Imagine being able to shop at a winery or the LCBO while listening to classical music and savouring the aromas of chardonnay and pinot grigio, all without leaving your seat.
A nearly $1-million funding grant will help Brock University’s Cool Climate Oenology and Viticulture Institute establish the world’s first mediated-reality wine laboratory that will combine sights, smells and sounds to help researchers study the science of consumer choice in the wine industry.
Brock’s oenology and viticulture researchers are on the forefront of this leading-edge technology thanks to a $960,000 grant from the Canada Foundation for Innovation (CFI) announced Thursday, Oct. 12.
The Augmented Reality, Virtual Reality and Sensory Reality Consumer Laboratory, to be known as R3CL, will be able to create a variety of environments in which people purchase and consume wines.
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