Have you ever wondered how your perceptions influence the taste of coffee?

  • What is this study about?

This study is investigating how personal perceptions drive one’s satisfaction towards a product and how taste is experienced by different people. Variables like taste, max purchasing price, and purchase intent are of interest to the researchers.

  • Who can participate?

Anyone ages 16 or older.

  • What is involved in participating?

Participants will come to campus, taste one of four coffee blends, and answer a series of questions through a Qualtrics survey. The in-lab testing session takes approximately 20-25 minutes.

  • What do individuals get for participating?

$5 and an entry to win a $50 Amazon gift card.

If you are interested in participating in this study and meet all of the eligibility criteria, please fill out the form below and the researchers will contact you at their earliest convenience.

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