Sample Program Plan
Program plan modifications will be made if you have advanced standing, are completing an exchange program or are completing your program on a part-time basis.
Fall (Term 1)
MBAB 5P01
Accounting for Decision-Making I
MBAB 5P02
Quantitative Analysis
MBAB 5P03
Economic Environment of Business
MBAB 5P04
Organizational Behaviour and Design
MBAB 5P05
Marketing Management
Winter (Term 2)
MBAB 5P06
Accounting for Decision-Making II
MBAB 5P07
Operations Management
MBAB 5P08
Financial Management
MBAB 5P09
Management Information Systems
MBAB 5P22
Global Business
Spring (Term 3)
MBAB 5P20
Applied Business Research
MBAB 5P23
Entrepreneurship
MBAB 5P25
Business Ethics
MBAB 5N90
Co-op Preparation Course (if applicable)
+ 2 electives
Fall (Term 4)
MBAB 5P21
Business Strategy
+4 electives
Winter (Term 5)
MBAB 5N11
Co-op Employment (if applicable)
Electives for Marketing Specialization
In order to earn a specialization in Marketing, you must successfully complete the following electives:
ALL of the following:
MBAB 5P61: Marketing Strategy
MBAB 5P62: Marketing Research or MBAB 5P85: Marketing Analytics and Intelligence
MBAB 5P64: Consumer Behaviour or MBAB 5P65: Business-to-Business Marketing
Any TWO of the following (not already taken):
MBAB 5P60: Marketing of High-Technology Products and Innovations
MBAB 5P62: Marketing Research
MBAB 5P63: International Marketing
MBAB 5P64: Consumer Behaviour
MBAB 5P65: Business-to-Business Marketing
MBAB 5P66: Services Marketing
MBAB 5P67: Sales Management
MBAB 5P68: New Product Development
MBAB 5P69: Integrated Marketing Communications
MBAB 5P84: Internet and Social Media Marketing
MBAB 5P85: Marketing Analytics and Intelligence
MBAB 5P86: Strategic Augmented Realty Marketing
MBAB 5P87: Advanced Marketing: Special Topics
