Sport Management

Brock is home to Canada’s original Bachelor of Sport Management (BSM) degree. Our program has an outstanding reputation within the sport industry for the quality of our students and graduates.

We offer a cutting-edge program where you’ll thrive through academic challenges and experiential learning opportunities.

Our focus is on the application of theory, principles and practices of business to the sport industry. Field placements and internships in your third and fourth years offer significant career-building experiences. We maintain active connections with our Sport Management alumni, enriching our classes with guest lecturers and key networking, internship and employment opportunities. At graduation, you’ll be prepared to be hired directly into the sport industry or to pursue postgraduate studies in the arts, business or law. The range of opportunity extends throughout the private, public and not-for-profit sectors of all sports. Our graduates are employed around the world within the broad business of sport.

Expected cut-off: mid 80s
OUAC Code: BSM

NEW! International Double Degree with the University of Portsmouth, U.K. Combine three years of study at Brock with one year at the University of Portsmouth, leading to two internationally recognized degrees; a Bachelor of Sport Management (Brock) and a Bachelor of Science (Honours) in Sport Management (Portsmouth).

Expected cut-off: high 80s
OUAC Code: BSD

Not an Ontario Secondary School applicant? Find your admissions criteria here.


Career outcomes

  • Manager, strategic partnerships/commercial rights
  • AGM/GM/VP/manager major league franchises
  • CEO/manager provincial/national sports associations
  • Manager, major games/event operations
  • Senior client manager/agent sports and entertainment
  • Manager, community/player relations

Prerequisite requirements

Bachelor of Sport Management (BSM) & International Double Degree

  • English (ENG4U)
  • One 4U math