Bismanbir Singh – Entry Blog, Marketing, Communications, and Events Assistant

Sport has been a major part my life since I was young. I have played a range of sports and have participated at national level in Field Hockey and Roller Hockey. Also, I started swimming at a young age and competed in state level championships throughout my time in secondary school. Swimming was the first sport where I experienced success.  Our Roller Hockey team was a national champion back in 2019, maintaining an ongoing streak of being champions from the past 6 years. My biggest achievement was when I got selected as one of the top 24 players to represent my country.  Sport can be a positive way to promote physical fitness and teamwork throughout the world. The journey has been quite long, but my passion for sport will always remain the same, and my passion for sport is one of the reasons why I am excited to intern at Centre for Sport Capacity (CSC).

Hi! My name is Bismanbir Singh, and I am an international student from India. I live in Chandigarh, Punjab . It is one of the most beautiful cities of India. I am currently in my 4th year pursing a major in Business Communication and a minor in Media Studies, with graduation set for April 2025. I love watching and following different sports. My favourite sport to watch is Hockey (Field Hockey and Roller Hockey), I have started to follow Ice hockey since I’ve moved to Canada and to get back on field as soon as possible. I played at KBDAV Senior Secondary School which is well known for hosting many national level Championships. This year I will be interning as the Marketing, Event, and Communications Assistant at the Centre for Sport Capacity (CSC) at Brock University.

I discovered the chance to be a part of the CSC team by going through the course calendar when searching for a a COMM 4F00 placement. Being an avid sport supporter, the opportunity to combine my passion with knowledge acquired in Business Communication and Media Studies was something I could not miss. The lessons I hope to learn at the CSC include increasing the capacity of sport organizations, working with the community, as well as marketing and event planning.  the most thrilling aspect about this position is that it blends sport and expertise in strategic communications and the management of events. I am particularly proud of my skills as an organizer, creative, and team player,  which will be beneficial for CSC’s future activities. I think this place is one of the best to put into practice all the communication skills acquired throughout the program while serving the community in the sporting field.

My Brock experience has been instrumental in leading me to the Centre for Sport Capacity (CSC). Throughout my time in the Business Communication program, I’ve gained a strong foundation in Professional CommunicationMedia Analysis, and Public Relations, all of which are critical to my role at the CSC. Courses like Research Methods in Communication and Culture helped me develop analytical skills, which I now apply to understanding the impact of sports communication strategies. My involvement in Brock’s diverse academic and extracurricular activities also exposed me to various networking opportunities, ultimately leading me to the CSC placement through the course calendar. Brock’s emphasis on experiential learning, combined with my passion for sports, naturally steered me toward the CSC, where I can apply the skills I’ve developed and contribute meaningfully to sports capacity-building projects.

At the Centre for Sport Capacity, I am most excited about applying and refining my skills in Professional Communication and Public Relations. Managing social media for the CSC allows me to use my knowledge of Networks, Digital Identities, and Interactions to engage and grow our audience while ensuring our messaging remains consistent and impactful. I am also eager to develop further insights into Media Analysis and Audience Studies as I work on projects like the State of Sport in Niagara Report – Webinar and Workshop. The opportunity to contribute to the Fee-for-service Model project will also be a great way to explore Organizational Culture and how integrated marketing communications can influence the development of new service offerings. Lastly, I am looking forward to organizing events like the Matt Hoven “Hockey Priest” Author Reading and Book Signing, where my event management and research skills will truly shine.

In conclusion, my journey with sports has shaped not only my personal development but also my professional aspirations. As I step into my role at the Centre for Sport Capacity, I am thrilled to merge my lifelong passion for sports with the skills I have honed through my Business Communication program. This internship offers the perfect platform to apply my expertise in marketing, event planning, and communication in a meaningful way. I look forward to contributing to the CSC’s initiatives, growing as a professional, and learning new skills that will help me make a positive impact in the sports community. My experience at Brock and this placement will undoubtedly prepare me for the future, where I hope to continue blending my love for sports with a career in communication and event management.

 

Categories: Students, Uncategorized