Hello! My name is Selena Racco, I’m interested in pursuing a career in marketing, specifically the creative aspect. Why? You might ask? Well, what better way for me to experience the thrill of catching the eyes of consumers and shaping the way they see brands in a challenging yet exciting way?

So here I am at the beginning of my journey. I am originally from Cambridge, Ontario. In my fourth and final year of the Business Communications program at Brock University. I am very excited to begin my placement as the Event, Marketing, and Communications Assistant with the Centre for Sport Capacity where I can engage with this community and build strong relationships.

I am thrilled to be a part of this team and gain hands-on experience in a field I want to pursue after my degree. Marketing is a very diverse industry with many different aspects that pique my interest.

In today’s age, social media plays a huge role in a company’s brand image, and it will only continue to grow, making it a great career choice for my future. Social Media Marketing is a type that sticks out for me as I want to boost overall brand image and customer loyalty through visuals and communication.

While in my studies at Brock University, I have been able to develop organizational, verbal, and written communication skills. I am excited to apply these skills to promote CSC’s brand image. As someone who grew up in generation Z, I am very familiar with social media networks, and I enjoy using digital media platforms such as Canva to develop digital planners and organizational wallpapers. I am eager to bring these skills to the workplace as well, where I’ll be able to create dynamic content, and provide my skills to a range of audiences.

My main motivation for attending Brock was the opportunity to take part in an internship. When I received the email for this opportunity, it stood out to me, allowing me to pursue Event Management, Marketing, and Communications, and put these aspects into the sports industry.

My short time with the Centre for Sport Capacity has given me an overall feeling of inclusiveness. As a student with little to no experience in the marketing world, I have been lucky enough to work in a professional setting with a group of individuals who can provide me with further knowledge to help me succeed in my future career.

I am very excited to start my first project here at CSC with the Niagara Active Economy Summit (AE). I am passionate about design and event management, and through this event, I will be able to use and enhance my skills in Adobe Illustrator to propose creative designs. At this event, I also have the responsibility of creating invitations and acting as a guest service planner. I am excited about this event because it will be my first dive into the world of marketing. I look forward to hearing feedback and recommendations from my supervisor to guide me in the right direction for future events.

Working on the AE summit has allowed me to take that first step into the real world of work and begin my journey, and what better way to do this than through engaging with the sports community? The purpose of this position is for me to be a part of a place where I can have a sense of fulfillment and gain experience from the CSC to create meaningful work and relationships.