Data Driven Decision Making: Fundamentals

The Data Driven Decision Making: Fundamentals program focuses on effective decision-making and how business intuition can be complemented and enhanced by key aspects of data science.

This program is ideally suited to professionals leveraging data for the first time, seasoned leaders, entrepreneurs, and business decision-makers, as well as managers and individuals aiming to increase their analytical literacy and expand their understanding of data-driven strategies. Professionals seeking to refine their leadership capabilities through a data-centric approach will find great value in this comprehensive 4-session program.

Data Driven Decision Making Series

  • Winter 2024:  4 sessions:  Thursdays, Feb. 8 and Feb. 15 from 1 p.m. to 4 p.m. and Friday, Feb. 23 from 9 a.m. to 12 p.m. and 1 p.m. to 4 p.m.
  • Facilitated hybrid sessions:  first two sessions online;  last two sessions in-person.
  • Price: $1,790 +HST
  • Group pricing and alumni discount are available.
  • Funding available to cover up to 80% of program fees – conditions apply
  • Contact us to know more

Our Data Driven Decision Making: Fundamentals program will provide the fundamental skill set needed to move decisions from intuition to an evidence-based approach.

Through four interactive classes, learn from a Goodman School of Business professor about:

  • How to balance your natural business instincts with evidence derived from analytical sources.
  • How to provide data support for business cases and project plans.
  • How to develop the ability to act decisively on proven evidence and identify data that can trigger actions.
  • How to spot patterns and trends in your business market, resourcing, and customer activity.
  • How skills like Machine Learning, Prediction Models, and Regression Analysis can be employed to support decision making,
  • Modern tools for data analysis, presentation and data visualization.
  • How to develop the ability to use data to prepare for growth, expansion, supplier uncertainty, and market instability.

The last two sessions involve immersive hands-on lab activities where theory transforms into practical exercises, facilitating the application of learned concepts. These exercises are designed to implement analytical techniques, fostering the practice of making data-driven decisions aligned with evidence-based strategies in diverse business contexts.

Winter 2024:  Four sessions:

  • Session 1:  Thursday, February 8 from 1 p.m. to 4 p.m. – Online
  • Session 2:  Thursday, February 15 from 1 p.m. to 4 p.m. – Online
  • Session 3:  Friday, February 23 from 9 a.m. to 12 p.m. – In person
  • Session 4:  Friday, February 23 from 1 p.m. to 4 p.m. – In person

In-person sessions will be held at Brock University.

For further information, please email us at

The program tuition is $1,790 + HST per participant.

If eligible, up to 80% of the program cost may be covered by funding through the Canada-Ontario Jobs Grant. For more information and to find out if your organization is eligible, contact us at