Selena Racco – Exit Blog, Marketing, Communications, and Event Assistant

Saying goodbye is never easy, but I hope that this exit blog will serve as a meaningful tribute to the impact that The Centre for Sport Capcity has had on my personal and professional development. This year I was lucky enough to have had the opportunity to work at the Centre for Sport Capacity as a marketing, events and communications assistant (Intern). As my time as an intern comes to a close, I can’t help but feel grateful for the opportunities and experiences that this role has provided me with. Working in this position at the CSC has allowed me to gain valuable skills, network with industry professionals, and contribute to exciting events and projects.

Over the past 8 months, I have been able to learn so much about the sports industry, including the challenges and opportunities it presents. The guidance and support provided by the team have been invaluable in helping me develop my skills and knowledge. I have had the privilege of working on a variety of tasks and projects, from coordinating social media campaigns to designing promotional material to support upcoming events. I was given freedom over the work and content that I created, which allowed me to gain confidence and experience within my desired field and expand my network.

One of the highlights of my time in this role was being part of The 2022 Niagara Active Economy Summit (AE). During this event, I had the opportunity to work on the creative designs for the invitations and the information package. This project allowed me to gain many valuable skills including design, communication, and project management. I worked closely with my supervisor and other team members to understand the goals and messaging of the event. I was able to use The AE Summits brand identity for the creative designs, including choosing the appropriate colors, fonts and imagery that would appeal to the target market and convey the event’s message. This project allowed me to gain valuable experience in working collaboratively, incorporating feedback, and altering my designs to align with the event’s objectives.

Working on the creative designs for the invitations and information package provided me with a range of valuable skills that could be applied to future projects. I have gained experience in design using Adobe Illustrator and Canva, communication, and project management, and had the satisfaction of seeing my designs come to life and contribute to the success of the event.

Another aspect of this role that I appreciated was designing engaging and eye-catching posts for the CSC’s LinkedIn and Twitter. This provided me with valuable experience in social media marketing, graphic design, communication, and collaboration. My favourite design has been Member Monday’s and it has been a rewarding aspect of my role that helped to enhance the CSC’s online presence and reach.

As I move on from this role and transition to the next stage of my career, I will carry the lessons and experiences I have gained during my time as an event, marketing and communications assistant. I am grateful for the support and guidance of my colleagues, the opportunity provided to me by Julie Stevens, and the chance to contribute to some exciting initiatives in the sport industry.

 

Categories: Blog, Students