Jess Crosthwaite: Fall 2021 Marketing, Communication, & Business Development Coordinator

Jess Crosthwaite is a fourth-year sport management student at Brock University. This fall term, she is the Marketing, Communications and Business Development Coordinator (intern) with the Centre for Sport Capacity.

Hello! My name is Jess Crosthwaite and I am very excited to be a part of the Centre for Sport Capacity. I am starting my fourth and final year of the Sport Management (SPMA) program with a minor in media and communication studies (COMM) here at Brock University. Originally from Pickering, I have spent my whole life playing sports; I enjoyed my time so much that I wanted to pursue an education that would allow me to stay involved in it. As a part of the Sport Management program, there is an option to complete an internship, and understanding the value of gaining real world experience while still in school, I jumped at the opportunity.  Therefore, this semester I will be serving as the Marketing, Communications and Business Development Coordinator intern for the Centre for Sport Capacity (CSC) 

Since I began my time at Brock University, I’ve been involved across campus and in the Niagara community and have always sought out chances to . The opportunity for experiential education in the Sport Management program was something I looked forward to and sought out from my very first year. By the time I reached my third year, I was prepared and enthusiastic to submit my application..   

Upon getting accepted into the sport management internship course, I was met with a list of many options of organizations that were hiring for the Fall 2021 term. However, I was drawn to the role with the CSC as it was a something different from anything I had experienced in previous roles. While I have been involved in the operational and recreation side of sport, such as my summer spent as a tournament operations assistant with the Canadian Junior Golf Association, and my intramural supervisor role with Brock Recreation. Working for an organization with a focus upon research and provides practical support to sport organizations, is unique. It allowed me to experience a different aspect to a familiar  

Additionally, the application process to this position required providing a writing piece, as effective communication skills are an important part of the role, along with the typical resumé and cover letter; another unique feature of this internship.  

The most exciting aspect of this role in the CSC is that I am able to expand my knowledge in the sport industry and experience a different perspective. Already, I am registered for, or have completed, a number of training sessions that will give me the chance to develop competencies and grow as a professional as I prepare to enter the industry. Some of these sessions include media training, website accessibility, and entrepreneurship instruction. Additionally, I have already made many great connections in just the short time I’ve been here. With the CSC being apart of the Brock University community, you get to connect with members and staff that you may not otherwise have. It has already been great to speak and collaborate with numerous students, staff, and faculty on projects within the Centre. I’m thrilled to continue to make those connections in this role. 

I hope in my time with the CSC I can help in growing their outreach as well as organizing some great programs and events for the Brock community and local sport organizations. Overall, I’m very excited for my internship with the Centre for Sport Capacity. 

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