Business communicators are leaders.
Within organizations, they transform ideas into clear plans, share information, motivate teamwork, foster innovation, and promote learning and ethical practices. Externally, they craft brand narratives, reach diverse audiences through multiple media, manage public reputation, respond to crises and build community partnerships.
Brock’s Business Communication program, the first in Canada, connects in-depth social science inquiry to practical business skills. Uniquely, it combines communication courses (like interpersonal
communication, PR or advertising, and social media) with select courses in the Goodman School of Business (like management, marketing and organizational behaviour). Students explore the relationship between new technology, promotional practices, and consumer and organizational cultures in a changing media landscape. They build expertise in narratives, images, branding, audiences and emerging technologies. They appreciate how communication intersects with economics, identities, ethics, politics and public trust. Graduates emerge as credible communicators able to influence decisions and lead with integrity.
A fourth-year work placement course, annual case study competition judged by industry professionals, applied projects and case studies across courses, and a scholarship in public relations provide additional opportunities for students to network and sharpen their professional practice.
- BA in Business Communication
- Minors in Media Studies or Digital Culture
Expected cut-off: mid to high 70s
OUAC Code: BUD
Not an Ontario Secondary School applicant? Find your admissions criteria here.
