Wine Business Management Certificate

Created to empower personnel to develop the fundamental knowledge necessary to achieve their strategic growth goals. This program blends academic and practical experience where you will learn from leading academics and wine business experts while building your professional network.

Program Details

  • Tuesdays & Thursdays June 1 – 29, 2021
  • Each session 1:00pm – 5:00pm
  • Facilitated online sessions
  • Price: $3,995 + HST
  • 10% early bird discount (till April 23)
  • Group pricing and alumni discount available
  • View brochure

Are you interested in the business of wine? Gain the expertise you need to take your career to the next level!

Program Focus

  • Overview of Canadian vineyards and wines.
  • Turning your business concept into reality.
  • Wine gastronomy.
  • Financial analysis for the wine industry.
  • Wine market, competition and legislation.
  • International wine logistics and operations.
  • Wine marketing and brand building.
  • Direct-to-consumer and retail management.

All sessions will be held in an online instructor-led format.

Session Dates:
Tuesdays and Thursdays
June 1, 3, 8, 10, 15, 17, 22, 24 and 29

Time: 1:00 – 5:00pm (ET)

Program Instructors

Gain wine industry insights from leading academics and experienced industry experts. Our award-winning instructors consistently receive satisfaction rates exceeding 90 percent. Below is an overview of potential instructors for the program. Please note this is a sample list and subject to change.


Donna’s research focus on hedonic consumption experiences led naturally to research in wine business and wine tourism when she took a position in the ‘heart of Nova Scotia wine country’ at Acadia University in Wolfville, NS. She is an Associate Professor in the Manning School of Business and was Founding Director of the Atlantic Wine Institute.  Dr. Sears has presented her work at various National and International Marketing and Wine Business Conferences such as Advances in Consumer Research, Academy of Wine Business Research (Sonoma, California and Stellenbosch, South Africa), Wine & Culinary Tourism Futures Conference (Kelowna, BC), Society for Marketing Advances, and International Wine Tourism Conference (Perugia, Italy).


Professor Patrice Piccardi is the Head of BSB Marketing Department (Burgundy School of Business, Dijon France) since 2004, as well as the Director of the MSc Global Marketing. This program taught entirely in English put a strong emphasis on active pedagogy and internationalization.

In parallel with his managerial activities, Professor Piccardi has extensive pedagogical experience teaching it for many years across 3 continents. in the fields of international marketing, business opportunity detection, and luxury marketing. Professor Piccardi is also in charge of the Excellence in Pedagogy program since its creation in 2014. This program conducted in collaboration with partners in the 6 continents brings together 40 innovative and top-level courses to BSB masters students.


Donald Ziraldo, Founding Chairman of the Vintners Quality Alliance (VQA) and Chairman of the Canadian Horticultural Research and Innovation Center @ Vineland by the Ministry of Agriculture, is a global ambassador for Canadian Icewine. In 1999, the National Post Magazine chose Donald as one of the top twenty-five Canadian CEO’s of the century. In 2008 Donald was awarded the Premio Masi by his peers in Verona, Italy, and the Folio D’oro in Friuli, Italy in 2010.  Partnering with top Sommeliers, wine writers and restaurants, Donald Ziraldo has transformed Icewine into a world renowned luxury brand.


Since 1987 Greg has been with Andrew Peller Limited – the country’s second largest vintner with eleven wineries in Canada. He has held many roles in the company and is currently serving as the Vice-President, Global Markets and Industry Relations, helping establish Peller as a globally renowned winemaker. Having received among other degrees an MBA, Wine Business from KEDGE Business School in France, Greg continues to share his industry expertise through his positions on the boards of directors for the British Columbia Wine Institute, the Winery and Grower Alliance of Ontario, the VQA and the Canadian Vintners Association. Additionally, Greg currently serves on the Dean’s International Advisory Council of the Goodman School of Business at Brock University.

“Having worked closely with Brock University’s academics and wine business leaders for many years, I know this program will give participants the confidence and expertise to propel their career in the wine sector forward”

– George Soleas, LCBO President and CEO

“Sessions were very well organized and I enjoyed going to the various winery locations for our seminars and the direct contact with session leaders, wine producers and estate owners/keynote speaker were most enjoyable”

– Past Participant

“The chance to interact with both Faculty and industry, both at Brock and at the wineries of the region was a rare opportunity. I understand the industry I work in much better for having this experience”

– Steven Trussler, Senior Laboratory Demonstrator, Cool Climate Oenology and Viticulture Institute