Blog

  • July Member Showcase – Dr. Ashley Thompson

    Thursday, July 13, 2023 | By

    Background

    I did my undergrad, master’s, and Ph.D. at the University of Ottawa. During my master’s and Ph.D., I focused on understanding organizational change in nonprofit sport organizations in Canada in hopes of helping these organizations better manage change. I also had the opportunity to work on a SSHRC-funded project which set the stage for the research I do now. 

    Teaching

    This year, my courses include SPMA 4P25 –  Strategic Alliances, SPMA 2P98 – Sport Event Management, and SPMA 3P98 – Sport Event Critical Issues Management. Strategic alliances is essentially a course about managing a sport organization’s strategy – what is called strategic management. To practice developing and executing a strategy, the students participate in a semester-long simulation called The Business Strategy Game, where they run an athletic show company (think Nike or Adidas) and compete against each other. Sport Event Management introduces students to the world of sport events. We discuss events of all sizes, including small-scale, medium-sized, large-scale, major, and mega events such as the Olympic Games. Students go out into the field and evaluate a sport event themselves, connecting their experiences back to what we learn in the classroom. Finally, Sport Event Critical Issues Management can be considered an advanced course in sport events. The goal of this course is to bridge the gap from the classroom to industry practice; it’s designed for those students looking to work in sport events in the future. 

    Research Work/Project

    My research focuses on three interrelated streams: governance, strategy, and organizational change. One major project recently concluded was a study focusing on understanding the impacts of certain dynamics on the success or failure of organizational change initiatives. Specifically, the project focused on exploring how culture, politics, capacity, and technology, enabled or constrained (blocked) organizational change from happening. In addition, I was part of a SSHRC-funded project which examined the interrelationship between governance, brand, and social media in Canadian national sport organizations. From a governance standpoint, the project focused on understanding the structure and design of these contemporary sport organizations. 

    Are you involved in any clubs/associations?

    North American Society for Sport Management; European Association for Sport Management; Sport Management Association of Australia and New Zealand.

    What’s your favourite TV show right now?

    Friends, it’s always Friends. Or Suits. 

    What are your current hobbies/interests?

    I like to be outside and physically active as much as possible. My favourite hobbies include golf, hiking, basketball, and cycling. 

    What’s your favourite book?

    I don’t know if it’s a favourite, but one book that profoundly impacted me during my graduate studies was “Lean In for Graduates” by Sheryl Sandberg and Nell Scovell. It’s a great book for young professionals – particularly women – entering the workforce. I highly recommend it. 

    Categories: Member Showcases

  • Summary of the North American Society for Sport Management Conference (NASSM)

    Wednesday, July 05, 2023 | By

    NASSM

    If you missed the North American Society for Sport Management Conference (NASSM), no need to worry! We have the full rundown for you here. Eight of the Centre for Sport Capacity’s fantastic members headed to Montreal, Quebec, on Wednesday, May 31st. Our members and their students came prepared for a week packed with learning, making connections, and mobilizing knowledge. Our Centre Coordinator followed along to capture the team in action and showcase their important work.  

     

    Dr. Kyle Rich & Larena Hoeber

    To start off the week, our very own, Dr. Kyle Rich facilitated the Qualitative Research Pre-Conference Workshop with his colleague Larena Hoeber. The workshop was organized as part of the Interdisciplinary and Impactful Sport Research Series. The entire day provided an opportunity for new and established researchers to engage in learning contemporary qualitative research methodologies, including participatory research, evaluation methods, go-along interviews, anti-oppression research, and digital research methods. 

     

    Dr. Corliss Bean & Caroline Hummell

    For one of the sessions, our CSC members, Dr. Corliss Bean and Caroline Hummell, walked us through some new and exciting ways to use practical qualitative evaluation methods in sport. We were so lucky to learn from this outstanding line-up of thought leaders in qualitative research.

     

    Dr. Kirsty Spence and Jesse Porter

    To kick off day one of the conference, Dr. Kirsty Spence’s graduate student Jesse Porter presented her work which critically explores the emotional labour of female coaches to show how such labour may become invisible and gendered. This important work will contribute to the evolution of coach development that more adequately reflects emotional realities of coaching work. The picture below highlights the ‘athlete first, women coach last’ theme from Jesse’s findings.  

     

    Dr. Kirsty Spence, Dr. Michael Van Bussel & Bobby Dhaliwal

    Next up, Dr. Kirsty Spence, Dr. Michael Van Bussel, and Graduate student Bobby Dhaliwal delivered a workshop on ‘Exploring the impact of SLR (Sport Leaders Retreat) core components on sport leaders’ competency development: An interactive session.” The session intended to highlight the impact of these specific SLR core components on participants’ competency development and stimulate creative thinking toward new ways of leadership development in sport contexts.  

