From a very young age, I knew I wanted to work in sport. Participating in various youth community sports such as hockey, soccer, and baseball was beneficial in me gaining a passion for sports and the sport industry. In addition, it has also helped me see the many values and benefits that sport brings to both an individual and a community. This is why interning at the Centre for Sport Capacity was a must for me!

Hi, my name is Jonathan Pinnington, and I am from Toronto, Ontario. I am a fourth-year student at Brock University studying Sport Management. This fall of 2023, I am fortunate to have the opportunity to intern with the Centre for Sport Capacity at Brock University, in the Marketing, Communications, and Event Intern position. If there is one thing to know about me, it is that I am an avid sports fan. I love all sports, but hockey is by far my favourite (being a die-hard Leafs and Penguins fan). During my time at Brock, I have been fortunate enough to continue playing sports, participating in various intramural teams. My most notable-non-academic achievement is being a member of Brock’s Men’s Ultimate Frisbee Team, for which I am currently serving as the team President. As an outgoing and creative individual, I am excited to bring these two traits to the Centre and continue to develop both personally and professionally.

Entering my fourth and final year, I had heard about the opportunity to acquire an internship through many of my professors. After expressing interest in acquiring an internship, I was directed to Brock CareerZone and began looking. I recognized the Centre for Sport Capacity immediately after having its Director, Dr. Julie Stevens, as a professor in my third year Sport Management Field Work course. I was intrigued about the Marketing, Communications, and Event Intern position as I have always enjoyed those three areas. Specifically, the creative aspect behind them. The idea of being able to use my creativity in those areas was very enticing, so I applied and was granted an interview.

As already indicated, I am very outgoing and creative and am excited to bring these two traits to the Centre. I am especially excited to get to work with and get to know my fellow colleagues, while continuing to learn more about the Centre and the work they do in various areas of sport. Now in my fourth year, I have realized that I really enjoy marketing and brand management. Specifically, putting my own creative touch on an existing brand or creating and developing my own brand. Honestly, I really like just being able to unleash my creativity on projects. One thing that I was really impressed about from my interview was Dr. Stevens and the Centre Coordinator Grace Nelson’s commitment to tailor the internship to my learning style and strengths. I am a very hands-on learner and like to be able to get my hands dirty and immerse myself in whatever I do. After a few days here, Grace and Dr, Stevens have definitely followed through on their actions! I have been able to explore the Centre’s LinkedIn and Instagram accounts while also getting to experiment with the different design features on Canva and WordPress. I find their commitment and ambition to their colleagues and interns is crucial to personal and professional development as well as experiential education. These are two things Dr. Stevens is very passionate about and likes to incorporate in every setting. I speak from experience having her as a professor. That’s why, after completing my first week here, I knew the Centre was the right choice for me.

The biggest thing I want to accomplish at the Centre is to build, grow, and expand the Centre’s brand. I feel that I can accomplish this by using the many lessons and skills I have learned from my past experiences. One past experience that I feel will help me accomplish my goal is my time as the Social Media Coordinator for Brock’s Women’s Basketball team in my third year Sport Management Field Work Course. In that role, I gained experience in social media management (running the team’s Instagram account) and digital editing softwares (e.g., Boxout Sports to create game day graphics). Both skills are easily transferable to my position here at the Centre as I will be managing the Centre’s social media accounts and creating professional content with Canva. One thing I want to accomplish is becoming proficient with social media management and using digital editing softwares, such as exploring and playing around with different designs, features, fonts, etc. on Instagram, LinkedIn, and Canva. Another area I hope to become more proficient in is communication, explicitly learning how to communicate effectively in a professional workplace setting and in meetings. I feel that working alongside my colleagues here at the Centre as well as with other Centre members and partners on various events, initiatives, and workshops will help me accomplish this goal. Personally leading meetings, new initiatives, and workshops will also be beneficial in strengthening my communication skills. The last area I hope to strengthen is decision-making. Throughout my time at Brock, I have always been hesitant about making decisions on projects, most notably decisions about micro details, such as fonts, design style, and other elements. During my short time here, I have already needed to make decisions on various projects, and I already feel I am becoming more confident in making those decisions. I hope that by working alongside my peers, I continue to gain more confidence.

Overall, I feel I can be a force for good within the Centre by bringing my extroverted personality, enthusiasm, and creativity to the workplace each day. I feel that the lessons I have learned both in class and in life, as well as my enthusiasm for sport will help to both improve the Centre’s output and offer new perspectives and insights on projects and events. Moreover, I feel that I can use my creativity skills on various projects such as planning events like the Safe Sport Forum and Unleash Your Influence Webinar and posting on social media to further grow and expand the Centre’s brand. I hope to continue to learn as much as I can and continue to develop both personally and professionally.