The Consumer Economics Stream of the Honours Bachelor of Business Economics (BBE) program combines the study of economics with marketing, offering a comprehensive understanding of consumer behaviour and market dynamics.
The program integrates economic theory with marketing principles, equipping students with the analytical skills necessary for analyzing consumer trends and developing marketing strategies.
Graduates are well-prepared for careers in areas such as market research, consumer analysis, or related fields in policy and business. The program also provides a solid foundation for further graduate studies in economics, marketing, or related professional programs.
| PROGRAM DETAILS | |
| Typical entry point | Fall (September) |
| Program duration | 4 years (full-time) or 5 years (full-time) with co-op option |
| Program options | Full-time or part-time |
| Delivery mode | Course-based |
Full course descriptions can be found in the Undergraduate Calendar.
Sample Courses
- Principles of Microeconomics (ECON 1P91)
- Principles of Macroeconomics (ECON 1P92)
- Introductory Mathematics for Economics (ECON 1P94)
- Introduction to Financial Accounting (ACTG 1P91)
- Practical Statistics (STAT 1P98)
- Foundations of Economic Analysis (ECON 2P30)
- Introduction to Econometrics (ECON 2P90)
- Introduction to Management Accounting (ACTG 2P12)
- Corporate Finance I (FNCE 2P91)
- Marketing Basics (MKTG 2P51)
- Industrial Organization (ECON 3P06)
- Intermediate Microeconomics II (ECON 3P21)
- Intermediate Macroeconomics II (ECON 3P22)
- Econometrics (ECON 3P90)
- General Marketing Management (MKTG 2P52)
- Empirical Methods: Machine Learning in Economics and Business (ECON 4P07)
- Advanced Macroeconomics (ECON 4P13)
- Advanced Microeconomics (ECON 4P14)
- Marketing Strategy (MKTG 4P25)
- Consumer Behaviour (MKTG 4P31)
Co-op Option
Gain relevant, real-world work experience while completing your degree. The Business Economics Co-op program combines academic and work terms over a period of four and one-half academic years. Students spend two years in an academic setting studying the functional areas of business economics prior to taking their first work placement.