     

    Dr. Kyle Rich & Grace Nelson

    Then, CSC members Dr. Kyle Rich and Grace Nelson took the stage to discuss the impact of geography and demography on sport participation. To date, research has mainly focused on the programs and management practices within the sport system, with limited research examining external factors related to geography that impact sport participant patterns. Their findings suggest a need to consider the implications of ethnicity, gender, rurality, and competition level in developing sport policy intended to increase sport participation of equity deserving groups.  

     

    Megan Piché

    We then moved into a wonderful presentation from Megan Piché on her work with Dr. Michael Naraine, Dr. Shannon Kerwin, and Anna Wojtis. Important findings from this work indicate that program administration should consider investment in preparation, coaching, and incorporating participant feedback into programming to maintain sustainability.  

    Dr. Kyle Rich & Grace Nelson

    The next day we moved into some awesome discussions happening with this team of outstanding faculty and students, one of which was our very own Dr. Shannon Kerwin. The team in the picture to the right presented critical work about destabilizing whiteness in sport as well as another presentation on the intersection of motherhood and coaching. These insights highlighted the importance of reflection, accountability, and continued learning in the sport sector.  

     

    Dr. Nick Burton & Dr. Michael Naraine

    The great discussion didn’t stop there. Dr. Nick Burton and Dr. Michael Naraine’s presentation on TikTok, sport sponsorship, and the attention economy was up next. Their findings suggested that Tiktok’s focus on content creation and generation presented advantages in driving engagement and tailoring promotions.  

     

    Dr. Kyle Rich, Dr Corliss Bean, Dante Losardo, Jayne Morrish, & Veronica Allan

    In the afternoon, Dr. Kyle Rich led another noteworthy workshop with his co-presenters Dr. Corliss Bean, Dante Losardo, Jayne Morrish, and Veronica Allan. We discussed not only the importance of knowledge translation (KT), but also how to evaluate your impact. 

    What were our key takeaways?   

    🔑 Use plain language when communicating 

    🔑Think of your knowledge users when selecting knowledge translation strategies  

    🔑Don’t forget KT evaluation! We need to assess if our KT efforts are having the impact we intended 

     

    Dr. Brad Millington

    To run us across the finish line on day 3, our CSC member Dr. Brad Millington presented a frame analysis of a high-profile debate over the future of public golf courses in Vancouver, British Columbia. Thank you to Dr. Millington for this discussion that provides important contributions to the literature on sport media, sport facilities management and policy, and the politics of urban space.  

     

    Bobby Dhaliwal

    And to wrap up the presentations from the Brock University Team, Bobby Dhaliwal led us through his presentation on utilitarian and hedonic factors that influence professional sport team app use. This important research can help professional sport teams to improve user interfaces to maximize engagement.  

     

    Conclusion

    The week at NASSM was a time for new knowledge and reflection provided by an array of thought leaders in the sport sector. Our CSC Brock University Team showed up and delivered exceptional knowledge mobilization to all attendees. The takeaway from the CSC team is that there are amazing steps being taken in the sport sector to be more inclusive, innovative, and reflexive. We need to work collaboratively by giving participants a seat at the table to voice their needs, advocate and work towards policy change, and implement evaluation strategies to assess our impact! Let’s keep the momentum going from NASSM and implement these lessons into our Niagara community.  

