About The Master of Arts in Applied Health Sciences, Sport Management specialization
This two-year graduate degree specialization within the Faculty of Applied Health Sciences provides students with intensive research training and the fundamental educational background skills necessary to critically examine management issues within the sport industry (e.g., digital marketing, human resource management, event management, consumer behaviour, legal and human rights issues, and social justice and equity).
Message from the Graduate Program Director
The Master of Arts, Specialization in Sport Management at Brock University was developed as a specialization under the graduate program within the Faculty of Applied Health Sciences. Our program offers research and theory-based lecture and seminar courses; the opportunity to engage with others who conduct innovative research in the field of sport management; and the creation of a thesis-based research project, produced with guidance and mentorship from a faculty supervisor.
If you have questions about the program, please reach out. I look forward to connecting with you.
Get Your MA in Sport Management at Brock
About Our Graduates
Tyler Harrison, SPMA MA
Evan Gwartz, SPMA MA
Jesse Porter, SPMA MA
Cole McClean, SPMA MA
Bobby Dhaliwal, SPMA MA
The SPMA MA is a structured two two-year program to serve the following objectives:
–foster students’ ability to do high-quality, scientifically-rigorous research;
–expand students’ understanding of concepts, theories, and research practices in the field of sport management;
–provide students with the knowledge base and analytical skills to undertake research in the sport industry;
–enhance students’ abilities to apply and disseminate new knowledge and practices to colleagues, practitioners, policymakers, and other professionals connected to the sport boardroom.
Career Opportunities from the SPMA MA include but are not limited to:
– Continuing on to complete a PhD
– Director of Sport Programming and Event Management
– Solutions Analyst
– Strategic Partnerships Director
– Manager of Special Projects
– Innovation Consultant
To be considered for admission to the SPMA Master’s specialization, a student will normally hold a four-year degree, or its equivalent, from an accredited university with a minimum 75% (mid-B) average over the last two years of full-time undergraduate study. The student must also: a) locate a faculty research supervisor, b) include a statement of intent (i.e., a free-form letter or essay of no more than two pages in length, in which applicants indicate their specific research interests, experience relevant to the research program intent, and career aspirations), and c) include two references of support.
Sponsorship, Branding, Consumer Behaviour, and Digital Media linked with:
Leadership in Sport linked with:
Sport for Development and Social Responsibility linked with:
Gender, Ethics, Human Rights, and Social Issues:
Sport Analytics and Finance:
Organizational Behaviour and Human Resource Management:
1. What degree will I receive at the end of this program?
This is a Master of Arts in Applied Health Sciences with a specialization in Sport Management.
2. Is the thesis a requirement of the program?
3. Do I need to locate a supervisor before I apply?
Yes. Make sure to review the areas of research interest located under Research Areas and Core Faculty tab above.
A funding package is financial support for our full-time students in research-based graduate programs and includes a fellowship and an assistantship.
Brock guarantees our full-time, research-based graduate students a fellowship for the defined length, which is normally two years, of their graduate program (unless the student receives an external scholarship or funding). If a student receives an external scholarship or funding, they will receive a Dean of Graduate Studies (DGS) Excellence Scholarship instead.
The annual graduate fellowship is divided equally amongst the three terms (Fall, Winter, and Spring) and posted to your student financial account (my.brocku.ca) at the beginning of each term. It will be directly applied to any outstanding tuition. SPMA MA students will have fellowship support for three terms.
The fellowship is not available for part-time students. For students with a remaining positive balance, a refund may be requested after the last day to add/drop the course.
The optional paid assistantship can include a Teaching Assistant (TA) or Research Assistant (RA) position. The SPMA MA specialization reserves TA positions for their graduate students and the Department of Sport Management Chair is responsible for hiring and coordinating student hours. The rate of pay is governed by the CUPE collective agreement. Students need to be eligible to work in Canada to receive assistantship positions.