Articles by author: ag20pm

  • Adam Green – Exit Blog, Marketing, Communications, and Event Coordinator

    I entered this internship three months ago hoping to learn new skills and develop as a student and a professional. I am now grateful to state that the Centre for Sport Capacity (CSC) has exceeded my hopes and allowed me to expand my knowledge in various operational areas.  

    Hi, my name is Adam Green, and I am going into the fourth year of my Sport Management degree at Brock University. During the Summer 2023 term, I served as the Marketing, Communications, and Event Coordinator (Intern) for the CSC. It is difficult to narrow down what I learned during this experience as the CSC provides such a wide range of developmental opportunities. For the time being, I can outline my development in the three main pillars of the internship. 

    To start, my marketing skills have improved significantly throughout my experience at the CSC. I took on the role of maintaining and enhancing the visual brand of the Centre through the creation of designs for its social media. I was able to effectively promote the services that the CSC provides as well as expand its reach through creative visuals and strategic copywriting. I am especially proud of launching the CSC’s official Instagram account. This was such a valuable experience managing an entire launch and execution of a professional organization’s social media platform. These are the types of experiences that are hard to come by in an internship, making the CSC so unique in its developmental opportunities.  

    Additionally, being an Intern at the CSC has helped me to refine my communication skills. Through daily interactions with my team, in-person meetings with our members and industry professionals, and networking at events in the community, I was able to consistently practice my oral communication. One of my favourite experiences at the CSC was leading our Smart Start activation booth. During this activation, I was able to practice my oral communication when pitching the value of the Centre to incoming Brock students. Developing my written communication skills was also a learning objective of mine interning for the CSC. Thankfully, I was able to craft emails, social media captions, reports, blog posts, and more during my time with the Centre which did wonders in improving my professional written language. 

    The Centre for Sport Capacity also supported my progress in event management. I had the opportunity to build the CSC’s Safe Sport hybrid forum from the ground up. I gained experience in event research, goal setting, target audience analysis, budget creation, risk assessments, engagement strategies, and overall event planning. On top of this, managing the planning of an event allowed me to reach out and make a variety of connections. I was responsible for initiating discussions with expert consultants, speakers, professors, and AV employees, whose insight will all play a role in the success of this event. The CSC Safe Sport forum is happening on November 17th at Brock University, I am excited to see it come to fruition. 

    Overall, the knowledge and experience I have gained at the Centre for Sport Capacity will last me a lifetime. I would like to thank Dr. Julie Stevens, the Director of the CSC, and Grace Nelson, the Coordinator of the CSC for all their support in my learning experience. Throughout my internship this summer, I have helped the Centre grow as it has helped me grow, and I will always be grateful for this. 

    Categories: Students

  • Summary of the North American Society for Sport Management Conference (NASSM)


    If you missed the North American Society for Sport Management Conference (NASSM), no need to worry! We have the full rundown for you here. Eight of the Centre for Sport Capacity’s fantastic members headed to Montreal, Quebec, on Wednesday, May 31st. Our members and their students came prepared for a week packed with learning, making connections, and mobilizing knowledge. Our Centre Coordinator followed along to capture the team in action and showcase their important work.  


    Dr. Kyle Rich & Larena Hoeber

    To start off the week, our very own, Dr. Kyle Rich facilitated the Qualitative Research Pre-Conference Workshop with his colleague Larena Hoeber. The workshop was organized as part of the Interdisciplinary and Impactful Sport Research Series. The entire day provided an opportunity for new and established researchers to engage in learning contemporary qualitative research methodologies, including participatory research, evaluation methods, go-along interviews, anti-oppression research, and digital research methods. 


    Dr. Corliss Bean & Caroline Hummell

    For one of the sessions, our CSC members, Dr. Corliss Beanand Caroline Hummell, walked us through some new and exciting ways to use practical qualitative evaluation methods in sport. We were so lucky to learn from this outstanding line-up of thought leaders in qualitative research.


    Dr. Kirsty Spence and Jesse Porter

    To kick off day one of the conference, Dr. Kirsty Spence’s graduate student Jesse Porter presented her work which critically explores the emotional labour of female coaches to show how such labour may become invisible and gendered. This important work will contribute to the evolution of coach development that more adequately reflects emotional realities of coaching work. The picture below highlights the ‘athlete first, women coach last’ theme from Jesse’s findings.  


    Dr. Kirsty Spence, Dr. Michael Van Bussel & Bobby Dhaliwal

    Next up, Dr. Kirsty Spence, Dr. Michael Van Bussel, and Graduate student Bobby Dhaliwal delivered a workshop on ‘Exploring the impact of SLR (Sport Leaders Retreat) core components on sport leaders’ competency development: An interactive session.” The session intended to highlight the impact of these specific SLR core components on participants’ competency development and stimulate creative thinking toward new ways of leadership development in sport contexts.  


    Dr. Kyle Rich & Grace Nelson

    Then, CSC members Dr. Kyle Rich and Grace Nelson took the stage to discuss the impact of geography and demography on sport participation. To date, research has mainly focused on the programs and management practices within the sport system, with limited research examining external factors related to geography that impact sport participant patterns. Their findings suggest a need to consider the implications of ethnicity, gender, rurality, and competition level in developing sport policy intended to increase sport participation of equity deserving groups.  


    Megan Piché

    We then moved into a wonderful presentation from MeganPiché on her work with Dr. Michael Naraine, Dr. Shannon Kerwin, and Anna Wojtis. Important findings from this work indicate that program administration should consider investment in preparation, coaching, and incorporating participant feedback into programming to maintain sustainability.  

