An email campaign is a branded email communication from a Brock University department or administrative office to a targeted audience, which may include current or future students, faculty or staff members, alumni, and community members. Campaigns can include marketing, recruitment, engagement and retention emails, as well as updates related to day-to-day university operations.
Campaign Monitor
The University’s current email campaign platform is Campaign Monitor. This platform is available to all departments and administrative offices. Please see below for acceptable use cases for this platform, usage requirements & other resources.
To request access to Campaign Monitor, please complete our Request for Digital Services form.
Email campaigns at Brock
Campaign Monitor may only be used by Brock departments and offices for email communications related to University activities.
Campaigns may include marketing, recruitment, engagement and retention emails, as well as updates related to day-to-day University operations.
Targeted audiences may include current and future students, faculty, staff, alumni and community members.
Contacts who are not current students or current Brock employees must have opted-in to receive communications from you before they can be targeted.
- Campaign templates must follow Brock’s brand standards
- Brock-branded templates are available to all users (see below)
- If your campaign requires a customized template, please contact Marketing and Communications to discuss available options
- All email campaigns and contact lists must comply with Canada’s Anti-Spam Legislation (CASL)
- All campaigns must include an “unsubscribe” link
To comply with Canada’s Anti-Spam Legislation, the subscriber email collection method must clearly identify the purpose of the email collection, and include a mandatory mechanism by which the subscriber will consent to being contacted by you in the future, for the stated purpose.
Example of a mailing list sign up form, followed by the collection notice:
COLLECTION NOTICE
Brock University protects your privacy and your personal information. The personal information requested on this form is collected under the authority of The Brock University Act, 1964, and in accordance with the Freedom of Information and Protection of Privacy Act (FIPPA) for the administration of the University and its programs and services. The information will be used to process your submission and to provide Brock University staff with contact information should we need to get in touch with you regarding your submission.
Sample wording for a consent checkbox:
By checking this box, you agree to receive updates & information from Brock University related to Dining Services. You can unsubscribe at any time by clicking the “unsubscribe” link at the bottom of our emails.
In addition to the privacy requirements above, please keep the following in mind when creating and managing subscriber lists in Campaign Monitor:
- Campaign Monitor is not intended to be used as a CRM — it has no dedicated tools and features to support this usage, and Brock’s license is configured to provide enough room (in terms of subscriber count) for the last 1-2 years of each unit’s activity, but not more.
- It is good practice to do a yearly audit of your lists and subscribers, and purge any lists that are no longer used or needed in Campaign Monitor.
- When a recipient clicks the ‘unsubscribe’ link in a campaign, they are added to a suppression list. This list is unique per Campaign Monitor account (e.g. the Suppression list for the Registrar’s Office is separate from that of the Faculty of Social Sciences). Learn more about the suppression list
Campaign Monitor is available to all administrative offices and academic departments at Brock.
- You must use a Brock employee email address to login
- You must secure your Campaign Monitor account with two-factor authentication
- If your department or office doesn’t have a client space in Campaign Monitor, we will create one for you
Access and usage of the platform is managed by Marketing and Communications. Please fill out the request for digital services form to request access.
If you already have an account, log in at: send.brocku.ca
Campaign Monitor support
Step-by-step instructions for using Campaign Monitor are available on the Campaign Monitor help site.
Creating and sending campaigns
https://help.campaignmonitor.com/category-create-and-send
Using the email builder
https://help.campaignmonitor.com/email-builder
Working with lists and subscribers
https://help.campaignmonitor.com/category-lists-and-subscribers
Collecting mailing list subscribers on your Brock website
Make registration seamless by letting site visitors sign up directly from your website. Contact Marketing and Communications to connect an online form on your brocku.ca website to your CM account.
Subscribers who are not current students or current Brock employees must have opted-in to receive communications from you before they can be targeted.
Email campaign reports
https://help.campaignmonitor.com/terms-used-campaign-reports
Wondering how your campaigns are performing? Compare your open rates and click-through rates with these industry benchmarks.
Deliverability and bounces
https://help.campaignmonitor.com/category-deliverability-and-bounces
The bounced emails report
https://help.campaignmonitor.com/bounced-emails-report
If your department or administrative office currently uses another emailing platform (Active Campaign, Mailchimp, Constant Contact, etc.), we can work with you to transition over to Campaign Monitor. We will meet with you to get a better sense of how you use your current platform and discuss the following migration steps:
- Import your list(s) of active as well as suppressed subscribers (those who have unsubscribed from your campaigns in the past)
- Template design, if applicable
- Options for acquiring new subscribers
- Training
Campaign Monitor templates
This template comes with a default “Experience. Success.” header. Download the Photoshop template for this image below if you would like to customize it for your campaign.
Note that the width of the header image is fixed at 1200px, but the height can be adjusted as needed.
This simple template includes the official Brock logo, colours and typeface. Images can be added to the content using the Campaign Monitor campaign builder, but are not mandatory.
There are no customizable template files for this template.
This template can be used to send branded invitations via email. The header can be changed to suit your needs or event if desired.
Images and other content can be added as needed using the Campaign Monitor campaign builder.
Mobile is the most popular environment for reading emails, and most mobile devices come with a high-DPI (retina) display. To ensure that images look sharp on these displays, they should be created at twice their intended size (2x). The templates and dimensions listed on this page are designed with this in mind.
Standard 2:3 photo aspect ratio template
720×480 pixels
72 dpi
Right-click the image and select “Save Image As…” to save this image.
Square image or photo
500×500 pixels
72 dpi
Right-click the image and select “Save Image As…” to save this image.
If your campaign requires a custom template, please contact Marketing and Communications to discuss available options.
Campaign Monitor training
Follow the link below for a series of Campaign Monitor training videos covering everything you need to know to get started with the platform, including:
- Creating campaigns
- Managing lists and subscribers
- Campaign scheduling and deployment
- Reporting and analytics
Once you are familiar with the basics of Campaign Monitor, more in-depth training modules on marketing best practices and account training are available through Campaign Monitor’s Email Academy.
Explore these additional resources to expand your knowledge on a few targeted topics:
Request access to Campaign Monitor for your department or office.