Articles by author: cw17sh

  • Chris Weier – Exit Blog, Marketing, Communications, and Business Development Coordinator


    Hello, my name is Chris Weier. I am from Niagara on the Lake, Ontario and I am finishing my Sport Management degree at Brock University where I will graduate in the Fall. Throughout the Summer, I spent my time as the Marketing, Communications, and Business Development Coordinator at the Centre for Sport Capacity (CSC).

    This internship position with the CSC allowed me to develop both professionally and personally as an individual. I was able to develop soft and hard skills in areas that I had little to no experience in before, that can be transferred to future employment opportunities. Firstly, I was able to expand my marketing skills, specifically around social media. I was able to create written content for the CSC’s social media platforms  (Twitter and LinkedIn) for a variety of our events. Secondly, I was able to grow my event management knowledge by planning and executing several events  throughout the Summer.

    Additionally, I was also able to develop my communication skills, both written and verbal, during my time at the CSC. There was a tremendous amount of email communication that occurred daily where I was able to learn proper email etiquette and best practices. I was also able to broaden my verbal communication when sharing ideas in meetings and having conversations with various colleagues.

    Through this internship, I can recognize that communication is still an area for improvement for myself, and continuing to reflect on my experience will be beneficial to my professional development. I want to become more comfortable talking in front of a group of people and being confident when sharing my opinion in group settings.

    The most exciting project I was able to be a part of was the CSC’s LEAD LIKE A GIRL program that took place during the Niagara 2022 Canada Games. This program was designed for 11-13-year-old girls as a leadership program where participants were immersed in classroom sessions and had the unique opportunity to attend and watch women’s Canada Games competitions. I was tasked with the sales and marketing promotion of the program through the CSC’s social media platforms and by reaching out to community members through phone and email communication. I was also a major contributor to the logistical planning for the program, to ensure we delivered an engaging experience for the participants.

    The most rewarding aspect of this program for me was knowing that I played a part in inspiring the next generation of women to be strong leaders both in sport and in the community. This first installment of the LEAD LIKE A GIRL program was highly successful, and it will be exciting to see the future and evolution of this program.

    Being a part of the Canada Games was also an experience that I am grateful for. Whether it was with the LEAD LIKE A GIRL program, partnering with the Coaching Association of Canada  (CAC) to offer a Mental Health 101 workshop for coaches, or working at the Brock activation tent, I was able to meet and interact with people from diverse backgrounds and various parts of Canada, all with a common interest in sport.

    As I reflect on my internship experience, working for the Centre for Sport Capacity has taught me a great deal about how sport organizations work and the general workplace environment. I have learned what my strengths are as a person and employee, but I have also seen areas that still need improvement in the future. These lessons are invaluable and will be used for my professional development and growth as a person.

    I want to thank the Centre for Sport Capacity for making this an enjoyable and exciting four months and I encourage students to explore all the experiential education opportunities  the CSC offers.

    Categories: Blog, Students

  • Chris Weier – Entry Blog, Marketing, Communications, and Business Development Coordinator

    Hello, my name is Chris Weier, I am from Niagara on the Lake, Ontario, and I am currently a student finishing the last year of my sport management degree at Brock University. I am the Marketing, Communications, and Development Coordinator Intern with the Centre for Sport Capacity (CSC) summer, 2022. I am very excited to continue my professional development with the CSC and look forward to the many projects and experiences that I will face in the next four months.

    With the help of Career Zone at Brock and the Sport Management Experiential Coordinator, Michael Fawkes, I was able to secure an interview with Dr. Julie Stevens, the Director of the Centre, and Jess Crosthwaite, the Coordinator of the Centre. The application and interview process was something I had never experienced before. For the past seven summers, I worked on a farm where there were no resumés, cover letters, or interviews required. With support from Career Zone, I was able to develop both a successful cover letter and resumé and complete the interview process for the first time.

    Growing up I was heavily involved in sport, playing both hockey and lacrosse; however I have limited experience on the business side of sport. Nowadays, I continue to play lacrosse for the Toronto Rock of the National Lacrosse League and I am currently an on-ice official at the minor hockey level as well as a linesperson for the Ontario Hockey League and the Ontario Hockey Association.

    The introduction to the business side in areas of communication and marketing and the opportunity to gain valuable experience was the main attraction of the CSC for me. As a participant, you do not often get exposed to this side of sports and I recognize that I need to develop technical skills such as content creation, social media management, and website design, among others, to continue my professional development. It is also important to develop key soft skills in areas of leadership, problem-solving, and time management that I believe I will develop with my time at the CSC.

    I was also intrigued by the Centre because of the interaction and close relation it has to its members, the Niagara region, and community partners. I believe that this internship will expose me to numerous networking opportunities with people and organizations that will be valuable resources in the future. Additionally, I learned a great deal from the many student blogs from past CSC interns, as they described the types of opportunities and various experiences they had while interning with the CSC.

    Interning with the Centre will allow me to be a part of many exciting events and experiences throughout the summer. One event that stands out to me is the 2022 Commonwealth Games Queen’s Baton Relay that happened on May 28th. This event was a collaboration with the Niagara 2022 Canada Games and Commonwealth Sport Canada while engaging with Brock staff, faculty, and other members in the community.

    The Centre for Sport Capacity provides great experiential learning that will be extremely beneficial to my professional development. Throughout the internship, I hope to continue to develop both hard and soft skills that can be transferred to future opportunities as well as connect with a range of industry professionals to help build lasting relationships. I look forward to my opportunity as the Communications, Marketing and Business Development Coordinator intern with the Centre!

    Categories: Blog, Students