Logo usage

There are specific guidelines and requirements for using the Brock University master brand logo in both print and digital marketing materials. This is meant to ensure brand consistency with size and placement of the logo.

Logo sizes

To ensure integrity in small-sized marketing applications, a minimum use version of the logo has been developed. To maintain recognition and legibility, it should never appear smaller than 0.5 – 0.75 inches wide in print. Do not reproduce the Brock University logo in small sizes if the application may cause poor quality or distortion (e.g. embroidery, silkscreen, online, etc.). For online applications, please make the minimum use no smaller than 140 pixels wide. For applications that may require a logo smaller than these specifications, please contact us.

Print minimum

Brock print logo with minimum pixel width - 0.5 to 0.75 inches

Digital minimum

Brock screen logo with minimum pixel width - 140 pixels

Protection area

Whenever you use the logo, there should be enough clear space to ensure its visibility and impact. No other graphic elements should be within this area.

The clear space is equal to the height of the “o” in the word “Brock” and must be maintained around the entire perimeter.

A graphic that shows the spacing needed surrounding the Brock logo when it's in use.l

Logo placement

Eye movement of a typical reader usually forms a “Z,” meaning they start in the top left, go to the top right, make a diagonal to the bottom left and end up in the bottom right. This concept is used when determining optimal brand placement on marketing materials. The upper left is prime location, and the lower right is second best. A third option would be the upper right. The lower left is considered a “dead zone” because it’s usually the location where an eye spends the least amount of time. This is best to leave for white space or secondary elements.

A mockup of the proper placement of the Brock logo on various page layouts.

Brand reproduction errors

These are some examples of common errors in reproduction, or misuses of the Brock University logo. It’s very important not to modify the logo or colour in any way. Learn more about Brock’s official brand colours.

  • Use the preferred red and white logo whenever possible.
  • Always use the approved digital artwork.
  • Never redraw or change the proportions of the logo or add other graphic elements.
  • Proper use of the logo is essential for promoting, maintaining, and protecting the Brock brand.
  • Contact the Marketing and Communications team for questions or visit the Brock University brand toolkit to download the logo.
Wrong Brock logo usage - Larger fields than approved.

Larger fields than approved.

Wrong Brock logo usage - The use of separate unapproved elements.

The use of separate unapproved elements.

Wrong Brock logo usage - The disproportionate rescaling of elements.

The disproportionate rescaling of elements.

Wrong Brock logo usage - The use of borders.

The use of borders.

Wrong Brock logo usage - Adjusting the angle of the brand signature.

Adjusting the angle of the brand signature.

Wrong Brock logo usage - Vertical versions.

Vertical versions.

Wrong Brock logo usage - The rescaling of elements incorrectly by axis.

The rescaling of elements incorrectly by axis.

Wrong Brock logo usage - The use of effects.

The use of effects.

Wrong Brock logo usage - Using the wrong background field when anchoring for a bleed at the bottom or top of any application.
Wrong Brock logo usage - Using the wrong background field when anchoring for a bleed at the bottom or top of any application.

Using the wrong background field when anchoring for a bleed at the bottom or top of any application.

Wrong Brock logo usage - The use of integrated photographs.
Wrong Brock logo usage - The use of integrated photographs.

The use of integrated photographs.

Wrong Brock logo usage - The use of unapproved colours, either separate or combined.

The use of unapproved colours, either separate or combined.

Logos and assets

Learn more about Brock University’s logo and assets, brand architecture, and endorsed brands.