Articles by author: cp17rh

  • Calvin Pietron – Exit Blog, Marketing, Communications, and Event Coordinator

    I think you’ll agree with me when I say: 

    The Centre for Sport Capacity (CSC) is an excellent organization that benefits various communities, associations, and students such as myself. 

    For those who missed my introductory blog, my name is Calvin Pietron, I’m currently in the fourth year of my Sport Management degree at Brock University. During the Fall 2022 term, I served as the Marketing, Communications, and Event Coordinator (Intern) for the CSC where I expanded my knowledge in a variety of operational areas. 

    The integration of what I previously learned throughout my sport management degree played a large part in what I accomplished with the CSC. Key areas I learned in the classroom, such as event management, marketing, and business communications, translated into real-world applications across all aspects of my internship role, particularly through the various events the CSC holds throughout the year. Each of these three operational areas gave me the hard and soft skills to propel my professional career. 

    Through marketing, I developed copy and creative hard skills while being responsible for the creation of visual designs using the Canva software. On the other hand, copywriting was a constant theme throughout my internship. The copy created for the CSC was a big change for me switching from academic forms of formal writing to business style short form writing including anything written on the CSC website, social media, or and other digital assets. Throughout my internship, I created over 30 social media posts between the CSC’s Twitter and LinkedIn profiles which generated an additional 24 new followers in the short time frame. 

    I developed my interpersonal skills through communications via numerous emails, meetings, and networking opportunities. Email communications occurred daily with an average of 50 or more per day. I was able to demonstrate proper email etiquette to industry, community partners, and stakeholders and leverage this knowledge when networking to gain insight on a potential future job, or simply advertise to others my accomplishments and skills in an area.  

    Through event management, I managed my own events with the help of colleagues, and a professional Event Planner in the industry. I was a part of four total events for the CSC in the areas of pre-event planning, day-of event management, and post-event. 

    The most exciting event I was able to be part of was the ‘72 Summit Series 50th Anniversary Event which featured a film screening, expert panel discussion, and book signing. The movie Ice Breaker: The 72 Summit Series was based partly on the book Ice War Diplomat. My duties working with the CSC on this event included the communications and social media strategy (SMS) to promote the event using the CSC’s website, email communications, and social media platforms. I was also a part of “day-of” logistical solutions for the event, which was held at The Film House in downtown St. Catharines, including setup and tear-down for items required during the panel discussion. Overall, by managing the event from start to finish, I learned how to effectively manage an event and the different processes involved.  

    Looking back on all the events and experiences I achieved working with the CSC, I was able to understand the office-style work environment as it was a welcomed change. Most importantly, I have developed real-world skills employers are actively looking for. I now know what it takes to work as a team effectively, be a better communicator, and set goals for what I want to accomplish short & long term. 

    I truly valued my last four months working for the CSC. I would like to thank my educator Dr. Julie Stevens, Director of the CSC, and colleague Grace Nelson, Coordinator at the CSC for their ongoing collaboration and knowledge translation. I encourage anyone looking to become a community partner or work for the CSC to look no further than their website. 


    Categories: Blog, Students

  • Selena Racco – Entry Blog, Marketing, Communications, and Event Assistant

    Hello! My name is Selena Racco, I’m interested in pursuing a career in marketing, specifically the creative aspect. Why? You might ask? Well, what better way for me to experience the thrill of catching the eyes of consumers and shaping the way they see brands in a challenging yet exciting way?

    So here I am at the beginning of my journey. I am originally from Cambridge, Ontario. In my fourth and final year of the Business Communications program at Brock University. I am very excited to begin my placement as the Event, Marketing, and Communications Assistant with the Centre for Sport Capacity where I can engage with this community and build strong relationships.

    I am thrilled to be a part of this team and gain hands-on experience in a field I want to pursue after my degree. Marketing is a very diverse industry with many different aspects that pique my interest.

    In today’s age, social media plays a huge role in a company’s brand image, and it will only continue to grow, making it a great career choice for my future. Social Media Marketing is a type that sticks out for me as I want to boost overall brand image and customer loyalty through visuals and communication.

    While in my studies at Brock University, I have been able to develop organizational, verbal, and written communication skills. I am excited to apply these skills to promote CSC’s brand image. As someone who grew up in generation Z, I am very familiar with social media networks, and I enjoy using digital media platforms such as Canva to develop digital planners and organizational wallpapers. I am eager to bring these skills to the workplace as well, where I’ll be able to create dynamic content, and provide my skills to a range of audiences.

    My main motivation for attending Brock was the opportunity to take part in an internship. When I received the email for this opportunity, it stood out to me, allowing me to pursue Event Management, Marketing, and Communications, and put these aspects into the sports industry.

    My short time with the Centre for Sport Capacity has given me an overall feeling of inclusiveness. As a student with little to no experience in the marketing world, I have been lucky enough to work in a professional setting with a group of individuals who can provide me with further knowledge to help me succeed in my future career.

    I am very excited to start my first project here at CSC with the Niagara Active Economy Summit (AE). I am passionate about design and event management, and through this event, I will be able to use and enhance my skills in Adobe Illustrator to propose creative designs. At this event, I also have the responsibility of creating invitations and acting as a guest service planner. I am excited about this event because it will be my first dive into the world of marketing. I look forward to hearing feedback and recommendations from my supervisor to guide me in the right direction for future events.

    Working on the AE summit has allowed me to take that first step into the real world of work and begin my journey, and what better way to do this than through engaging with the sports community? The purpose of this position is for me to be a part of a place where I can have a sense of fulfillment and gain experience from the CSC to create meaningful work and relationships.

    Categories: Blog, Students

  • Calvin Pietron – Entry Blog, Marketing, Communications, and Event Coordinator

    Over the years, I’ve always asked myself “What are you going to do with your life?”. A question I’m sure many others can relate to. The Centre for Sport Capacity (CSC) has given me the vision I need to understand what I’m willing to do with my life.   

    My name is Calvin Pietron. I was born and raised in the small town of Ancaster, Ontario but moved to St. Catharines at the beginning of 2022. I knew I always wanted to work in the professional side of sport to follow in the footsteps of those I look up to – family and friends who have worked in the professional sport industry.  

    My new role at the CSC is focused on Communications, Marketing, and Event coordination as an intern. I am excited to join the CSC team and I look forward to the many projects, experiences, and connections that I will make along the way with an emphasis on expanding my marketing skills and knowledge. 

    My time at Brock University has attributed my love for sport marketing. A key area for me is ongoing feedback to understand what the consumer wants and to preserve a legacy for events to continue. My previous job as a Brand Ambassador with Betstamp, I created many feedback forms following a new event or initiative. Analyzing the data gave us a better understanding of what we needed to make the event even better for all of those involved the next time around.    

    In terms of what I can bring to the CSC regarding communications, Betstamp also gave me transferable skills such as content creation, content management, and managing social media posts and accounts. These skills are relevant to the CSC which hosts both a website and social media accounts, produces media releases, and generates many digital marketing assets. Similarly, to Betstamp.  

    One of the projects I am most excited to be working on with the CSC includes several webinar events that will be taking place over the next four months. Most notably, our upcoming webinar features an ex-NHL player discussing the current hockey culture with an old teammate. This is a topic that is very relevant in the current sport world with all the recent controversy. The CSC has hit the ground running with this webinar and learning how to market this event has taught me how important it is to get a jump on the promotion of an event. 

    This is a taste of the upcoming projects I look forward to working on with the CSC. I look forward to my time with the CSC and the ability to further my real-world working experience. For the first time during my University career, I now know what I want to do with my life and it’s thanks to the CSC. 

    Categories: Blog, Students