Branding is about more than a name and a logo. The Brock brand is the image that comes to mind when people think about our University, our Faculties and our programs.

That image is grounded in the experiences we deliver – from the energetic welcome given to incoming students moving into residence in September to class reunions that connect alumni decades after graduation. And it’s supported by the stories we tell: about the researchers tackling the world’s thorniest problems, the students working to solve community challenges, and the faculty bringing theory to life with innovative approaches to teaching.

We each have a role as Brock brand ambassadors. In a highly competitive higher education environment, our brand’s reputation is a strong consideration for potential students, faculty, partners and donors evaluating our institution.

Shaping our story

Why choose Brock? What does it stand for? What does it strive for? These are the questions we set out to answer as we refreshed the University’s brand.

Here’s how our journey has taken shape:

• November 2020: Launch of a collaborative process to help refine and refresh Brock’s brand
• Process was guided by a steering committee that engaged with students, faculty, staff, alumni, community leaders, and partners for input on Brock’s strengths and how best to position the University

What we heard: strengths

• Caring and connected community
• Practical and experiential teaching, learning and research
• Committed to equity, diversity, inclusivity and reconciliation
• Embedded in the Niagara community

These themes form the nucleus of our story.

Brand positioning

Our brand positioning distills the key ingredients of our story into a simple framework:

• who we serve and what they value;
• what we deliver that makes us distinct and relevant; and
• why we matter – the impact we can deliver.

Who we want to attract

Searchers, changemakers, and connectors of all kinds

What we deliver

• Student-centred and experience-fuelled learning;
• Innovative research and impact-driven collaborations that power the Niagara region, Canada, and beyond;
• An inclusive, welcoming campus community, rooted in a culturally and ecologically rich environment.

Why we matter

We enable learners, and all of Team Brock, to overcome barriers; ignite new possibilities; and generate life-changing breakthroughs for themselves, their work, their communities, and our world.

These are the ways that we deliver on our promise.