It’s commonly understood that a picture is worth a thousand words. Brock places great emphasis on our visual presence, and the imagery used to portray the University. Impactful images can make an incredible difference in how materials are received and accepted.
Brock photography…
- Is bright, colourful, authentic, dynamic, impactful and striking
- Is true to ourselves
- Expresses the diversity and uniqueness of campus
- Reflects Brock’s roots in Niagara
Photography standards and guidelines
- Use Brock students, faculty and staff
- Include Brock-branded gear/colours/buildings whenever possible and appropriate
- Ensure proper representation of the Brock community is reflected in all respects
- Imagery should tell a story, be “in the moment” and compositionally engaging
Coming soon.
- A photograph must never be changed from how it was originally shot aside from standard toning or cropping of the image, which improves its overall appearance.
- Removal of items from a photograph via “clone stamp,” “healing brush” or any other photo editing software or tool that alters an image from its original state should be avoided. (Permissible exceptions are limited to removal of blemishes, etc. in an official headshot OR dust spots on the lens or sensor)
- Use of special filters that alter the colour or contrast of an image so that it looks radically different from the original should be avoided unless the photo is being used in a way that necessitates the altering of those attributes. (e.g. a stylized photo layout in a magazine, layouts used in any other print/online publication, advertisements and promotional pieces where use of artistic license makes sense)
- Do not use filters found in social media platforms/apps like Instagram, Twitter, Facebook or similar social media platforms.
- Photo illustrations allow more leeway in terms of editing, composition and posing than a journalistic-style photo. Photo illustrations should be obvious to the viewer and do not need much explanation. If, before publication, the question of a photo’s authenticity arises, efforts should be made to clarify that it is an illustration.
In the event that original photography does not exist or cannot be used or created to help tell a specific story, stock photography can be used. Always abide by usage rights from the stock photography provider.
Avoid using AI-generated photography.
All photos and images used on University materials must be in compliance with all legal requirements and University policies. If you’re unsure whether you have the appropriate rights to use a photo or video in your project, contact the Legal, Compliance and Privacy office.
If you would like to organize a shoot to fill a need in the University’s photo library, or have an opportunity for updated photos to be taken, please contact us to discuss your project.
For Brock News or media coverage, please contact our Communications team.
Professional headshots can be taken using the CareerZone headshot booth.
Kindly note that University Marketing and Communications is not able to provide full event coverage with photography and videography support. Instead, we have a roster of photographers that we work closely with who understand the visual identity of the University, and can cover your event based on availability and your budget.
Ahead of your shoot, print the necessary form & signage (see below) and be sure to go through the photoshoot checklist.
Resources for photo & video shoots
Release forms should be kept for 10 years after the event (or if the person is a minor, 10 years after they turn 18). See the full retention schedule on SharePoint for more information.
Photoshoot checklist
The checklist below is an essential tool to help ensure that everything runs smoothly and efficiently during a photo shoot. Please take a moment to go through the list ahead of your scheduled shoot, and don’t hesitate to get in touch with us if you have any questions.
Task | Notes |
Pre Production Meeting with Marcom | Brainstorm/Review needs Formats needed/Platforms |
Secure Shoot Date/Time | |
Location Scouting | Be mindful of traffic/crowds, lines of sight, etc. |
Confirm shot list | List actions, situations and elements to capture during the shoot: Students interacting Students walking Groups of 2, 3, 4… Props Establishing shots Etc. |
Casting Call/Confirm Talent | Ensure proper representation of Brock Community Confirm call time (call time should be 5-10 minutes before shoot) |
Discuss Clothing/Swag with crew | Clean and ironed Brock branded clothing is preferred Red or white tops is prefered Avoid large logos Avoid pinstripes, or distracting patterns |
Reminder email to staff/talent | Outline date/time, location and clothing |