Goodman Lemonade works with local Grade 4 classes and walks them through the process of building a for-profit business. The program teaches elementary school students about entrepreneurship and lets them compete to see which team can make the most profit via selling lemonade, from $50 in seed money.

Goodman Lemonade is hosted annually by Goodman Group at Brock University and is sponsored by FirstOntario Credit Union. Each year a few classes from the Niagara Region participate in Goodman Lemonade.

How does it work?

Each class is divided into teams and is provided with a $50 budget. The young students spend a few weeks carefully crafting their business strategies and making decisions on everything from the type of lemonade being served to the garnishes and colourful decorations adjourning their stands. The class then comes to Brock University, sets up their lemonade stands and sells their lemonade in a one-day sale. The team that makes the highest profits will choose how the class will spend the teams’ collective profits.

Goodman Lemonade is sponsored by FirstOntario Credit Union.

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