Learn more about the upcoming alumni events happening at the Goodman School of Business.
Goodman Alumni Summit
Friday, September 20, 2024 from 9 a.m. to 6:15 p.m.
Kick off Brock University’s 60th anniversary homecoming weekend with the Goodman Alumni Summit, a full day of professional development, networking and reliving your time at the School, co-presented by the Goodman School of Business and the Goodman Alumni Network.
| Time | Event |
| 9 to 10 a.m. | Networking Breakfast |
| 10 to 10:15 a.m. | Dean’s Welcome Message |
| 10:15 to 11:15 a.m. | Executive Presence – Leading Any Room with Impact and Influence with Neil Thornton |
| 11:30 a.m. to 12:30 p.m. | Hot Takes, Hot Topics – Back to School with TED Talk style presentations from Goodman professors |
| 12:30 to 1:30 p.m. | Networking Lunch |
| 1:30 to 3 p.m. | Dean’s Roundtable – What can we do to create a better alumni experience for you? Let’s talk about the skills you developed at Goodman that have helped you the most and the ones that should be focused on for the future. |
| 3 to 3:45 p.m. | State of the Clubs – Student Presentations and Q&A |
| 4 to 5 p.m. | V. Kumar – Valuing Customer Engagement Presentation, Fireside Chat and Q&A |
| 5 to 5:15 p.m. | Closing Remarks |
| 5:15 to 6:15 p.m. | Cocktail Reception – A networking opportunity to connect with people at all stages of their career and at all levels of leadership. |
Hot Takes, Hot Topics
ERIC DOLANSKY – Making an impact
Examine what it means to make an impact and how to do so more effectively. In academia, business and society in general, conceptualizing the impact of our ideas and actions has become more and more important. Goodman alumni – no matter where in their career – also have the opportunity to make a positive impact on the people and world around them through roles as managers, leaders, mentors and lifelong learners.
ANTONIA MANTONAKIS – A secret of psychology to help you stand out
Delve into the fascinating world of consumer psychology, and how certain facts – based in science – can help you to stand out in your career. In her talk, Mantonakis will share her secrets of psychology that will help you be more successful. Whether it’s at your next conference, job interview or meeting, this take-away will help you (or your brand) stand out.
Kai-Yu Wang – Bridging Minds and Markets: The Impact of Personality Traits on My Career
Learn how mastering character traits can pave the way to a successful career and life. Derived from Stephen Covey’s (1989) book, The 7 Habits of Highly Effective People, Wang shares the important character traits Covey identified and expands on how these influenced his own career.
Keynote: V Kumar
Valuing customer engagement
We show how firms can be managed to keep winning in their markets by delivering a superior customer value proposition. Specifically, the talk focuses on customer and firm level strategies with the goal of maximizing customer and firm profitability.
Participants will be able to understand better the ways of delivering superior customer experience through knowing:
- How to measure the engagement value of customers, employees and the salesperson
- How to measure brand value and link it to customer engagement
The participants will have exposure to understanding if marketing can lift stock prices; and the importance of managing firms from an interdisciplinary lens of marketing, finance, operations, management and information systems.
Need support for taking the time or allocating resources to come to the 2024 Goodman Alumni Summit? Adjust the email we’ve written to present the business case to your supervisor on why you should attend.
The Goodman Alumni Summit will take place on Brock University’s campus in the Goodman School of Business Atrium.
Address:
Brock University
1812 Sir Isaac Brock Way
St. Catharines, Ontario
L2S 3A1
Canada
Map and Directions
Parking is included in your registration fee. Parking will be available in Lot D, with overflow parking in Lot 3. Once you’ve parked, follow the directions to the Goodman Atrium using our interactive campus map here.
The $55 fee covers your sessions, parking, breakfast, lunch and the cocktail reception.
Register
Tickets can be purchased at Brock’s University Tickets page.
FIPPA INFORMATION
Brock University protects your privacy and your personal information. The personal information requested is collected under the authority of The Brock University Act, 1964, and in accordance with the Freedom of Information and Protection of Privacy Act (FIPPA). The information provided will be used by the University to continue the conversation with you about being a Brock alumni.
