MBA Marketing Stream

Sample Program Plan (2025/26)

Program plan modifications will be made if you have advanced standing, are completing an exchange program or are completing your program on a part-time basis.

Year One

Fall (Term 1)

MBAB 5P01
Accounting for Decision-Making I

MBAB 5P02
Quantitative Analysis

MBAB 5P03
Economic Environment of Business

MBAB 5P04
Organizational Behaviour and Design

MBAB 5P05
Marketing Management

Winter (Term 2)

MBAB 5P06
Accounting for Decision-Making II

MBAB 5P07
Operations Management

MBAB 5P08
Financial Management

MBAB 5P09
Management Information Systems

MBAB 5P22
Global Business

Spring (Optional Co-op Term)

Year Two

Fall (Term 3)

MBAB 5P20
Applied Business Research

MBAB 5P25
Business Ethics

+3 electives

Winter (Term 4)

MBAB 5P21
Business Strategy

MBAB 5P23 Entrepreneurship or MBAB 5P24 Business Law

+3 electives

Electives for Marketing Specialization

In order to earn a specialization in Marketing, you must successfully complete the following electives:

ALL of the following:
MBAB 5P61: Marketing Strategy
MBAB 5P62: Marketing Research  or  MBAB 5P85: Marketing Analytics and Intelligence
MBAB 5P64: Consumer Behaviour  or  MBAB 5P65: Business-to-Business Marketing

Any TWO of the following (not already taken):
MBAB 5P60: Marketing of High-Technology Products and Innovations
MBAB 5P62: Marketing Research
MBAB 5P63: International Marketing
MBAB 5P64: Consumer Behaviour
MBAB 5P65: Business-to-Business Marketing
MBAB 5P66: Services Marketing
MBAB 5P67: Sales Management
MBAB 5P68: New Product Development
MBAB 5P69: Integrated Marketing Communications
MBAB 5P84: Internet and Social Media Marketing
MBAB 5P85: Marketing Analytics and Intelligence
MBAB 5P86: Strategic Augmented Realty Marketing
MBAB 5P87: Advanced Marketing: Special Topics

*Elective options will vary from year to year depending on professor availability.

Convocation: June or October