    Categories: CSC News

  • July Member Showcase – Dr. Changwook Kim

    Wednesday, July 05, 2023 | By

    Background

    I am currently in my first year at Brock University, serving as an Assistant Professor in the Department of Sport Management. Prior to joining Brock, I completed my PhD in Health and Human Performance with a concentration in Sport Management at the University of Florida. Before pursuing my doctoral studies, I spent three years as a full-time instructor and naval officer (first lieutenant) in the Department of Sport and Culture at the Korea Naval Academy, where I taught courses in sport and physical education to naval cadets. As a researcher, I have developed a diverse range of skills in sport management, spatial analytics, and community science through my involvement in numerous projects. I have applied spatial panel data analysis, longitudinal panel data analysis, and simulation modeling to these projects. My expertise lies in advanced statistics and methodology, utilizing tools such as Mplus, Stata, ArcGIS, Geographically Weighted Regression, and the R programming language. These advanced analytical skills allow me to contribute significantly to the design of population-based regional sport policies. Additionally, I highly value collaboration with colleagues from different disciplines to conduct interdisciplinary research and uncover new theoretical and practical insights. I seek interdisciplinary work using aspatial and spatial analytics to analyze a variety of sport-related data in the context of sport and community. To date, artificial intelligence and its derivatives (e.g., machine learning) have garnered great attention in real-world businesses and academic environments. Thus, I endeavor to combine my spatial analytical skills and traditional models (e.g., the latent growth curve model) with machine learning algorithms (e.g., random forest), employing the ArcGIS, GWR, and R programming languages. Such integrated approaches would contribute significantly to unique analytical model developments that cannot be addressed or produced by traditional methods used in sport discipline. I believe my innovative approaches could extend the limits of the existing scholarship by bringing attention to measurements and further engendering applications within sport literature. I am thrilled to have the opportunity to join the CSC team, as it allows me to not only make meaningful contributions to Brock’s high-quality academic culture but also generate and disseminate knowledge that empowers the sport industry in enhancing active, healthy, vibrant, sustainable, and resilient communities.

    Teaching

    I teach SPMA 3P07 (Quantitative Analysis for Sport Management), SPMA 3P94 (Information Systems for Sport Analytics; scheduled for Fall 2023), and SPMA 2P92 (Data Management and Technology for Sport Management; scheduled for Winter 2024). Specifically, I have invested my time and effort in course content development for advanced analytics, using Excel, R programming languages, Tableau, and ArcGIS. Advanced data analytics has recently been in the spotlight in business, public health, and community development. Thus, such analytics courses could provide students with new knowledge of sport business and sport policy as they learn how to identify and organize information in the decision-making process for designing competitive community sport resource distributions. 

    Research Work/Projects

    1. Sport Industry and Community Resilience: Kim, C., Kim, J., & Jang, S. (2021). Sport clusters and community resilience in the United States. Journal of Sport Management, 35(6), 566-580.

     Community resilience—a set of interconnected adaptive capacities based on economic, social, and community resources—has been increasingly highlighted as the key framework within which to build a model to cope with disturbances in socioeconomic conditions derived from adversity (Norris et al., 2008). Thus, in my paper published in the Journal of Sport Management, I attempted to empirically investigate the macro-level association of sport industry clusters with community resilience in light of (a) whether the clustering of sport industries influences community resilience and (b) how the association between sport industry clusters and community resilience varies across communities. To address those objectives, I applied aspatial (e.g., OLS model) and spatial (e.g., GWR model) econometric analyses to macro-level empirical data on sport industry clusters (e.g., location quotient) and community resilience across 3,108 counties in the contiguous United States. I found that some of the clusterings of sport industries (e.g., sport facilities) could play a vital role as providers of transformative industry services, whereas their overall impact on community resilience could be either positive or negative, depending on the spatial heterogeneous effect affected by the local (nonsport) assets and resources. From an overarching perspective, this study has provided insight into the question of whether the community’s sport infrastructures and businesses contribute to the development of a set of community assets and resources that help prepare for, respond to, and recover from crises and disasters.  

    1. Sport Media and Consumer Resilience: Kim, C., Kim, J., Lee, J. H., & Inoue, Y. (2023). Bouncing back: unpacking the influence of sport media on consumer resilience. Journal of Sport Management, 37(1), 51-65.

    The primary objective of this study is to empirically examine the influence of sport media consumption on the relationships between spatially explicit risks of COVID-19, resilience, and positive and negative affect, while considering social class. To accomplish this, in my paper published in the Journal of Sport Management, I employed an integrated approach that combined spatial and aspatial analyses. The results revealed that sport media consumption helps mitigate the negative impact of spatially explicit COVID-19 risks on resilience. In turn, a higher level of resilience contributes to increased positive affect and decreased negative affect. Additionally, individuals belonging to the upper social class displayed a more pronounced resilience process through sport media consumption compared to those from the lower social class. By uncovering the moderating effect of sport media consumption within social classes and addressing the spatially explicit risks of COVID-19, this study enhances our understanding of the association between sport and resilience. These findings serve as a foundation for developing resilience strategies based on sports during challenging times.  

    1. Community-Level Physical Activity and Well-Being: Kim, C., & Kim, J. (2022). Urban sprawl and leisure time physical activity. Sport Management Review, 25(4), 608-630.

