Sport Management

Chair

Curtis Fogel

Professor

Julie Stevens

Associate Professors

Nicholas Burton, Chris Chard, Laura Cousens, Curtis Fogel, Craig Hyatt, Shannon Kerwin, Lisa M. Kikulis, Cheryl Mallen, Brad Millington, Michael Naraine, Kirsty Spence, Dawn Trussel

Assistant Professors

Ryan Clutterbuck, Michele Donnelly, Changwook Kim, Taylor McKee, Olan Scott, Michael Van Bussel

Experiential Learning Co-ordinator

Michael Fawkes

Undergraduate Program Co-ordinator

Stephanie Brooks

General Information

Administrative Assistant

Melissa Ingoldsby

905-688-5550, extension 4989

Academic South 455

fahs.brocku.ca/spma

The Department of Sport Management offers a four-year program leading to a Bachelor of Sport Management (BSM). The requirement for graduation with a BSM (Honours) is a minimum 70 percent major average and a minimum 60 percent non-major average. The requirement for graduation with a BSM is a minimum 60 percent major average and a minimum 60 percent overall average.

The program is designed to meet the needs of a rapidly expanding sport industry and incorporates experiential opportunities for students.

Students will be prepared for sport management career opportunities that include marketing, public relations, promotions, communications, human resources and financial, facility and event management in a variety of public, commercial and non-profit organizations.

It is the responsibility of Sport Management students to adhere to the Department of Sport Management's Ethical and Professional Code of Conduct which is in conjunction with Brock University's Code of Student Conduct.

Re-admission and Transfer Eligibility

The application form for re-admission or for transfer into the BSM program (Declare or Change Majors) is available on the web at Forms and self-service – Office of the Registrar (brocku.ca) or at the Registrar's Office. The Declare or Change Majors form to transfer into the BSM must be completed and submitted to the Office of the Registrar by June 30 to be considered for admission to the program for the beginning of the subsequent Fall/Winter Session. The BSM is a limited enrolment program. Admission is not guaranteed by attainment of the minimum requirements outlined below.

To be eligible for re-admission, or for transfer from another program, to the BSM program, a student must meet all of the following requirements:

One of 4U MATH, MATH 1P20 or STAT 1F92

Completion of SPMA 1P91 and 1P92 with a minimum 60 percent in each.

A minimum 60 percent average overall in all SPMA major courses taken to date which would be included in the calculation of the BSM major average.

Completion of two context credits.

A minimum 60 percent overall average.

Program Notes

Sport Management

Year 1

	SPMA 1P91, 1P92, 1P93, 1P94 and 1P97
	two and one-half elective credits (see program notes 2 and 4)

Year 2

	SPMA 2P06, 2P21, 2P27, 2P65, 2P96 and 2P98
	ENTR 2P51 (see program note 3)
	one and one-half elective credits (see program notes 2 and 4)

Year 3

	SPMA 3P05, 3P07, 3P17, 3P21, 3P25, 3P26 and 3P27
	one and one-half elective credits (see program notes 2 and 4)

Year 4

	One SPMA credit numbered 3(alpha)90 to 4(alpha)99
	two SPMA credits numbered 4(alpha)00 to 4(alpha)99
	two elective credits (see program note 4)

Minor Program

Minor in Gerontology

Consult the Recreation and Leisure Studies entry for a listing of program requirements.

Course Descriptions

Note that not all courses are offered in every session. Refer to the applicable term timetable for details.

# Indicates a cross listed course

* Indicates primary offering of a cross listed course

Prerequisites and Restrictions

Students must check to ensure that prerequisites are met. Students may be deregistered, at the request of the instructor, from any course for which prerequisites and/or restrictions have not been met.

SPORT MANAGEMENT COURSES

SPMA 1P91

Introduction to Sport Management

Micro aspects of management applied to sport, including human resources, sport marketing, sponsorship, finance, event management, sport law, and related issues.

Lectures, seminar, 3 hours per week.

Restriction: open to SPMA majors in Fall/Winter session. In Spring session, open to all students. Not open to BBA and BAcc majors.

Note: this course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term.

