Brand architecture

Our logo functions with the same authenticity as a person’s signature. Building on the vitality and strength of our Brock red, we’ve streamlined and strengthened the Brock University logo to optimize its impact in an “omnichannel” world of print, environmental, digital and interactive communications.

We’re a big family — and growing. Brand architecture and nomenclature guidelines help clarify the relationships across the University’s many parts. They are important to:

  • ensure brand consistency
  • support our integrated University positioning
  • reduce complexity and make the University easier for everyone to navigate
  • ensure the University isn’t “competing” with itself
  • reduce costs as well as optimize resources and investment (e.g. marketing and communications)
  • make meaningful distinctions, where appropriate, and strengthen brand relationships across the University
  • simplify internal processes and streamline decision-making

Institutional Brand Identity Policy

Use of the Brock brand, including the Brock logo, sub brands, and endorsed brands, is defined by the Institutional Brand Identity Policy and subject to approval by the Office of University Marketing and Communications.

Brand architecture model

Primary brand

Institutional identifier:

  • Trademarked
  • Official representation in various formats

Example:

Brock University logo

Faculties and departments

The Brock logo identifier for faculties and departments has been created to maintain cohesion and consistency across the Brock brand platform. There are both horizontal and vertical options.

Examples:

Faculty of Humanities Centre for Digital Humanities Brock logo - horizontal
Faculty of Humanities Centre for Digital Humanities Brock logo - vertical

Sub-brands

Sub-brands are primarily “descriptors” of official work unit names. The primary brand must always be used with sub-brands and must always have the dominant brand presence.

  • Libraries
  • Research offices
  • Non-academic units & support functions

Example:

Office of the Registrar Brock logo

Endorsed brands

Endorsed brands are Senate-approved centres, institutes and schools that play a key role in achieving Brock’s strategic goals.

Examples:

Brock badgers logo - full colour
Goodman school os business logo

Initiatives

Official initiatives or events:

  • Homecoming, Convocation, significant lectures, etc.
  • Plays a specific ceremonial role

Example:

Orientation week logo

Independent co-brands

Entities that operate at arms-length from Brock:

  • Not fully controlled by Brock (e.g. separate board or multiple partners)
  • Outside Brock’s core activities; audiences with minimal direct Brock links
  • Have legal or structural constraints (e.g. consortia)

Example:

2022 International Cool Climate Wine Symposium logo