Essentials of Product Management

“A great product manager has the brain of an engineer, the heart of a designer, and the speech of a diplomat.”
 Deep Nishar, Ex-Vice President of Product at LinkedIn.

The Essentials of Product Management program brings in knowledge from award winning professors from the Goodman School of Business and leading industry experts from various industries who have successfully led new product launches. Learn to harness the power of product management and take away a framework to launch your dream idea into a functional product.

Essentials of Product Management

  • Facilitated online sessions
  • Academic and experiential components
  • Valuable to entrepreneurs, professionals and small businesses who are keen to take their ideas to the next level
  • Group pricing and alumni discount are available.
  • Canada-Ontario Jobs Grant (COJG) Funding available to cover up to 80% of program fees – conditions apply
  • Contact us to know more

Are you a visionary and keen to develop the next big product?
The Essentials of Product Management program will elevate your understanding and bring your new product idea to reach new heights.

The program participants will:

  • Learn a responsive problem-solving approach when dealing with new products
  • Gain an understanding of the multiple stages of product development- ideation, research, planning, prototyping, sourcing, and costing with real-life examples
  • Learn to develop and handle multiple projects effectively
  • Learn how to launch viable and feasible products with the help of a hands on simulation experience
  • Learn the importance of team building, strategy, and leadership while building a new product
  • Professionals with entrepreneurial ambitions and who are keen to start a product line
  • A group of colleagues that work in cross-functional aspects of product development
  • Entrepreneurs who are keen to learn about the key stages of product development and gain hands-on experience
  • Executives who want to transition into a product manager role

For more information, please contact us at prodev@brocku.ca

Interested in attending the next offering of this program? Contact us at prodev@brocku.ca