SPMA 1P92

Understanding Sport Industry Sectors

Macro aspects of the sport industry, including key actors, governance, funding, current research and industry trends in public, commercial, and non-profit sectors.

Lectures, seminar, 3 hours per week.

Restriction: open to SPMA majors in Fall/Winter session. In Spring session, open to all students.

Note: an experiential component may be included.This course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term.

SPMA 1P93

Diversity and Inclusion in Sport Management

Topics may include managing diverse workplaces; initiatives to create, promote, sustain inclusiveness; critical Sport Management theories; stereotyping, prejudice, discrimination; and intersectional axes of inequality.

Lectures, seminar, 3 hours per week.

Restriction: open to SPMA majors.

Note: this course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term.

SPMA 1P94

Professional Engagement for the Sport Industry

Introduction to communication competence and professionalism within the sport workplace.

Lectures, seminar, 3 hours per week.

Restriction: open to SPMA majors.

Note: may include a one day experiential workshop for which a fee may be charged; consult the Department. This course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term.

SPMA 1P97

Research Design and Evaluation

Issues concerning the construction, administration and evaluation of data collection as well as the processing and analysis of data.

Lectures, lab, 3 hours per week.

Restriction: open to SPMA majors.

Note: this course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term.

Completion of this course will replace previous assigned grade and credit obtained in SPMA 2P07, KINE 2P08 and RECL 2P07.

SPMA 2P00

Analysis of Professional Sport

Topics may include ownership, league operations, role of media, labour/management relationships, and commercial sport industry.

Lectures, 3 hours per week.

Restriction: open to SPMA majors until date specified in Registration guide.

Prerequisite(s): SPMA 1P91 (minimum 60 percent) and 1P92 (minimum 60 percent).

Note: a field experience fee may be charged; consult the Department.This course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term.

SPMA 2P06

Sport Policy

Sport policy within the Canadian sport system. Topics include government involvement in sport and policy issues.

Lectures, 3 hours per week.

Restriction: open to SPMA majors.

Prerequisite(s): SPMA 1P91 (minimum 60 percent) and 1P92 (minimum 60 percent).

Note: this course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term.

SPMA 2P08

Facility Management

Sport facility theory and operation emphasizing planning, assessment, and feasibility functions in commercial and public facilities.

Lectures, 3 hours per week.

Restriction: open to SPMA majors until date specified in Registration guide.

Prerequisite(s): SPMA 1P91 (minimum 60 percent) and 1P92 (minimum 60 percent).

Note: a site visit fee may be charged; consult the Department.This course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term.

SPMA 2P21

Organizational Behaviour in Sport Organizations

Behaviours of people in sport organizations. Topics may include individual (motivation, job satisfaction) and interpersonal (communication, group dynamics) processes and management functions concerning employees in sport organizations.

Lectures, 3 hours per week.

Restriction: open to SPMA majors until date specified in Registration guide. Not open to BBA and BAcc majors.

Prerequisite(s): SPMA 1P91 (minimum 60 percent) and 1P92 (minimum 60 percent).

Note: this course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term.

Completion of this course will replace previous assigned grade and credit obtained in OBHR 2P51 and 2P52.

SPMA 2P27

Introduction to Sport Finance

Introduction to financial principles. Topics include for-profit and non-profit budgeting, bookkeeping, financial accounting, grant applications and taxation.

Lectures, 3 hours per week.

Restriction: open to SPMA majors. Not open to BBA and BAcc majors.

Prerequisite(s): SPMA 1P91 (minimum 60 percent) and 1P92 (minimum 60 percent).

Note: this course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term.

SPMA 2P65

Sport Marketing

Introduction to marketing concepts and strategies utilized in the sport industry. Topics include the marketing planning process, market research and segmentation, the components of the marketing mix, and promotional and pricing concepts.

Lectures, 3 hours per week.

Restriction: open to SPMA majors. Not open to BBA and BAcc majors.

Prerequisite(s): SPMA 1P91 (minimum 60 percent) and SPMA 1P92 (minimum 60 percent).

Note: this course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term.

Completion of this course will replace previous assigned grade and credit obtained in SPMA 3P65, MKTG 2P51, 2P52 and OEVI (MKTG) 4P92.

