Chris Chard, PhD

Chair and Associate Professor, Sport Management

Chris Chard

Office: STH 454
905 688 5550 x5875

Dr. Chard’s primary research interests are on the management of small to mid-size enterprises (SMEs) in the sport sector. Dr. Chard studies the influence of managerial decision-making on sport organizations’ financial capacity and sustainability. University/Collegiate sport is a key context for Dr. Chard’s research, as is the grassroots, Not-for-profit sport/community sport sector (i.e., hockey, golf, soccer etc.). Publicly-traded sport companies (i.e., Nike, Under Armour, Manchester United) are a secondary area of interest for Dr. Chard’s research energies.

  • Sport business management
  • Investing in Sport
  • Brand Management
  • Resource Allocation
  • Decision-making
  • Financial Planning
  • North American Society for Sport Management (NASSM)
  • Editorial Board Member – Case Studies in Sport Management
  • Roseland Park Country Club (Director)

Chard, C., Wigfield, D, & Harrison, T. (in press). Managing Canadian Athletic Departments: Prioritizing competencies needed to be an effective Athletic Director. Journal of Contemporary Athletics.

Chard, C., Wigfield, D., & Potwarka, L. (2020). Chard, C., Wigfield, D., & Potwarka, L. (2020). Innovating Youth Tournament Schedules to Minimize School Absenteeism: An Exploratory Study. Sports Innovation Journal, 1(1), 1-17.

Chard, C., McCrory, L., & Spence, K. (2020). Financing Improvements and Expansion: A Case of the Sunnyhill Health & Racquet Club. Case Studies in Sport Management, 9(1), 12-19.

Edwards, J., Wood, L., Chard, C., & Potwarka, L. (2019). Why do Canadian Hockey Players Choose NCAA Division I Women’s Hockey Programs? A Qualitative Investigation. Managing Sport and Leisure. DOI 10.1080/23750472.2019.2662731.

Wigfield, D., & Chard, C. (2018). Understanding Brand Associations of Preferred Minor Hockey Tournaments from the Parents’ Perspective. Event Management Journal, 22(2), 183-198.

Chard, C. (2017). Investing in Sports Stocks: A case of Sportfolio Management Inc. Case Studies in Sport Management, 6(1), 71-79.

Chard, C., & Potwarka, L. (2017). Exploring the Relative Importance of Factors that Influence
Student-Athletes’ School-Choice Decisions: A Case Study of One Canadian University. Journal of Intercollegiate Sport, 10(1).

Chard, C., & Spence, K. (2016). Sports rescue: The South End Mustangs professional ice hockey team. Case Studies in Sport Management, 4(7), 44-53.

Chard, C., Edwards, J., & Potwarka, L. (2015). Understanding the Perceived Attributes and
Consequences of Participation in Youth “Rep” Hockey: An analysis from the parental
perspective. Journal of Applied Sport Management, 7(2), 21-42.

Keogh, C., Mallen, C., Chard, C., & Hyatt, C. (2014). Golf operations: A comparative case study of Ontario golf courses engaged in environmental sustainability initiatives. Journal of Management and Organizational Studies, 1(2), 100-121.

Chard, C. (2014). “Show me the money … plan!” Case Studies in Sport Management, 3(4), 1-6.

Chard, C., & Mallen, C. (2013). Renewable energy initiatives at Canadian sport stadiums: A content analysis of website communications. Sustainability, 5(12), 5119-5134.

Chard, C., MacLean, J., & Faught, B. (2013). Managing athletic department touch points: A case study of one institution using importance-performance analysis. Journal of Intercollegiate
Sport, 6(2), 196-212.

Mallen, C., Chard, C., & Adams, L. (2013). A water resource sustainability best practice at a sport facility: A case study. EYQEW, 1(1), 1-10.

Chard, C., Mallen, C., & Bradish, C. (2013). The responsibilities of Olympic sponsors? BP and the London 2012 Olympic Games. Case Studies in Sport Management, 2(2), 1-7.

Chard, C., Hyatt, C., & Foster, W. (2013). Assets and Obstacles: An analysis of OUA hockey from the coaches’ perspective. Sport, Business and Management: an International Journal, 3(3), 246-259.

Mallen, C., Chard, C., Adams, L. & McRoberts, S. (2013). Congruence in sport event environmental policy, formulated strategy and implementation. The International Journal of Sustainability Policy and Practice, 8(2), 1-11.

Mallen, C., Chard, C., & Sime, I. (2013). Web communications of environmental sustainability
initiatives at sport facilities hosting Major League Soccer. Journal of Management and
Sustainability, 3(3), 115-130.

Chard, C. (2013). Understanding the brand meaning of the CIS hockey league: An insurance policy if all else fails. Sport in Society, 16(3), 327-339.

Chard, C, Mallen, C., & Bradish, C. (2012). Marketing and environmental sustainability in the sport sector: Developing a research agenda for action in the coming years. Journal of Management and Sustainability, 3(1), 33-44.

Spector, S., Chard, C., Mallen, C., & Hyatt, C. (2012). An analysis of the ski industry environmental sustainability evaluation and reporting program. Sport Management Review, 15(4), 416-433.

Chard, C., & Mallen, C. (2012). Examining the linkages between automobile use and carbon impacts of community-based ice hockey. Sport Management Review, 15(4), 4, 476-486.

Mallen, C., & Chard, C. (2012). “What could be” in Canadian sport facility environmental
sustainability. Sport Management Review, 15(2), 230-243.

  • Introduction to Sport Finance
  • Advanced Sport Finance
  • Sport Management Field Work