    In my published article in Sport Management Review, I attempted to measure the association of urban sprawl with different leisure-time physical activity (LTPA) types at the county level (sixty-seven counties in Florida), considering spatial features (spatial heterogeneity and dependence). To that end, spatial regression analysis using GWR with GIS-based mapping was employed to address the spatial heterogeneous effect in the association between urban sprawl and LTPA types. The findings indicate that different types of LTPA (e.g., moderate and vigorous LTPA) at the county level could be positively or negatively associated with urban sprawl and, thus, affected by the spatial heterogeneous factors. This study has extended the behavior-specific framework of LTPA primarily used in existing research to area-specific modeling by identifying the spatial variability between urban sprawl and LTPA. In addition, the findings have provided a better understanding of the spatial and regional approach for increasing LTPA along with specific regional attributes that link community-level strategies. 

    Are you involved in any clubs/associations? 

    • North American Society for Sport Management 

    What’s your favourite TV show right now? 

    • Netflix K-dramas and sports documentaries 

    What are your current hobbies/interests? 

    • Gym Workouts (burning belly fat, losing weight, and trimming body) 

    What’s your favourite book? 

    • Joy of Learning by Hironawa Heisuke 

    What’s your favourite sport or sports team? 

    • Hanhwa Eagles (Korean Baseball Organization)
    • Toronto Blue Jays (Major League)
    • Florida Gators baseball (US Division I of the National Collegiate Athletics Association).

    What is the first Achievement/Memorable Moment that comes to mind? 

    Above all, I am honored to be a part of the faculty of the Department of Sport Management and a member of the Centre for Sport Capacity. I am also grateful to receive the following awards and grant:  

    1. 2021 North American Society for Sport Management: Winner of Student Research Competition
    2. 2021 North American Society for Sport Management: Recipient of Doctoral Research Grand Award
    3. 2020 North American Society for Sport Management: Final List of Student Research Competition

     

    Categories: Member Showcases

  • Adam Green – Entry Blog, Marketing, Communications, and Event Coordinator

    Thursday, May 11, 2023 | By

    My involvement in sport since an early age has profoundly impacted my physical and mental health as well as helped to build my core values. This is the reason I want to pursue a career in sport, to give back what it provided me to others in the community. Having said this, what better way to get involved in the sport community than to work for the Centre for Sport Capacity? 

    Hi, my name is Adam Green, and I am from Oakville, Ontario. I am going into my fourth year as an Honours Bachelor of Sport Management student at Brock University. This summer of 2023, I will have the opportunity to intern for the Centre for Sport Capacity in the Marketing, Communications, and Event Coordinator position. I am excited to work with the CSC team in these upcoming months and develop as a student and a professional. 

    I found this position while scrolling through internships on Brock CareerZone. I remember immediately stopping as I recognized the CSC brand from a few events I had seen on social media. The position description intrigued me as I had prior experience in event management, marketing, and communication-driven positions. I also noticed it was an excellent opportunity to develop a variety of skills. After a great first impression of the organization, I began researching the Centre for Sport Capacity, and it was only then that I knew where I wanted to intern. Looking through the CSC website gave me a great idea of the variety of services and programs we provide within the sport community as well as the numerous events we host and support. Examples of events that intrigued me were the Promotion of Safe Sport in Canada forum and the Commonwealth Games Queen’s Baton Relay. The CSC portrayed an organization committed to developing its interns and the sport community, which connected with my own values and vision. 

    So, I applied right away and am fortunate to now be writing my entry blog. I am very enthusiastic as I start my position at the CSC and begin to meet the team and settle into my new working environment. The two aspects that excite me the most about my internship are working to help improve and develop upcoming CSC events such as the Safe Sport Forum and marketing our brand on social media. Throughout my coursework at Brock, I have noticed that I gravitate toward event management and marketing. This could be due to my natural creativity, leadership, and communication skills which I can apply to my upcoming projects at the CSC. 

    Even though I find myself enjoying certain areas more than others, I am still unsure what I want to specialize in within the sport industry. Thankfully, this internship position offers numerous paths for me to explore and develop my skills. That is what makes this CSC internship unique, it will give me experience in a diverse set of operational areas which will help me to understand what career best suits my strengths. While keeping an open mind, I am hoping to learn and accomplish upcoming projects through the planning and management of events, the navigation of digital content creation, and the development of my verbal and written communication. I am also excited to step outside my comfort zone and learn about areas such as data analytics, who knows, I might enjoy it!  

    Overall, it is hard to narrow down what I hope to learn and achieve as this experience offers such a wide range of development opportunities. For now, I will try to soak it all in and bring what I currently possess to the team. I can deliver effective leadership skills through past supervisory volunteer positions for the Niagara 2022 Canada Summer Games, I can utilize my event management and marketing skills through contributions to the various events and promotions of the Brock Sport & Business Association, and I have built strong communication skills from many team-oriented environments. I look forward to applying my strengths in this position, but more importantly to developing my weaknesses, and learning new skills.  