#SPMA 2P90

The Labour of Sport

(also offered as LABR 2P90)

Critical approach to sport as labour and professional athletes as workers. Topics may include the history of labour organizing and labour relations in professional sports, collective bargaining, strikes, and lockouts, and how axes of inequality, including race, gender, and sexuality, shape athletes' experiences of work.

Lectures, seminar, 3 hours per week.

Prerequisite(s): one of SPMA 1P91, one LABR credit numbered 1(alpha)90 to 1(alpha)99 or permission of the instructor.

Note: this course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term.

SPMA 2P91

Public Relations and Communications for Sport Management

Introduction to community relations and content development for internal/external communication, emphasizing electronic, digital and social media.

Lectures, 3 hours per week.

Restriction: open to SPMA majors.

Prerequisite(s): SPMA 1P94.

Note: this course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term.

SPMA 2P92

Data Management and Technology for Sport Management

Principles of big data management and database systems for managing sport information. Emphasis on the utilization of technology to integrate and implement data across sports organizations.

Lectures, 3 hours per week.

Restriction: open to SPMA majors.

Prerequisite(s): SPMA 1P97.

Note: this course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term.

#SPMA 2P95

Masculinities: A Feminist Perspective

(also offered as CHYS 2P95 and WGST 2P95)

Masculinities and the relation between multiple dimensions of social relations and inequalities across the lifespan: gender, race/ethnicity, class and sexual orientation. How masculinities are produced in varied sport, social, historical and cultural sites.

Lectures, seminar, 3 hours per week.

Restriction: students must have a minimum of 4.0 overall credits.

Note: this course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term.

SPMA 2P96

Introduction to Sport and the Law

Sport-related legal issues and concepts. Topics may include negligence and liability, risk management, violence, discrimination, doping, employment and labour law, principles of procedural fairness.

Lectures, 3 hours per week.

Restriction: open to SPMA majors.

Prerequisite(s): SPMA 1P91 (minimum 60 percent) and 1P92 (minimum 60 percent).

Note: this course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term.

SPMA 2P98

Sport Event Management

Examination of traditional and niche events in sport at local, provincial, national and international levels. Topics include phases in the planning model, concept of facilitation, contingency planning, environmental sustainability, bid process and the politics of events.

Lectures, seminar, 3 hours per week.

Restriction: open to SPMA majors.

Prerequisite(s): SPMA 1P91 (minimum 60 percent) and 1P92 (minimum 60 percent).

Note: this course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term.

Completion of this course will replace previous assigned grade and credit obtained in SPMA 3P08.

SPMA 3P05

Management Concepts in Non-profit Sport Organizations

Principles and practices of management in the non-profit sport sector. Topics may include recruiting/motivating volunteers, analysis of organization performance, grant funding, leadership and board governance.

Lectures, 3 hours per week.

Restriction: open to SPMA majors with a minimum of 8 overall credits.

Prerequisite(s): SPMA 2P06.

Note: this course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term.

Completion of this course will replace previous assigned grade and credit obtained in SPMA 2P05.

SPMA 3P07

Quantitative Analysis for Sport Management

Principles and practices of planning, designing, collecting, analyzing and interpreting statistical data. Examination of descriptive and correlational analyses relevant to the sport industry.

Lectures, lab, 3 hours per week.

Restriction: open to SPMA majors until date specified in Registration guide. Students must have a minimum of 5.0 overall credits.

Prerequisite(s): SPMA 1P97 or 2P07.

Note: Students will employ computer software to answer basic and applied research questions.This course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term.

Completion of this course will replace previous assigned grade and credit obtained in KINE 3P08 and RECL 3Q07.

SPMA 3P17

Qualitative Analysis for Sport Management

Examination of assumptions, ethical concerns, and trustworthiness as it applies to the collection and analysis of qualitative data.

Lectures, lab, 3 hours per week.

Restriction: open to SPMA majors until date specified in Registration guide. Students must have a minimum of 5.0 overall credits.

Prerequisite(s): SPMA 1P97 or 2P07.

Note: Use of interview techniques, observations, documents and visual data.This course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term.

