Olan Scott, PhD

Associate Professor, Sport Management

905 688 5550
[email protected]

GOOGLE SCHOLAR
LINKEDIN

Dr. Olan Scott is an Associate Professor in Sport Management at Brock University. His main research focus is on how media communications shape, (re)produce, and reflect issues of national identity, gender, and race in the context of globally significant sporting events.

Olan has published extensively in many prominent sport management and sport communication journals including Sport Management Review, Communication & Sport, and International Review for the Sociology of Sport, among others.

He serves on the editorial board of the International Journal of Sport Communication, Journal of Global Sport Management, and Frontiers in Sports and Active Living (Sports Management and Marketing section).

Research Interests

  • Sport Media
  • Olympic Studies
  • Media Analyses
  • Fan Engagement

Professional Affiliations, Accreditations and Certificates

  • Sport Management Association of Australia and New Zealand
  • International Association for Communication and Sport (IACS)

Scholarly Publications

See Google Scholar for full list of publications (40+, as of July 2026).

Several recent publications listed below.

Sims, C. O’Brien, D. Gowthrop, L. & Scott, O. K. M. (accepted). The functional differentiation of the printed surf magazine in the digital age of leisure reading. Leisure Studies. Accepted 17 August 2025.

Li, B., Zhang, J. C., Scott, O. K. M., Sharpe, S. (2026). Do logo, name, and format changes matter: Examining tennis fans’ satisfaction with the rebrand of the Davis Cup. International Journal of Sport Management and Marketing, 25(2-3), 89-110.

Li, B., Zhang, Y., Chen, R. & Scott, O. K. M. (2026). Setting Public Agenda on Social Media: Exploring How Nationalism Shape Trending Topics on Chinese Weibo During the 2024 Paris Olympics. Communication & Sport, 14(3), 1134-1158.

Li, B., Scott, O. K. M., Wang, P. & Mo, J. (2025).  Five Rings, Two Worlds: Untangling motivational differences between American and Chinese Olympic Customers. International Journal of Sports Marketing and Sponsorship, 26(5), 1031-1049.

Scott, O. K. M., Van Bussel, M. Li, B., Pappas, A., Golosky, G. & Dewar, V. (2025). Telecasting Tokyo to a locked down nation: Australian broadcast coverage of the 2020 Olympic Summer Games. Communication & Sport, 13(5), 1062-1081.

Su, Y., Li, B., Scott, O., K., M., & Wang, J., J. (2025). Promises, paradoxes, and perils: The current state and future directions of Web3 technologies and brand innovation in sports business. International Journal of Sports Marketing and Sponsorship 26(2), 229-237.

Teaching and Service

  • Sport Marketing
  • Sport Public Relations and Communications
  • Intellectual Property and Licensing in Sport

Undergraduate Student Opportunities

I am currently accepting undergraduate students whose research interests align with mine.

Prospective students should email me to discuss undergraduate study opportunities (3P99 or 4P99)

Graduate Student Opportunities

I am currently accepting graduate students whose research interests align with mine.

Prospective students should email me to discuss graduate study opportunities.