Shannon Kerwin, PhD

Associate Professor, Sport Management

Office: STH 300B
905 688 5550 x6177

Dr. Kerwin teaches and conducts research in the areas of organizational behaviour and human resource management in sport. Specifically, Dr. Kerwin has looked at how personal and organizational values align to enhance important organizational outcomes, the role of conflict in the effectiveness of volunteer boards of directors, and how leadership is developed and fostered within the context of team/organizational culture.

  • Organizational behaviour in sport
  • Human resource management in sport
  • Leadership of volunteers in sport
  • 2021 Research Affiliate, Wasserman Media Group Collective Think Tank
  • 2020 Research Affiliate, e-Alliance Gender+ Equity in Sport Research Hub
  • Member of Centre for Sport Capacity
  • Industry partnerships with Canadian Women & Sport, via Sport BC, Skate Ontario, MLSE Foundation, and Bowls Canada
  • 2015 North American Society for Sport Management Research Fellow

Grants Awarded

MacIntosh, E. (PI), Doherty, A. (Co-PI), & Kerwin, S. (Co-PI). Creating a Safe Sport Culture in Canadian High-performance Sport, version 2. SSHRC Insight Grant.

Trussell, D., & Kerwin, S. (co-PIs). Participation of girls and women in sport: Gender equity in sport research hub. Sport Canada Grant.

Trussell, D. (PI), & Kerwin, S. (Co-PI). More than child’s play, it’s a family affair: Board member, parent, and family life identity in community youth sport. SSHRC Insight Grant.

Kerwin, S. (PI). Evaluating the effectiveness of a gender equity program in non-profit sport clubs. Canadian Women & Sport (formerly Canadian Association for the Advancement of Women in Sport and Physical Activity [CAAWS]) Grant.

Books, case studies, and contributions to edited books

Kerwin, S., Li, M., & Burton, L. (in press). Managing and leading in sport organization. In P. Pedersen, & L. Thibault (eds.). Contemporary Sport Management, 7th ed. Human Kinetics, Champaign, IL.

Kerwin, S. & Hoeber, L. (in press). Sport fandom: The complexity of performative role identities. In D. Coombs, & A. Osborne (eds.). Routledge Handbook on Sport Fans and Fandom. Taylor & Francis, London, UK.

Kerwin, S. (forthcoming). Introduction to HRM and Digital Technology in the Sport Industry. In M. L. Naraine, T. M. Hayduck, & J. P. Doyle (eds.). Routledge Handbook of Digital Sport Management. Taylor & Francis, London, UK.

Kerwin, S., & Doherty, A. (2019). Board dynamics in nonprofit sport organizations: Contemporary research directions. In M. Winand & A. Christos (eds.). Research Handbook on Sports Governance (pp. 439-453). Edward Elgar Publishing.

Odio, M., & Kerwin, S. (2019). Sport in North America. In E. MacIntosh & G. Bravo (eds.). International Sport Management, 2nd ed. Human Kinetics, Champaign, IL, pp. 33-45.

Kerwin, S., Li, M., & Burton, L. (2018). Managing and leading in sport organization. In P. Pedersen, & L. Thibault (eds.). Contemporary Sport Management, 6th ed. Human Kinetics, Champaign, IL.

Chelladurai, P., & Kerwin, S. (2017). Human resource management in sport and recreation. 3rd edition. Human Kinetics, Champaign, IL.

Kerwin, S. (2015). Human Resource Management in Sport. In T. Byers (ed.). Contemporary Issues in Sport: An Introduction. Sage, London, UK, pp. 135-148.

Papers in peer-referred journals

Wicker, P., & Kerwin, S. (2020). Women representation in Canadian sport boards and the relation with organizational characteristics. Managing Sport and Leisure.

Delshab, V., Siani, M. G., Pyun, D. Y., Kerwin, S., Cegarra-Navarro, J-G. (2020). The Impact of Unlearning Context on Organizational Performance through Knowledge Management: A Case of Community Sport Clubs in Iran. Sport Management Review.

McClean, C., Odio, M., & Kerwin, S. (2020) Exploring the influence of stimulus events: A case study of undergraduate student internships. Sport Management Education Journal.


Hyatt, C., Kerwin, S., Hoeber, L., & Sveinson, K. (2018). The Reverse Socialization of Sport Fans: How Children Impact Their Parents’ Sport Fandom. Journal of Sport Management, 32(6), 542-554.

Kerwin, S., Walker, M., & Bopp, T. (2017). When faultlines are created: Exploring the conflict triggering process in sport. Sport Management Review, 20(3), 252-260.

Odio, M., & Kerwin, S. (2017). Permeability of sport job sectors: An analysis of careers across boundaries. International Journal of Sport Management, 18, 1-18.

Odio, M., & Kerwin, S. (2016). Internship characteristics, critical events, and intent to enter the vocation. Sport Management Education Journal, 10, 103-114.

Naraine, M., Kerwin, S., & Parent, M. (2016). Oh captain, my captain! Using social network analysis to assist coaching staff in identifying the leadership core of a national sports team. Case Studies in Sport Management, 5, 60-64.

Kerwin, S., & Hoeber, L. (2015). Collaborative self-ethnography: Navigating self-reflexivity in a sport management context. Journal of Sport Management, 29, 498-509.

Kerwin, S., Jordan, J., & Turner, B. (2015). Organizational justice and conflict: Do perceptions of fairness influence disagreement? Sport Management Review, 18, 384-395.

Kerwin, S. (2015). Understanding conflict in sport and entertainment organizations. Sport and Entertainment Review, 1(3), 75-82.

Kerwin, S., Warner, S., Walker, M., & Stevens, J. (2015). Exploring sense of community among small-scale sport event volunteers. Special Issue, European Sport Management Quarterly, 15(1), 77-92.

  • Managing Human Resources in Sport Organizations
  • Management Concepts in Nonprofit Organizations
  • Advanced Human Resource Management in Sport