Completion of this course will replace previous assigned grade and credit obtained in KINE 3P18 and RECL 3Q17.

SPMA 3P21

Managing Human Resources in Sport Organizations

Theories, research and current practices emphasizing the fundamentals of managing sport employees. Topics may include job design, recruitment, interview and selection, orientation, training, and evaluation.

Lectures, 3 hours per week.

Restriction: open to SPMA majors until date specified in Registration guide. Students must have a minimum of 8.0 overall credits. Not open to BBA and BAcc majors.

Prerequisite(s): SPMA 2P21.

Note: case studies may be used to highlight selected topics.This course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term.

Completion of this course will replace previous assigned grade and credit obtained in OBHR 2P51 and 2P52.

#SPMA 3P22

Media and Sport

(also offered as COMM 3P22 and PCUL 3P22)

Relations between sport organizations, the mass media and popular culture. Topics may include the commodification of sport, media rights, sponsorship, fan cultures, and the representation of sports in journalism and popular entertainment.

Lectures, seminar, 3 hours per week.

Prerequisite(s): COMM 2P98, SPMA 2P65 or permission of the instructor.

Note: this course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term.

Completion of this course will replace previous assigned grade and credit obtained in SPMA (COMM/PCUL) 2P22.

SPMA 3P25

Sport Sponsorship

Management and delivery of the sport sponsorship marketing exchange process. Topics may include branding, acquisition, pricing, assessment and evaluation principles of sponsorship.

Lectures, 3 hours per week.

Restriction: open to SPMA majors with a minimum of 8.0 overall credits.

Prerequisite(s): SPMA 2P65 (3P65).

Note: this course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term.

Completion of this course will replace previous assigned grade and credit obtained in SPMA 4P07.

SPMA 3P26

Governance in Sport

Governance structures and processes related to policy within public, commercial and non-profit sport sectors in Canada. Emphasis on how effective governance systems can be implemented and the challenges faced by sport organizations in this process, including managing relationships with stakeholders and members.

Lectures, 3 hours per week.

Restriction: open to SPMA majors with a minimum of 8.0 overall credits.

Prerequisite(s): SPMA 1P92.

Note: this course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term.

SPMA 3P27

Advanced Sport Finance

Advanced topics in financial management, including time value of money, debt and equity financing, capital budgeting and spending earnings.

Lectures, 3 hours per week.

Restriction: open to SPMA majors who have a minimum of 8.0 overall credits. Not open to BBA and BAcc majors.

Prerequisite(s): SPMA 2P27.

Note: this course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term.

SPMA 3P82

Professional Preparation for Internship

Essential knowledge, skills and resources to enhance professional readiness for full-time internship experience.

Lectures, tutorial, 3 hours per week.

Restriction: open to SPMA majors with a minimum 70 percent major average and 8.0 overall credits.

Prerequisite(s): SPMA 1P94.

Note: completion of this course with minimum 70 percent final grade is a pre-requisite for Sport Management majors planning to apply for the Sport Management Internship (SPMA 4F02). This course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term.

SPMA 3P91

Sport, Discrimination and the Law

A critical examination of discrimination and human rights in sport in Canadian and international contexts.

Lectures, 3 hours per week.

Restriction: open to SPMA majors with 8.0 credits.

Prerequisite(s): SPMA 1P93.

Note: this course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term.

SPMA 3P92

Intellectual Property and Licencing in Sport

Identifying and protecting commercial assets of a sport organization, including copyright, trade-marks, patents and personality rights. Introduction to drafting and reviewing commercial agreements.

Lectures, 3 hours per week.

Restriction: open to SPMA majors with a minimum of 8.0 overall credits.

Prerequisite(s): SPMA 2P96.

Note: this course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term.

Completion of this course will replace previous assigned grade and credit obtained in SPMA 3P86.

SPMA 3P93

Sport for Development

Principles and practices of sport as a development strategy to achieve broader social, education, economic, health and humanitarian goals in communities within national and international contexts.

Lectures, 3 hours per week.

Restriction: open to SPMA majors with a minimum of 8.0 overall credits.