     

    Categories: Students

  • Cameron Hubscher – Entry Blog, Marketing, Communications, and Event Coordinator

    Thursday, May 11, 2023 | By

    Whenever someone has asked me what I want to do in life, my answer has always been to be involved in sport. Being immersed in sport is where I find myself most comfortable, while also feeling the most motivated to create positive lasting change. Now, the Centre for Sport Capacity will be providing me with the opportunity to get real experience working in sport. 

    My name is Cameron Hubscher. I am a Sport Management Student at Brock University, graduating in the Spring of 2024. My favourite sports are hockey and tennis. I am from Montreal, Quebec, so naturally I am a fan of the Montreal Canadiens. Some of my areas of interest are Sport Psychology, Mental Performance, Analytics, and Scouting/Recruitment of athletes. In the future, I plan on completing a Master’s degree in Sport Psychology in order to become a Mental Performance Consultant. Feeling the need to learn more about my passions led me to join the Centre for Sport Capacity (CSC) as the Marketing, Communications, and Event Intern. As I complete my first week interning at the CSC, it is clear that the environment will be an instrumental part of my development as I move forward with my career in sport.  

    When I first came across the CSC’s intern position posting on the Brock University Career Zone, the title of the organization caught my eye. Prior to doing any research, the Centre for Sport Capacity sounded like an organization that worked in areas of athlete support. Given my future aspirations, I needed to know more. Fuelled with curiosity, I began to search for what the CSC was all about. I was pleasantly surprised that a number of their current projects & past events aligned with my future ambitions. This includes events such as the Athletes First: The Promotion of Safe Sport in Canada, the Hockey Culture Webinar from the CSC Forum Series as well as the Safe Sport Project and the Sport For Life E-Learning Modules from the CSC’s Project List. While looking through the CSC’s extensive impact on sport in the Niagara region and beyond, I felt the Centre’s goal surrounding the enhancement of diversity, inclusion, and accessibility to sport to be the prominent themes of the organization. These pillars of their organization fully align with my values. Further within the position, due to the entrepreneurial focus of my future aspirations, my personal development of marketing, communications, and events-based skills are a priority to feel prepared for life after University.  

    Something that stuck out to me during my interview with the CSC, was their curiosity in my interests. Our Director, Dr. Julie Stevens and Coordinator, Grace Nelson, wanted to know the areas in which I felt most comfortable so they could tailor the internship experience to my strengths. I consider this to be a unique aspect of the Experiential Education opportunities at the CSC. They have given me the liberty to tackle projects that I have interest in as opposed to a copy-paste internship structure. I look forward to continuing to develop my skills in data analysis in a formal work environment by working to refine the CSC analytics database and collect current statistics for the Centre. Additionally, I will focus on increasing my knowledge of different forms of social media and developing partnerships with key organizations for the CSC. I also look forward to expressing my opinions with knowledgeable CSC members as well as developing the tools to run meetings independently. 

    From my past experiences, I bring to the CSC a knowledge of analytics and Excel data collection from two years with the Fort Erie Meteors as a Statistics Tracker and Data Analyst, which will help enhance the efficiency of the CSC’s social media and website, while also interpreting trends to further aid their digital activity. My past as a Junior Development Director at a private tennis club allows me to plan for future events and coordinate with multiple stakeholders. During this time, I hosted and organized events for the junior program while also creating initiatives to increase involvement and connection from the junior members to the junior program.  

    Paraphrasing Dr. Taylor McKee, a wonderful professor, mentor and prominent member of the CSC, “Sport is not inherently good. There is a misconception that sport is good, and that sport alone can create positive change. In reality, sport is a vessel in which positive change can occur.” Based on my brief time with the Centre for Sport Capacity, it is evident that they understand this notion and that the Centre makes a significant effort to use sport for good by creating positive sustainable change within their community. 

    Categories: Blog, Students

  • Selena Racco – Exit Blog, Marketing, Communications, and Event Assistant

    Friday, April 21, 2023 | By

    Saying goodbye is never easy, but I hope that this exit blog will serve as a meaningful tribute to the impact that The Centre for Sport Capcity has had on my personal and professional development. This year I was lucky enough to have had the opportunity to work at the Centre for Sport Capacity as a marketing, events and communications assistant (Intern). As my time as an intern comes to a close, I can’t help but feel grateful for the opportunities and experiences that this role has provided me with. Working in this position at the CSC has allowed me to gain valuable skills, network with industry professionals, and contribute to exciting events and projects.

