Virtual Open House

Welcome to our Virtual Open House!

Brock’s Department of Sport Management has a strong reputation for its teaching and research and is the only program of its kind in Canada.

On this page, you’ll hear from current and past Sport Management students about their Brock experience, as well as get valuable information from your future professors and alumni. This page showcases a sample of what Brock Sport Management has to offer you.

Start exploring!

Department of Sport Management Degree Program

The experience I acquired during my summer internship with the Canadian Olympic Committee at Rio 2016 will play an instrumental role in my future as a sport leader. It was incredible working behind the scenes to support the success of Team Canada.” 

– Josh Gordon (BSM ’16)  

Are you passionate about sport? 

 Do you want to pursue a career in the multi-faceted sport industry? 

 Are you interested in expanding your understanding of sport within the global community? 

 Brock offers a world-renowned, specialized Bachelor of Sport Management degree that will lead you to a world of opportunity. 

 The Sport Management program at Brock focuses on the application of theory, principles and practices of business to the sport industry. 

 We offer students a cutting-edge program where you’ll thrive through academic challenges and experiential learning opportunities. Field placements and internships in your third and fourth years offer significant career-building experiences. 

 The sport industry in Canada works closely together and as a result, relationship building is key. We maintain active connections with our Sport Management alumni, providing our classes with guest lecturers and key networking, internship and employment opportunities. 

 The range of opportunities extends throughout the commercial, public and not-for-profit sectors of sport.

At graduation, you’ll be prepared to be hired directly into the sport industry or to pursue postgraduate studies in the Arts, Business, Law, or Social Sciences (e.g., political science, labour studies). The range of career opportunities extend throughout the private, public and notfor-profit sectors of all sports. Our graduates are employed around the world within the broad business of sport.

Our alumni have successful careers across the spectrum of the sport industry.

  • Directors, GMs, CEOs, Managers, Coordinators
  • Professional sport (CFL, MLSE, NHL, NBA, MLB, NLL, OSEG, OHL)
  • International and provincial sport governing bodies
  • International multi-sport organizations (Olympic, Pan Am, Commonwealth, Canada Games)
  • Sport marketing, fan experience, corporate partnerships, community relations, event/venue operations, media relations
  • Post-graduate/professional degrees – MBA, MA, PhD, Law School, Teacher Education

Career opportunities across the public, not-for-profit and commercial sectors in sport

  •  Vice President, Business Operations
  • Assistant of International Scouting and Informatics
  • GM/AGM/VP of major league franchises
  • Director of Community, Marketing & Sales
  • Coordinator Game Operations, Communications & Events
  • Director of Corporate Partnerships




  • Introduction to Sport Management
  • Understanding Sport Industry Sectors
  • Professional Engagement for the Sport Industry
  • Research Design and Evaluation
  • Diversity and Inclusion



  • Sport Policy in Canada
  • Organizational Behaviour in Sport Organizations
  • Introduction to Sport Finance
  • Sport Marketing
  • Sport and Law
  • Sport Event Management
  • Entrepreneurship Basics


  • Management Concepts in Non-Profit Sport Organizations
  • Quantitative Analysis
  • Qualitative Analysis
  • Managing Human Resources in Sport Organizations
  • Advanced Sport Finance
  • Sport Sponsorship
  • Governance in Sport

NOTE: A Fieldwork course/80 hour placement on campus is available as an elective. You can gain valuable sport experience right on campus in a third year Field Work Placement course with Brock athletics.


  • 2.0 SPMA credits from 4alpha00 to 4alpha99
  • 1.0 SPMA credits from 3alpha90 to 4alpha99

Options available in 4th year include an INTERNSHIP, which is a full-time placement in an organization for four months/single term (Fall or Winter or Summer) AND/OR THESIS, which is a major individual research project done under supervision of a professor September to April.

Learn more about our undergraduate courses

Reading the admissions chart

 OUAC code: The program code you will place on your application at

 Programs and degrees: The name of the program and the degree conferred upon graduation.

Co-op: Indicates if co-op is available.

 Required Grade 12 subjects: These courses will be included in the calculation of your admission average.

Recommended courses: These courses are NOT required for admission, but may be beneficial in preparing for program content. No admissions preference will be given to students with these courses.

Expected admissions average: These ranges are based on admission averages from previous years. Exact cut-offs for 2021 entry will be determined according to program availability and the quality and quantity of applications received. Achieving the minimum percentage listed does not guarantee admission.

For more information on OUAC codes by program and degree within the Faculty of Applied Health Sciences view the Admissions Information here >>

This document also includes required and recommended subjects and competitive averages.

Jeff Dykeman, SPMA grad '05, Brock Distinguished Graduate '18

Student Testimonials

Zjaya Doman, SPMA Student

Suzanne Kelley, SPMA Student

Evan Fraser, SPMA Student

Courtney Christy, SPMA Student

Bailey Allport, SPMA Student

Natalie Hamel, SPMA Student

Interactive Resources

2019 Women in Sport and Leadership Forum

Learn about Brock’s Centre for Sport Capacity


SPMA Council Podcasts : Conversations in Sport Management


Why choose a Brock University degree program?

We have a proud tradition of teaching excellence at Brock and our faculty members know that learning is best encouraged by quality teacher-student relationships. 

As a result, our professors, instructors and teaching assistants try to create environments which nurture students’ sense of belonging while incorporating relevant, meaningful content into classes. 

Read faculty bios >

The Faculty of Applied Health Sciences (FAHS) has more than 350 active community partners dedicated to providing students with opportunities in experiential learning and research. 

 Of the Faculty of Applied Health Science’s more than 3,900 undergraduate students, more than 75% of them participate in experiential learning prior to graduating. This adds up to more than 4 million hours of community service work completed by FAHS undergraduate students annually. As a result, our students, not only report a greater understanding of what they are learning, but also discover which passions will guide their future career paths. 


Each year the Department of Sport Management hosts an Annual Alumni Day where 20 or more alumni representing a broad spectrum of organizations, positions and industry sectors, return to campus to discuss with students diverse topics in the sport industry, including policy, analytics, public relations and marketing, among other topics.

SPMA Alumni Day – Faculty of Applied Health Sciences (

Sport Management Calendar

Learn more about degree requirements and course information in the current Sport Management Calendar.

Important Dates

Stay on schedule and be sure you don’t miss any deadlines