    Dr. Kyle Rich & Grace Nelson

    The next day we moved into some awesome discussions happening with this team of outstanding faculty and students, one of which was our very own Dr. Shannon Kerwin. The team in the picture to the right presented critical work about destabilizing whiteness in sport as well as another presentation on the intersection of motherhood and coaching. These insights highlighted the importance of reflection, accountability, and continued learning in the sport sector.  


    Dr. Nick Burton & Dr. Michael Naraine

    The great discussion didn’t stop there. Dr. Nick Burton and Dr. Michael Naraine’s presentation on TikTok, sport sponsorship, and the attention economy was up next. Their findings suggested that Tiktok’s focus on content creation and generation presented advantages in driving engagement and tailoring promotions.  


    Dr. Kyle Rich, Dr Corliss Bean, Dante Losardo, Jayne Morrish, & Veronica Allan

    In the afternoon, Dr. Kyle Rich led another noteworthy workshop with his co-presenters Dr. Corliss Bean, Dante Losardo, Jayne Morrish, and Veronica Allan. We discussed not only the importance of knowledge translation (KT), but also how to evaluate your impact. 

    What were our key takeaways?   

    🔑 Use plain language when communicating 

    🔑Think of your knowledge users when selecting knowledge translation strategies  

    🔑Don’t forget KT evaluation! We need to assess if our KT efforts are having the impact we intended 


    Dr. Brad Millington

    To run us across the finish line on day 3, our CSC member Dr. Brad Millington presented a frame analysis of a high-profile debate over the future of public golf courses in Vancouver, British Columbia. Thank you to Dr. Millington for this discussion that provides important contributions to the literature on sport media, sport facilities management and policy, and the politics of urban space.  


    Bobby Dhaliwal

    And to wrap up the presentations from the Brock University Team, Bobby Dhaliwal led us through his presentation on utilitarian and hedonic factors that influence professional sport team app use. This important research can help professional sport teams to improve user interfaces to maximize engagement 



    The week at NASSM was a time for new knowledge and reflection provided by an array of thought leaders in the sport sector. Our CSC Brock University Team showed up and delivered exceptional knowledge mobilization to all attendees. The takeaway from the CSC team is that there are amazing steps being taken in the sport sector to be more inclusive, innovative, and reflexive. We need to work collaboratively by giving participants a seat at the table to voice their needs, advocate and work towards policy change, and implement evaluation strategies to assess our impact! Let’s keep the momentum going from NASSM and implement these lessons into our Niagara community.  

    Categories: CSC News

  • Adam Green – Entry Blog, Marketing, Communications, and Event Coordinator

    My involvement in sport since an early age has profoundly impacted my physical and mental health as well as helped to build my core values. This is the reason I want to pursue a career in sport, to give back what it provided me to others in the community. Having said this, what better way to get involved in the sport community than to work for the Centre for Sport Capacity? 

    Hi, my name is Adam Green, and I am from Oakville, Ontario. I am going into my fourth year as an Honours Bachelor of Sport Management student at Brock University. This summer of 2023, I will have the opportunity to intern for the Centre for Sport Capacity in the Marketing, Communications, and Event Coordinator position. I am excited to work with the CSC team in these upcoming months and develop as a student and a professional. 

    I found this position while scrolling through internships on Brock CareerZone. I remember immediately stopping as I recognized the CSC brand from a few events I had seen on social media. The position description intrigued me as I had prior experience in event management, marketing, and communication-driven positions. I also noticed it was an excellent opportunity to develop a variety of skills. After a great first impression of the organization, I began researching the Centre for Sport Capacity, and it was only then that I knew where I wanted to intern. Looking through the CSC website gave me a great idea of the variety of services and programs we provide within the sport community as well as the numerous events we host and support. Examples of events that intrigued me were the Promotion of Safe Sport in Canada forum and the Commonwealth Games Queen’s Baton Relay. The CSC portrayed an organization committed to developing its interns and the sport community, which connected with my own values and vision. 

    So, I applied right away and am fortunate to now be writing my entry blog. I am very enthusiastic as I start my position at the CSC and begin to meet the team and settle into my new working environment. The two aspects that excite me the most about my internship are working to help improve and develop upcoming CSC events such as the Safe Sport Forum and marketing our brand on social media. Throughout my coursework at Brock, I have noticed that I gravitate toward event management and marketing. This could be due to my natural creativity, leadership, and communication skills which I can apply to my upcoming projects at the CSC. 

    Even though I find myself enjoying certain areas more than others, I am still unsure what I want to specialize in within the sport industry. Thankfully, this internship position offers numerous paths for me to explore and develop my skills. That is what makes this CSC internship unique, it will give me experience in a diverse set of operational areas which will help me to understand what career best suits my strengths. While keeping an open mind, I am hoping to learn and accomplish upcoming projects through the planning and management of events, the navigation of digital content creation, and the development of my verbal and written communication. I am also excited to step outside my comfort zone and learn about areas such as data analytics, who knows, I might enjoy it!  

    Overall, it is hard to narrow down what I hope to learn and achieve as this experience offers such a wide range of development opportunities. For now, I will try to soak it all in and bring what I currently possess to the team. I can deliver effective leadership skills through past supervisory volunteer positions for the Niagara 2022 Canada Summer Games, I can utilize my event management and marketing skills through contributions to the various events and promotions of the Brock Sport & Business Association, and I have built strong communication skills from many team-oriented environments. I look forward to applying my strengths in this position, but more importantly to developing my weaknesses, and learning new skills.  


    Categories: Students