    Over the past 8 months, I have been able to learn so much about the sports industry, including the challenges and opportunities it presents. The guidance and support provided by the team have been invaluable in helping me develop my skills and knowledge. I have had the privilege of working on a variety of tasks and projects, from coordinating social media campaigns to designing promotional material to support upcoming events. I was given freedom over the work and content that I created, which allowed me to gain confidence and experience within my desired field and expand my network.

    One of the highlights of my time in this role was being part of The 2022 Niagara Active Economy Summit (AE). During this event, I had the opportunity to work on the creative designs for the invitations and the information package. This project allowed me to gain many valuable skills including design, communication, and project management. I worked closely with my supervisor and other team members to understand the goals and messaging of the event. I was able to use The AE Summits brand identity for the creative designs, including choosing the appropriate colors, fonts and imagery that would appeal to the target market and convey the event’s message. This project allowed me to gain valuable experience in working collaboratively, incorporating feedback, and altering my designs to align with the event’s objectives.

    Working on the creative designs for the invitations and information package provided me with a range of valuable skills that could be applied to future projects. I have gained experience in design using Adobe Illustrator and Canva, communication, and project management, and had the satisfaction of seeing my designs come to life and contribute to the success of the event.

    Another aspect of this role that I appreciated was designing engaging and eye-catching posts for the CSC’s LinkedIn and Twitter. This provided me with valuable experience in social media marketing, graphic design, communication, and collaboration. My favourite design has been Member Monday’s and it has been a rewarding aspect of my role that helped to enhance the CSC’s online presence and reach.

    As I move on from this role and transition to the next stage of my career, I will carry the lessons and experiences I have gained during my time as an event, marketing and communications assistant. I am grateful for the support and guidance of my colleagues, the opportunity provided to me by Julie Stevens, and the chance to contribute to some exciting initiatives in the sport industry.

     

    Categories: Blog, Students

  • Sarah (Xiaoxia) Tan – Exit Blog, Marketing, Communications, and Event Coordinator

    Friday, April 21, 2023 | By

    Prior to my involvement with the CSC, I never would have imagined that I could achieve things such as:

    – Giving a public presentation to a group of 70 audience members

    – Collaborating with government and local sport clubs to host events

    – Designing an organizational e-magazine

    – Managing professional social media accounts

    – Executing marketing strategies for initiatives and programs

    – Producing an organizational branding video

    However, my experience at the CSC has been nothing short of paradise, offering me opportunities to explore areas of interest while providing the autonomy to develop skills aligned with my position.

    During my internship, my tasks revolved around administration, marketing, communications, and event planning. In addition to regular duties such as responding to emails and attending meetings, I was keen to improve the CSC website and social media platforms. Recently, I successfully revamped the website using WordPress, a tool I had only learned two months prior. Through user-centered design principles, I introduced new elements such as a Twitter timeline, event videos, and an e-magazine, improving both the look and functionality of the website.

    Video editing was another skill I acquired at the CSC, using tools such as iMovie, Canva, and CapCut to create engaging content. My first video project was for the LEAD LIKE A GIRL – Women in Sport Leadership Panel, which received positive feedback from viewers and inspired me to produce a branding video for the CSC. The branding video I designed is aimed to showcase the centre’s core values and brand story to the target audience.

    One of my current projects is creating marketing strategies for the upcoming Team Building on the Water program. This involves generating eye-catching promotional content for social media and the website based on market analysis and research. With the program launch around the corner, I look forward to seeing the positive impact it will have on the community and local businesses.

    Working as part of a talented team at the CSC allowed me to accomplish tasks in collaboration with other teammates based on their specialties and interests, resulting in successful social media promotion campaigns, including the 72’ Hockey Summit Series promotional videos, CSC’s Member Monday posts, and educational infographics to feature experts’ research. I am excited to see and welcome new teammates to join, with all the ongoing projects and awesome ideas, it will be another fantastic year for the CSC.

    Although my internship at the CSC is not yet over, I already miss the time spent here. The knowledge and experience I gained during this educational learning experience have greatly contributed to my personal and professional development. Choosing the CSC for my internship was an excellent decision, and I would do it again without hesitation.

    What are you waiting for? Let’s have some fun.

     

    Categories: Blog, Students

  • Sarah (Xiaoxia) Tan – Entry Blog, Marketing, Communications, and Event Coordinator

    Tuesday, January 31, 2023 | By

    In my first year at Brock University, I hesitated about my future career while taking economics and labour relation courses. Soon after I learned about sport management through my classmates, I knew this is what I wanted to study for the rest of my time at university. 

