Over the years, I’ve always asked myself “What are you going to do with your life?”. A question I’m sure many others can relate to. The Centre for Sport Capacity (CSC) has given me the vision I need to understand what I’m willing to do with my life.   

My name is Calvin Pietron. I was born and raised in the small town of Ancaster, Ontario but moved to St. Catharines at the beginning of 2022. I knew I always wanted to work in the professional side of sport to follow in the footsteps of those I look up to – family and friends who have worked in the professional sport industry.  

My new role at the CSC is focused on Communications, Marketing, and Event coordination as an intern. I am excited to join the CSC team and I look forward to the many projects, experiences, and connections that I will make along the way with an emphasis on expanding my marketing skills and knowledge. 

My time at Brock University has attributed my love for sport marketing. A key area for me is ongoing feedback to understand what the consumer wants and to preserve a legacy for events to continue. My previous job as a Brand Ambassador with Betstamp, I created many feedback forms following a new event or initiative. Analyzing the data gave us a better understanding of what we needed to make the event even better for all of those involved the next time around.    

In terms of what I can bring to the CSC regarding communications, Betstamp also gave me transferable skills such as content creation, content management, and managing social media posts and accounts. These skills are relevant to the CSC which hosts both a website and social media accounts, produces media releases, and generates many digital marketing assets. Similarly, to Betstamp.  

One of the projects I am most excited to be working on with the CSC includes several webinar events that will be taking place over the next four months. Most notably, our upcoming webinar features an ex-NHL player discussing the current hockey culture with an old teammate. This is a topic that is very relevant in the current sport world with all the recent controversy. The CSC has hit the ground running with this webinar and learning how to market this event has taught me how important it is to get a jump on the promotion of an event. 

This is a taste of the upcoming projects I look forward to working on with the CSC. I look forward to my time with the CSC and the ability to further my real-world working experience. For the first time during my University career, I now know what I want to do with my life and it’s thanks to the CSC.