Prerequisite(s): SPMA 1P91 (minimum 60 percent) and 1P92 (minimum 60 percent).

Note: this course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term.

SPMA 3P94

Information Systems for Sport Analytics

Theory and application of systems that collectively produce analytical information. Introduction to software programming, data collection and report automation.

Lectures, lab, 3 hours per week.

Restriction: open to SPMA majors with a minimum of 8.0 overall credits.

Prerequisite(s): SPMA 1P97 (2P07).

Note: this course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term.

SPMA 3P95

Sport Sales and Promotion

Comprehensive overview of strategies and techniques for promoting and selling the sport product, including sales and promotion theory, advertising, media planning and promotional applications of sport marketing.

Lectures, 3 hours per week.

Restriction: open to SPMA majors until date specified in Registration guide. Students must have a minimum of 8.0 overall credits.

Prerequisite(s): SPMA 2P65 (3P65).

Note: this course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term.

Completion of this course will replace previous assigned grade and credit obtained in SPMA 3P75.

SPMA 3P96

Globalization of Sport

Political, economic, social and cultural forces leading to the globalization of sport. Topics may include migration of athletes, sporting goods manufacturing in developing and least developed countries, global sport-media complex, international sport organizations, and the resurgence of nationalism.

Lectures, 3 hours per week.

Restriction: open to SPMA majors until date specified in Registration guide. Students must have a minimum of 8.0 overall credits.

Prerequisite(s): SPMA 2P06.

Note: this course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term.

Completion of this course will replace previous credit obtained in SPMA 3P06.

SPMA 3P98

Sport Event Critical Issues Management

Analysis and development of strategic solutions for issues impacting the effective implementation of major sporting events within the broader social, political, cultural, technological and economic environment in which an event is situated.

Lectures, seminar, 3 hours per week.

Restriction: open to SPMA majors with a minimum of 8.0 overall credits.

Prerequisite(s): SPMA 2P98 (3P08).

Note: this course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term.

SPMA 3P99

Special Studies in Sport Management

Directed study in specialized areas of sport management.

Restriction: open to SPMA majors with a minimum 70 percent major average, minimum of 8.0 overall credits and permission of the instructor.

Note: application forms are available online at brocku.ca/applied-health-sciences/sport-management/student-resources/undergraduate-programs/#1502208224283-d2980ddc-d3c7 .This course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term.

SPMA 3V90-3V99

Special Topics in Sport Management

Practical experiences offered in specialized areas of sport management.

Lectures, seminar, 3 hours per week.

Restriction: open to SPMA majors until date specified in Registration guide. Students must have a minimum of 8.0 overall credits.

SPMA 3V93

2023-2024: US West Coast Sport Management Field Trip

Intensive series of behind-the-scenes tours, industry presentations and attendance at major spectator events from leading global brands/organizations in the sports and entertainment industry.

Field experience

Restriction: open to SPMA majors with a minimum of 8.0 overall credits and permission of the instructor.

Note: students are required to pay their own expenses.

SPMA 4F03

Honours Research Project

Analysis of research assumptions and methodologies in sport management, including a group research project identifying a research problem, reviewing literature and research methods completing an ethics application, collecting and analyzing data, and presenting the findings.

Lectures, seminar, tutorial, 3 hours per week.

Restriction: open to SPMA majors with a minimum 70 percent major average, 13.0 overall credits and permission of the instructor.

Prerequisite(s): SPMA 3P07 (minimum of 70 percent) or 3P17 (minimum of 70 percent).

Note: interested students consult the Department. Scheduled tutorials and class meetings are held throughout the year. Students may not concurrently register in SPMA 4F01 and 4F02.This course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term.

SPMA 4F04

Research Proposal

Detailed study of the literature relevant to the topic of the Honours Research Thesis, under faculty supervision.

Lectures, tutorial, 3 hours per week.

Restriction: open to SPMA majors with a minimum 70 percent major average, a minimum of 13.0 overall credits and permission of the instructor.

Prerequisite(s): SPMA 3P07 (minimum 70 percent) or 3P17 (minimum 70 percent).

Corequisite(s): SPMA 4F05.

