Branding is more than a name and a logo. It comprises all points of communication for and about Brock, and the tone we use. The Brock brand is the images or words that come to mind when people think about our University, our faculties and our programs. Brand recognition creates trust, and instils confidence. Brand standards help us ensure that all materials produced by and for Brock University are readily identified as such, and represent what the University stands for.