consumers to feel good about e-commerce and buy online. But do those relationships hold outside U.S.? Or are they culturally dependent?

Ethical leadership boosts employee performance

It’s nice to have a boss who is honest and trustworthy, and who encourages you to be that way too. But does it actually help you do your job? And if so, how?

Faculty in the News

Goodman is home to innovative researchers who are committed to pushing academic boundaries.

Publication List

Our researchers are regularly published in top-tier journals and can serve as expert sources on a variety of management subjects.

Service on editorial boards

Goodman’s research reputation is reflected by our faculty members’ service on a wide variety of journal editorial boards.

Research awards

Our faculty has distinguished itself with numerous research awards.

Research brochure

Check out the Goodman School of Business Research Brochure