Note: students may not concurrently register in SPMA 4F01 and 4F02.This course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term.

SPMA 4F05

Honours Research Thesis

Individual research project carried out under the supervision of a faculty adviser. Topics are to be chosen in consultation with faculty willing to supervise.

Lectures, seminar, tutorial, 3 hours per week.

Restriction: open to SPMA majors with a minimum 70 percent major average, a minimum of 13.0 overall credits and permission of the instructor.

Prerequisite(s): SPMA 3P07 (minimum 70 percent) or 3P17 (minimum 70 percent).

Corequisite(s): SPMA 4F04.

Note: interested students consult the Department. Scheduled tutorials and class meetings are held throughout the year. Students may not concurrently register in SPMA 4F01 and 4F02.This course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term.

SPMA 4P08

Sport Management Ethics

Examination of ethical theories, principles and applications, with case study analyses, and personal and professional ethical issues in sport management.

Lectures, tutorial, 3 hours per week.

Restriction: open to SPMA majors with a minimum of 13.0 overall credits.

Note: this course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term.

Completion of this course will replace previous assigned grade and obtained credit in KINE 4P11.

SPMA 4P09

Leadership in Sport Management

Overview and analysis of various leadership theories and their application to sport management. Topics may include leadership styles, roles, and behaviours, leadership tasks, and peer assessment of leader/follower development.

Lectures, 3 hours per week.

Restriction: open to SPMA majors with a minimum of 13.0 overall credits.

Prerequisite(s): SPMA 3P21.

Note: this course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term.

SPMA 4P10

Innovation and Entrepreneurship in Sport Organizations

Examination of the nature of innovation within sport organizations, emphasizing entrepreneurial processes and applications.

Lectures, 3 hours per week.

Restriction: open to SPMA majors with a minimum of 13.0 overall credits.

Note: this course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term.

SPMA 4P18

Sport and Social Responsibility

Examination of the relationship between the sport industry and society. Topics include corporate social responsibility, theories and frameworks, philanthropy, community investment, labour relations, human rights, environmental sustainability and governance.

Lectures, 3 hours per week.

Restriction: open to SPMA majors with a minimum of 13.0 overall credits.

Note: this course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term.

SPMA 4P25

Strategic Alliances in Sport Management

Strategic management coupled with an overview of various perspectives of interorganizational relationships.

Lectures, 3 hours per week.

Restriction: open to SPMA majors with a minimum of 13.0 overall credits

Note: this course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term.

SPMA 4P27

Application of Economic Principles to Financial Elements in Sport

Decision making and prioritization within the framework of economic theory applied to sport contexts. Financial topics related to supply and demand of sport companies, pricing, and the economics of traditional and alternative sport investments.

Lectures, 3 hours per week.

Restriction: open to SPMA majors with a minimum of 13.0 overall credits.

Prerequisite(s): SPMA 3P27

Note: this course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term.

SPMA 4P85

Sport and the Consumer

Comprehensive analysis of the consumers of sport and the behaviours dictating their consumption of sport and sport-related goods and services. Characteristics of participants, fans, spectators, volunteers, community and corporate partners.

Lectures, 3 hours per week.

Restriction: open to SPMA majors with a minimum of 13.0 overall credits.

Prerequisite(s): SPMA 2P65 (3P65)

Note: this course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term.

Completion of this course will replace previous assigned grade and credit obtained in SPMA 3P85.

SPMA 4P86

Legal Drafting and Contract Analysis for Sport Management

Analysis of the structure and use of basic contracts by the sport manager including athlete agreements, contracts of employment services, sponsorship, and licensing and sale agreements.

Lectures, tutorial, 3 hours per week.

Restriction: open to SPMA majors with a minimum of 13.0 overall credits.

Prerequisite(s): SPMA 2P96.

Note: this course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term.

SPMA 4P91

Power, Politics and Policy in Sport

Examination of relationships between power, politics, and policy and their relevance to sport. Topics may include race, national identity, gender, disability, sport media, event hosting, doping, gambling, violence, deviance, and health.

Lectures, 3 hours per week.

Restriction: open to SPMA majors with a minimum of 13.0 overall credits.