    My name is Sarah Tan, and I am from Guangzhou, Guangdong, China. Transferring from economics to sport management is one of the best decisions I have made because the knowledge and skills I gained in the past four years allowed me to see things with a different perspective. Also, it led me to where I am today as the Marketing, Communication and Event Coordinator Intern at the Centre for Sport Capacity (CSC). I am very excited about this role as it is a great opportunity to earn workplace experience before I graduate in sport management this upcoming spring 2023. If you are still in school, or building your resume for job hunting, you may find some useful tips here! 

    The experiences from my past role as a part-time marketing and event planning assistant at an international high school expanded my understanding of culturally appropriate marketing and helped me create the school’s brochures. I also went on a business trip with the vice-principal of the school to facilitate the establishment of a student exchange program in Bogota, Colombia. Later, I created promotional contents that drove interaction on social media for the high school by applying the knowledge I have gained from my history of art courses. By planning and supporting major events during my previous employment, such as convocation, musical night, and a Christmas party, I acquired practical knowledge and skills that will help me in my new role at the CSC. 

    I was thrilled to learn about this opportunity when I saw the hiring post on Brock Career Zone as I took part in designing an e-magazine last year for the CSC and felt a strong connection to the organization. Brock University’s industry-leading expertise in sport management has prepared me well for this role. For example, I applied the theories, business knowledge, and analysis skills that I learned in entrepreneurship course, to my marketing projects, and they were very helpful. I also worked on a magazine design project with a team of 33 people in SPMA 3P05. At the end, I had a good practice with digital design and communication skills. 

    The CSC hosts various events, such as workshops, forums, webinars, in partnership with sport clubs, businesses, and organizations throughout the region. My goals of this internship are learning the ability to evaluate information and use rational reasoning to analyze problems, apply knowledge, make decisions, reflect on, and overcome problems. Also, there are two important technical skills on my list that I want to learn at the CSC, WordPress, a website management system, and video editing. The ability to manage content (e.g., fixing errors, scheduling, updating), adapt messages to the audience based on context and culture, and create persuasive contents will be an asset for my future career in any industry, especially in marketing. 

    It is only my second week at the CSC, and I have already been involved in many exciting projects. One is the Club Development Workshop Series, which was a discussion about gender inclusivity in sport and recreation. For our upcoming events, I am working with the CSC team on promoting the LEAD LIKE A GIRL Women in Sport Leadership Career Panel on February 10th. I am also working on Team Building on the Water which is a corporate training initiative in which we partner with a local canoe club to help build a business model and generate revenue. Thus, identifying problems and creatively translating ideas into solutions through experimental investigation and using information from a variety of sources will be one of my challenges encountered in this role. 

    There are many more exciting events and projects to come, and I cannot wait to take part in them! The CSC is a perfect workplace for a senior student in sport management/ business communication/community recreation/media & communication, etc., who aims for a role in areas such as event, marketing, communication, or business development in an established sport organization in their future career. I believe the accomplishment of the internship at the CSC will offer me valuable field experience that provides guidance and support for my academic and career endeavors. It is a must-have opportunity for students to build their professional and personal development, and there is a caring director, Dr. Julie Stevens, who will guide you step by step into the business workplace in sport. I cannot wait to practice my skills and experiences in marketing, event planning, and customer relations and contribute to the CSC’s mission and development. 

     

    Categories: Blog, Students

  • Calvin Pietron – Exit Blog, Marketing, Communications, and Event Coordinator

    Tuesday, December 06, 2022 | By

    I think you’ll agree with me when I say: 

    The Centre for Sport Capacity (CSC) is an excellent organization that benefits various communities, associations, and students such as myself. 

    For those who missed my introductory blog, my name is Calvin Pietron, I’m currently in the fourth year of my Sport Management degree at Brock University. During the Fall 2022 term, I served as the Marketing, Communications, and Event Coordinator (Intern) for the CSC where I expanded my knowledge in a variety of operational areas. 

    The integration of what I previously learned throughout my sport management degree played a large part in what I accomplished with the CSC. Key areas I learned in the classroom, such as event management, marketing, and business communications, translated into real-world applications across all aspects of my internship role, particularly through the various events the CSC holds throughout the year. Each of these three operational areas gave me the hard and soft skills to propel my professional career. 

    Through marketing, I developed copy and creative hard skills while being responsible for the creation of visual designs using the Canva software. On the other hand, copywriting was a constant theme throughout my internship. The copy created for the CSC was a big change for me switching from academic forms of formal writing to business style short form writing including anything written on the CSC website, social media, or and other digital assets. Throughout my internship, I created over 30 social media posts between the CSC’s Twitter and LinkedIn profiles which generated an additional 24 new followers in the short time frame. 

