Olan Scott, PhD

Associate Professor, Sport Management

905 688 5550
[email protected]

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Dr. Olan Scott is an Assistant Professor in Sport Management at Brock University. His main research focus is on how media communications shape, (re)produce, and reflect issues of national identity, gender, and race in the context of globally significant sporting events. He has published extensively in many prominent sport management and sport communication journals including Sport Management Review, Communication & Sport, and International Review for the Sociology of Sport, among others. He serves on the editorial board of the International Journal of Sport Communication, Journal of Global Sport Management, and Frontiers in Sports and Active Living (Sports Management and Marketing section).

Research Interests

  • Sport Media
  • Olympic Studies
  • Media Analyses
  • Fan Engagement

Publications

Scott, O. K. M., Van Bussel, M. Li, B., Pappas, A., Golosky, G. & Dewar, V. (accepted). Telecasting Tokyo to a locked down nation: Australian broadcast coverage of the 2020 Olympic Summer Games. Communication & Sport. Accepted 2 April 2024.

Burton, N., Naraine, M. & Scott, O., K., M. (2024). Exploring Paralympic digital sponsorship strategy: An analysis of social media activation. Managing Sport and Leisure, 29(1), 90-106.

Li, B. Wang, J. J., Scott, O. K. M. & Yoo, S. K. (2024). When Journalists are consumers: Examining effects of media service quality on media members’ behavioral intention. International Journal of Sport Management and Marketing, 24(1), 1-22.

Li, B., Scott, O. K. M., Zhao, L., & Su, J. (2024). Are they really Chinese? Examining Chinese audiences’ emotions and perceptions toward athlete naturalization at the 2022 Winter Olympics. Communication & Sport, 12(1), 40-62.

Li, B., Scott, O. K. M., Wang, J. & Zhao, L. (2023). Understanding Chinese consumers’ media behaviors during Tokyo 2020: An exploration of media consumption amongst different generations. International Journal of Sport Communication, 16(2), 215-227.

Scott, O., K., M. & Li, B. (2023). Covering the home nation at its home games: An analysis of Australian nationalistic broadcast coverage of the 2018 Commonwealth Games. Communication & Sport, 11(6), 1139-1160.

Scott, O. K. M., Li. B. & Bingaman. J. (2023). Still battling for equity: Examining biological sex portrayals through the lens of the Gold Coast during Australian prime time coverage of the 2018 Commonwealth Games. Communication & Sport, 11(6), 1058-1079.

Xu, M., Li, B., Scott, O., K., M. & Wang, J. (2023). New platform and new excitement? Exploring young educated sport customers’ perceptions of watching live sports on OTT services. International Journal of Sports Marketing and Sponsorship, 24(4), 682-689.

Li., B., Scott, O., K., M., Sharpe, S., Stokowski, S. & Zhou, Q. (2022). Patriot, expert, or complainer? Exploring how athletes express themselves at Olympic Games’ press conferences. Sport Marketing Quarterly, 31, 228-238.

Li, B, Scott, O., K., M. & Sharpe, S, & Zhong, Q. (2022). Unfair, innocent, flamed: Examining how Chinese public perceived Sun Yang’s eight-year doping sanction. International Journal of Sport Communication, 15(4), 345-354.

Scott, O., K., M., Burton, N. & Li., B. (2022). Sponsor and ambush marketing during the 2018 Commonwealth Games on Twitter and Instagram. International Journal of Sport Marketing and Sponsorship, 23(3), 612-627.

Scott, O., K., M., Li., B. & Mighton, S. (2022). Gender representation at the 2018 Winter Olympic Games from an Australian broadcast perspective. International Journal of Sport Communication, 15(1), 66-75.

Scott, O., K., M., Li., B. & Mighton, S. (2022). A Summer Country’s Coverage of a Winter Event: Australian Nationalistic Broadcast Focus of the 2018 Winter Olympic Games. Communication & Sport, 10(1), 52-73.

Li, B., Scott, O., K., M., Naraine, M., & Ruihley, B. (2021). Tell me a story: Exploring elite female athletes’ self-presentation via an analysis of Instagram Stories. Journal of Interactive Advertising, 20(2), 108-120.

Li, B. & Scott, O., K., M. (2020). Fake news travels fast: How misinformation circulated around Wu Lei’s Coronavirus crisis. International Journal of Sport Communication, 13(3), 505-513.

Li, B., Scott, O., K., M., Sharpe, S., Xu, Q. & Naraine, M. (2019). ‘Clean athlete’ or ‘Drug cheat and a jerk’?: A comparative analysis of the framing of an athlete conflict in Australian and Chinese print media. International Journal of Sport Communication, 12(4), 531-551.

Professional affiliations

  • Sport Management Association of Australia and New Zealand
  • International Association for Communication and Sport (IACS)

Teaching

  • Sport Marketing
  • Sport Public Relations and Communications
  • Intellectual Property and Licensing in Sport

Graduate Student Applications

I am currently accepting graduate students whose research interests align with mine.

Prospective students should email me to discuss graduate study opportunities.