Prerequisite(s): SPMA 2P06.

Note: this course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term.

SPMA 4P94

Sport Analytics

Quantitative analyses and data mining methods to evaluate player performance and model game outcomes. Development, management and execution of a successful sport analytics program.

Lectures, lab, 3 hours per week.

Restriction: open to SPMA majors with a minimum of 13.0 overall credits.

Prerequisite(s): SPMA 3P07.

Note: this course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term.

SPMA 4P95

Advanced Sport Marketing

Historical, contemporary and future issues and trends in sport marketing.

Lectures, 3 hours per week.

Restriction: open to SPMA majors with a minimum of 13.0 overall credits.

Prerequisite(s): SPMA 2P65 (3P65).

Note: this course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term.

SPMA 4P96

Negotiation of Deals and Disputes in Sport Organizations

Introduction to the theory, processes, and practice of negotiation. Topics may include conflict analysis; interest-based negotiation; distributive and integrative negotiations, strategies, techniques and styles; ethical considerations and dispute resolution tools.

Lectures, tutorial, 3 hours per week.

Restriction: open to SPMA majors with a minimum of 13.0 overall credits.

Prerequisite(s): SPMA 2P96.

Note: this course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term.

SPMA 4P97

Advanced Analysis of the Sport Industry: Hockey

Overview of hockey from historical and contemporary viewpoints. Topics may include international and domestic forums, social, ethical, political and cultural issues, and commercial influences.

Lectures, 3 hours per week.

Restriction: open to SPMA majors with a minimum of 13.0 overall credits.

Note: a site visit fee may be charged; consult the Department. This course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term.

SPMA 4P99

Advanced Special Studies in Sport Management

Advanced directed study in specialized areas of sport management.

Restriction: open to SPMA majors with a minimum 70 percent major average, a minimum of 13.0 overall credits and permission of instructor.

Note: application forms available online at brocku.ca/applied-health-sciences/sport-management/student-resources/undergraduate-programs/#1502208224283-d2980ddc-d3c7. This course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term.

#SPMA 4Q90

Foundations of Collaboration and Teamwork

(also offered as HLSC 4Q90, KINE 4Q90, NUSC 4Q90 and RECL 4Q90)

Core competencies for effective teamwork. Topics include collaborative leadership, team functioning, communication, role clarity, conflict management, and client-centred approach as it applies to a diversity of inter-professional settings.

Lectures, 3 hours per week.

Restriction: open to SPMA, BKin, BPhEd, BPhEd (Honours)/BEd (Intermediate/Senior), BPhEd (Honours)/BEd (Junior/Intermediate), BSc (Kin), BMED, CHLH, CMTY, MSCI, NUBR, NUSC, PHTH and RECL majors with a minimum of 9.0 overall credits.

Note: this course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term.

SPMA 4V90-4V99

Advanced Topics in Sport Management

Practical experiences offered in specialized areas of sport management.

Lectures, seminar, 3 hours per week.

Restriction: open to SPMA majors with a minimum of 13.0 overall credits.

EXPERIENTIAL LEARNING COURSES

SPMA 3P02

Sport Management Field Work

Placement in an internal Brock University sport or sport-related organization. Topics surrounding preparation for professional engagement in the sport industry.

Tutorial, 2 hours alternating weeks; 80 hours field work.

Restriction: open to SPMA majors with a minimum of 8.0 overall credits.

Prerequisite(s): SPMA 2P06 and 2P98 (2P05).

Note: enrolment limited. Placements will be secured by instructor. Students may not concurrently register in SPMA 4P92. Depending on the nature of the placement, a Police record check with a vulnerable sector screening may be required. Students are not guaranteed the opportunity to repeat SPMA experiential courses.This course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term.

SPMA 4P92

Sport Management Practicum

Field placement with sport-related groups and organizations.

Restriction: open to SPMA majors with a minimum of 13.0 overall credits and permission of the instructor.