    I developed my interpersonal skills through communications via numerous emails, meetings, and networking opportunities. Email communications occurred daily with an average of 50 or more per day. I was able to demonstrate proper email etiquette to industry, community partners, and stakeholders and leverage this knowledge when networking to gain insight on a potential future job, or simply advertise to others my accomplishments and skills in an area.  

    Through event management, I managed my own events with the help of colleagues, and a professional Event Planner in the industry. I was a part of four total events for the CSC in the areas of pre-event planning, day-of event management, and post-event. 

    The most exciting event I was able to be part of was the ‘72 Summit Series 50th Anniversary Event which featured a film screening, expert panel discussion, and book signing. The movie Ice Breaker: The 72 Summit Series was based partly on the book Ice War Diplomat. My duties working with the CSC on this event included the communications and social media strategy (SMS) to promote the event using the CSC’s website, email communications, and social media platforms. I was also a part of “day-of” logistical solutions for the event, which was held at The Film House in downtown St. Catharines, including setup and tear-down for items required during the panel discussion. Overall, by managing the event from start to finish, I learned how to effectively manage an event and the different processes involved.  

    Looking back on all the events and experiences I achieved working with the CSC, I was able to understand the office-style work environment as it was a welcomed change. Most importantly, I have developed real-world skills employers are actively looking for. I now know what it takes to work as a team effectively, be a better communicator, and set goals for what I want to accomplish short & long term. 

    I truly valued my last four months working for the CSC. I would like to thank my educator Dr. Julie Stevens, Director of the CSC, and colleague Grace Nelson, Coordinator at the CSC for their ongoing collaboration and knowledge translation. I encourage anyone looking to become a community partner or work for the CSC to look no further than their website. 

     

    Categories: Blog, Students

  • Selena Racco – Entry Blog, Marketing, Communications, and Event Assistant

    Tuesday, October 18, 2022 | By

    Hello! My name is Selena Racco, I’m interested in pursuing a career in marketing, specifically the creative aspect. Why? You might ask? Well, what better way for me to experience the thrill of catching the eyes of consumers and shaping the way they see brands in a challenging yet exciting way?

    So here I am at the beginning of my journey. I am originally from Cambridge, Ontario. In my fourth and final year of the Business Communications program at Brock University. I am very excited to begin my placement as the Event, Marketing, and Communications Assistant with the Centre for Sport Capacity where I can engage with this community and build strong relationships.

    I am thrilled to be a part of this team and gain hands-on experience in a field I want to pursue after my degree. Marketing is a very diverse industry with many different aspects that pique my interest.

    In today’s age, social media plays a huge role in a company’s brand image, and it will only continue to grow, making it a great career choice for my future. Social Media Marketing is a type that sticks out for me as I want to boost overall brand image and customer loyalty through visuals and communication.

    While in my studies at Brock University, I have been able to develop organizational, verbal, and written communication skills. I am excited to apply these skills to promote CSC’s brand image. As someone who grew up in generation Z, I am very familiar with social media networks, and I enjoy using digital media platforms such as Canva to develop digital planners and organizational wallpapers. I am eager to bring these skills to the workplace as well, where I’ll be able to create dynamic content, and provide my skills to a range of audiences.

    My main motivation for attending Brock was the opportunity to take part in an internship. When I received the email for this opportunity, it stood out to me, allowing me to pursue Event Management, Marketing, and Communications, and put these aspects into the sports industry.

    My short time with the Centre for Sport Capacity has given me an overall feeling of inclusiveness. As a student with little to no experience in the marketing world, I have been lucky enough to work in a professional setting with a group of individuals who can provide me with further knowledge to help me succeed in my future career.

    I am very excited to start my first project here at CSC with the Niagara Active Economy Summit (AE). I am passionate about design and event management, and through this event, I will be able to use and enhance my skills in Adobe Illustrator to propose creative designs. At this event, I also have the responsibility of creating invitations and acting as a guest service planner. I am excited about this event because it will be my first dive into the world of marketing. I look forward to hearing feedback and recommendations from my supervisor to guide me in the right direction for future events.

    Working on the AE summit has allowed me to take that first step into the real world of work and begin my journey, and what better way to do this than through engaging with the sports community? The purpose of this position is for me to be a part of a place where I can have a sense of fulfillment and gain experience from the CSC to create meaningful work and relationships.

    Categories: Blog, Students

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