Master of Arts in Sport Management

About the Master of Arts in Sport Management Program

This two-year graduate degree within the Department of Sport Management provides students with intensive research training and the fundamental educational background skills necessary to critically examine management issues within the sport industry (e.g., digital marketing, human resource management, event management, consumer behaviour, legal and human rights issues, and social justice and equity).

Message from the Graduate Program Director

The Master of Arts in Sport Management program offers research and theory-based lecture and seminar courses; the opportunity to engage with others who conduct innovative research in the field of sport management; and the creation of a thesis-based research project, produced with guidance and mentorship from a faculty supervisor.

If you have questions about the program, please reach out at [email protected]. I look forward to connecting with you.

Shannon Kerwin, PhD
Shannon Kerwin, PhD

Get Your MA in Sport Management at Brock

About Our Graduates

Tyler Harrison, SPMA MA

Evan Gwartz, SPMA MA

Jesse Porter, SPMA MA

Cole McClean, SPMA MA

Bobby Dhaliwal, SPMA MA

The Master of Arts in Sport Management is a structured two-year program to serve the following objectives:

  • Foster students’ ability to do high-quality, scientifically-rigorous research;
  • Expand students’ understanding of concepts, theories, and research practices in the field of sport management;
  • Provide students with the knowledge base and analytical skills to undertake research in the sport industry;
  • Enhance students’ abilities to apply and disseminate new knowledge and practices to colleagues, practitioners, policymakers, and other professionals connected to the sport boardroom.

Career Opportunities from the Master of Arts in Sport Management program include, but are not limited to:

  • Continuing on to complete a PhD
  • Director of Sport Programming and Event Management
  • Solutions Analyst
  • Strategic Partnerships Director
  • Manager of Special Projects
  • Innovation Consultant

To be considered for admission to the Master of Arts in Sport Management program, a student will normally hold a four-year degree, or its equivalent, from an accredited university with a minimum 75% (mid-B) average over the last two years of full-time undergraduate study. The student must also: a) locate a faculty research supervisor, b) include a statement of intent (i.e., a free-form letter or essay of no more than two pages in length, in which applicants indicate their specific research interests and experience relevant to the research program intent), and c) include two references of support.

Sponsorship, Branding, Consumer Behaviour, and Digital Media linked with:

Nicholas Burton, PhD – Sport Management (brocku.ca)

Chris Chard, PhD – Sport Management (brocku.ca)

Craig Hyatt, PhD – Sport Management (brocku.ca)

Brad Millington PhD – Sport Management (brocku.ca)

Michael Naraine, PhD – Sport Management (brocku.ca)

Seongjin Park, PhD – Sport Management (brocku.ca)

Olan Scott, PhD – Sport Management (brocku.ca)

Lydia Yun, PhD – Sport Management (brocku.ca)

Leadership in Sport linked with:

Ryan Clutterbuck, PhD – Sport Management (brocku.ca)

Kirsty Spence, PhD – Sport Management (brocku.ca)

Sport for Development and Social Responsibility linked with:

Laura Cousens, PhD – Sport Management (brocku.ca)

Lisa Kikulis, PhD – Sport Management (brocku.ca)

Cheryl Mallen, EdD – Sport Management (brocku.ca)

Brad Millington PhD – Sport Management (brocku.ca)

Lydia Yun, PhD – Sport Management (brocku.ca)

Gender, Ethics, Human Rights, and Social Issues:

Michele K. Donnelly, PhD – Sport Management (brocku.ca)

Curtis Fogel, PhD – Sport Management (brocku.ca)

Janelle Joseph, PhD – Health Sciences and Sport Management (brocku.ca)

Cheryl Mallen, EdD – Sport Management (brocku.ca)

Taylor McKee, PhD – Sport Management (brocku.ca)

Kyle Rich, PhD – Sport Management (brocku.ca)

Dawn Trussell, PhD – Sport Management (brocku.ca)

Michael Van Bussel, PhD – Sport Management (brocku.ca)

Sport Analytics and Finance:

Chris Chard, PhD – Sport Management (brocku.ca)

Michael Naraine, PhD – Sport Management (brocku.ca)

Seongjin Park, PhD – Sport Management (brocku.ca)

Organizational Behaviour and Human Resource Management:

Ryan Clutterbuck, PhD – Sport Management (brocku.ca)

Shannon Kerwin, PhD – Sport Management (brocku.ca)

Julie Stevens, Ph.D. – Sport Management (brocku.ca)

Ashley Thompson, PhD – Sport Management (brocku.ca)

Michael Van Bussel, PhD – Sport Management (brocku.ca)

Governance

Lisa Kikulis, PhD – Sport Management (brocku.ca)

Erik Lachance, PhD Sport Management (brocku.ca)

Michael Naraine, PhD – Sport Management (brocku.ca)

Kyle Rich, PhD – Sport Management (brocku.ca)

Ashley Thompson, PhD – Sport Management (brocku.ca)

Michael Van Bussel, PhD – Sport Management (brocku.ca)

Sport Events

Erik Lachance, PhD Sport Management (brocku.ca)

1. What degree will I receive at the end of this program?

This is a Master of Arts (MA) degree in Sport Management.

2. Is the thesis a requirement of the program?

Yes

3. Do I need to locate a supervisor before I apply?

Yes. Make sure to review the areas of research interest located under Research Areas and Core Faculty tab above.

A funding package is financial support for our full-time students in research-based graduate programs and includes a fellowship and an assistantship. 

Fellowship
Brock guarantees our full-time, research-based graduate students a fellowship for the defined length, which is normally two years, of their graduate program (unless the student receives an external scholarship or funding). If a student receives an external scholarship or funding, they will receive a Dean of Graduate Studies (DGS) Excellence Scholarship instead.  

The annual graduate fellowship is divided equally amongst the three terms (Fall, Winter, and Spring) and posted to your student financial account (my.brocku.ca) at the beginning of each term. It will be directly applied to any outstanding tuition. SPMA MA students will have fellowship support for three terms. 

The fellowship is not available for part-time students. For students with a remaining positive balance, a refund may be requested after the last day to add/drop the course. 

Assistantship
The optional paid assistantship can include a Teaching Assistant (TA) or Research Assistant (RA) position. The Master of Arts in Sport Management specialization reserves TA positions for their graduate students and the Department of Sport Management Chair is responsible for hiring and coordinating student hours. The rate of pay is governed by the CUPE collective agreement. Students need to be eligible to work in Canada to receive assistantship positions.