Note: enrolment limited. Placement will be a part-time 80 hour experience during the term. Students are responsible for obtaining the placement in consultation with the instructor. Course application form available online at brocku.ca/applied-health-sciences/sport-management/student-resources/experiential-education and must be submitted to instructor prior to seeking a placement. Depending upon the nature of the placement, a Police record check with a vulnerable sector screening may be required. Transportation to placement is student's responsibility. Students may not concurrently register in SPMA 3P02. Students are not guaranteed the opportunity to repeat SPMA experiential courses.This course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term.

Completion of this course will replace previous assigned grade and credit obtained in SPMA 4F02.

SPMA 4P93

Sport for Development Field Experience

May include planning, communication, relationship building, leadership development, program delivery and evaluation in a national or international humanitarian sport project.

Lectures, lab, fieldwork.

Restriction: open to SPMA majors with a minimum of 13.0 overall credits and permission of the instructor.

Prerequisite(s): SPMA 3P93.

Note: enrolment limited. Students must complete an application and interview prior to being admitted into the course. Students must be at least 18 years of age, have a valid passport, visa and immunizations as required. Students are required to pay their own expenses. Students are not guaranteed the opportunity to repeat SPMA experiential courses. Depending upon the nature of the placement, a Police record check with a vulnerable sector screening may be required.This course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term.

SPMA 4P98

Major Games Field Course

Observation and analysis of operations of a major sport event. Topics may include marketing, human resources, sponsorship, finance, venue management and strategic alliances.

Lectures, lab, fieldwork.

Restriction: open to SPMA majors with a minimum of 13.0 overall credits and permission of the instructor

Prerequisite(s): SPMA 2P98 (3P08).

Note: enrolment limited. Students must complete an application and interview prior to being admitted into the course and attend an orientation session. Students must be at least 18 years of age and have a valid passport, visa and immunizations as required. Students are required to pay their own expenses. Students are not guaranteed the opportunity to repeat SPMA experiential courses. Depending upon the nature of the placement, a Police record check with a vulnerable sector screening may be required.This course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term.

INTERNSHIP COURSES

SPMA 4F01

Sport Management Internship Project

Analysis of individual internship experience (SPMA 4F02) relative to the application of selected sport management theories, concepts and practices. Project focus and format will be developed in consultation with the course instructor and student.

Restriction: open to SPMA majors with a minimum 70 percent major average, a minimum of 13.0 overall credits and permission of the instructor.

Corequisite(s): SPMA 4F02.

Note: enrolment limited. Students may not concurrently register in SPMA 4F03, 4F04 or 4F05. Students are not guaranteed the opportunity to repeat SPMA experiential courses. Sport Management Internship information and policies available online at brocku.ca/applied-health-sciences/sport-management/student-resources/experiential-education. This course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term.

SPMA 4F02

Sport Management Internship

Internship in an approved sport or sport-related organization.

Restriction: open to SPMA majors with a minimum 70 percent major average, a minimum of 13.0 overall credits and permission of the instructor.

Prerequisite(s): SPMA 3P82 (minimum 70 percent)

Corequisite(s): SPMA 4F01.

Note: enrolment limited. Placement will be a full-time (450hr) experience over the period of one term. Internship Intention Forms available online at brocku.ca/applied-health-sciences/sport-management/student-resources/experiential-education and must be submitted no later than March 31. Students are responsible for obtaining the Internship in consultation with the instructor. Students are required to pay their own expenses. Depending upon the nature of the placement, a Police record check with a vulnerable sector screening may be required. Students are not guaranteed the opportunity to repeat SPMA experiential courses. Sport Management Internship information and policies available online at brocku.ca/applied-health-sciences/sport-management/student-resources/experiential-education. Students may not concurrently register in SPMA 4F03, 4F04 or 4F05.This course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term.

Completion of this course will replace previous assigned grade and credit obtained in SPMA 4P92.

NON-CREDIT COURSE

SPMA 0N40

Experiential Preparation

Provides students with specialized knowledge, practices, culture and skills as required by host organization in preparation for a particular credit-based experience.

Lectures, presentations, workshops, site visits as required.

Restriction: open to SPMA majors with a minimum of 13.0 credits and permission of the instructor.

Note: to be run as appropriate to the needs/demands of particular experiential host organizations; not all experiential credit courses may require this course to be taken. Students are required to pay their own expenses.This course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term.