Assistant Professor, Sport Management
905 688 5550 x3762
[email protected]
Dr. Seongjin Park joined the Department of Sport Management at Brock University in July 2025. He earned his doctoral degree from Texas A&M University in the United States and his master’s degree from Seoul National University in South Korea. During his graduate studies, he focused on two primary research areas: sport consumer psychology and consumer biases & prejudice. To provide intellectual knowledge in these areas, he employs a variety of methodological approaches, including experimental designs.
Sport Marketing
Sport Consumer Psychology
Consumer Biases & Prejudice
Data Analytics
Park, S.-J*., & Lee, H. (2025). Cognitive, affective, and behavioral approaches to the formation of individual sport fans’ psychological ownership and its impacts on prosocial behavior, attendance intention, and psychological well-being. Journal of Sport Management, 39(3), 147-162.
Lee, H., Park, S.-J*., Chang, K., & Uhm, J. (2024). How preseason hope impacts fans’ attendance intentions and psychological well-being. Journal of Applied Sport Management, 16(2), 1-11.
Park, S.-J., Jang, N., & Kim, Y*. (2022). The categorization effect on exercise goal progress perception and motivation: The moderating role of self-efficacy. Korean Journal of Sport Science, 33(4), 624-635.
*Corresponding Author
North American Society for Sport Management
Sport Marketing Association
Data Management and Technology for Sport Management
Sport Insights, Reporting, and Consulting
Sport Integrity and Ethics
Dr. Park is currently open to supervising a graduate student who wants to pursue a thesis-based MA degree, with an emphasis on sport consumer psychology. Prospective undergraduate students are encouraged to reach out to Dr. Park and express their interests.
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