Our logo functions with the same authenticity as a person’s signature. Building on the vitality and strength of our Brock red, we’ve streamlined and strengthened the Brock University logo to optimize its impact in an “omnichannel” world of print, environmental, digital and interactive communications.
We’re a big family — and growing. Brand architecture and nomenclature guidelines help clarify the relationships across the University’s many parts. They are important to:
- ensure brand consistency
- support our integrated University positioning
- reduce complexity and make the University easier for everyone to navigate
- ensure the University isn’t “competing” with itself
- reduce costs as well as optimize resources and investment (e.g. marketing and communications)
- make meaningful distinctions, where appropriate, and strengthen brand relationships across the University
- simplify internal processes and streamline decision-making
Brand architecture model
Primary brand
Institutional identifier:
- Trademarked
- Official representation in various formats
Example:
Faculties and departments
The Brock logo identifier for faculties and departments has been created to maintain cohesion and consistency across the Brock brand platform. There are both horizontal and vertical options.
Examples:
Sub-brands
Sub-brands are primarily “descriptors” of official work unit names. The primary brand must always be used with sub-brands and must always have the dominant brand presence.
- Libraries
- Research offices
- Non-academic units & support functions
Example:
Endorsed brands
Endorsed brands are Senate-approved institutes and schools that play a key role in achieving Brock’s strategic goals.
Examples:
Initiatives
Official initiatives or events:
- Homecoming, Convocation, significant lectures, etc.
- Plays a specific ceremonial role
Example:
Independent co-brands
Entities that operate at arms-length from Brock:
- Not fully controlled by Brock (e.g. separate board or multiple partners)
- Outside Brock’s core activities; audiences with minimal direct Brock links
- Have legal or structural constraints (e.g. consortia)
Example:
