Branding is more than a name and a logo. It comprises all points of communication for and about Brock, including visual and written messages to individual audiences, and the tone we use. The Brock brand is the image that comes to mind when people think about our University, our Faculties and our programs.

By carefully managing our brand, we can cultivate our presence, create enduring relationships and stand apart from our competitors. Brand recognition creates trust and instils confidence. Our goal is for all materials produced by and for Brock University to be readily identified as such and represent what the University stands for. This website presents the information and tools to keep a consistent and memorable representation of our brand in the marketplace, strengthen our identity and help to achieve our overall growth strategy for the future.