Executive Marketing and Sales Leadership Program

Innovate, Engage and Transform – Redefining the Future of Marketing and Sales

In today’s rapidly evolving business landscape, leading marketing and sales teams requires more than expertise—it demands innovation and vision. 

The Executive Marketing and Sales Leadership Program is an immersive 2.5-day experience designed for marketing and sales executives and CMOs seeking to drive organizational impact. Guided by a world-renowned marketing scholar, this program delves into the art and science of marketing and sales, brand and customer engagement and transformative marketing through emerging technologies like artificial intelligence (AI), Gen AI, the metaverse and IoT.  

No theory—the program provides actionable frameworks to inspire high-performing teams, strengthen customer relationships, and lead with confidence in a rapidly changing market.  

For leaders focused on driving real results, this is the program that delivers. 

Program Details

  • Spring 2025:  May 14 and 15, 2025 from 9 a.m. to 4 p.m. (ET)  and May 16, 2025 from 9 a.m. to 2 p.m. (ET)
  • In-person 
  • Valuable to marketing and sales executives with influence in transformative strategies 
  • Price: $9,995 + HST 
  • 25% early bird discount available until March 17  
  • 10% alumni discount
  • Group pricing and alumni discount are available
  • Referral system discount 
  • Contact us to  know more  
REGISTER NOW

Program Content

  • Day 1: Marketing: engaging with customers, brands and employees
  • Day 2: Salesforce Management Strategies
  • Day 3: Transformative marketing, branding, operations and strategy (NATs: artificial intelligence(AI), metaverse, robots, machine learning, IoT, drones and blockchain)   

Instructor

V Kumar – Professor of Marketing and Goodman Academic-Industry Partnership Professor

V. Kumar (VK) is the Professor of Marketing and the Goodman Academic-Industry Partnership Professor, Goodman School of Business, Brock University, ON, Canada.

He has held/holds several Distinguished Endowed Faculty Positions in the U.S. and Distinguished Fellowships across universities worldwide, including being the Chang Jiang Scholar, HUST, Wuhan, China; and the Hagler Fellow, Texas A&M University, USA.

VK has also been honored as a Legend in Marketing (along with Dr. Philip Kotler and Dr. Jagdish Sheth) through the 10-Volume Legends in Marketing series published by Sage Publications with commentaries from scholars worldwide. Professor Kumar has published over 300 papers in scholarly journals and over 30 books, received over 20 Lifetime Achievement Awards and over 25 Research and Teaching Excellence Awards.

Professor Kumar has served as the Editor-in-Chief of the Journal of Marketing (2014 to 2018) and serves/served as the Department Editor of POM, the Consulting Editor of JIBS, and the Senior Consulting Editor of Elsevier Marketing Journals. Global Fortune 500 firms have implemented many of VK’s ideas and models in multiple areas of marketing and operations, which have resulted in gains of over multi-billion dollars.

Impact

During the program, you will: 

  • Develop a comprehensive understanding of cutting-edge marketing and sales strategies and techniques to maximize performance and results within your teams.  
  • Learn innovative engagement strategies to build stronger relationships with customers and foster a motivated and effective salesforce.  
  • Explore the impact of artificial intelligence (AI), machine learning, IoT and other advanced technologies on marketing and sales, gaining the ability to integrate these innovations into your marketing strategies and sales processes.  
  • Acquire skills in evaluating the optimal size and structure of marketing and sales teams, understanding factors that influence salesforce retention and strategies for retaining profitable customers.  
  • Explore strategies that adapt your marketing and sales approach to meet the demands of an evolving marketplace, utilizing case studies and examples to illustrate the transformation in the business world.

Schedule

  • Day 1: May 14, 2025 from 9 a.m. to 4 p.m. 
  • Day 2: May 15, 2025 from 9 a.m. to 4 p.m. 
  • Day 3: May 16, 2025 from 9 a.m. to 12 p.m.  
    • Graduation: 12 p.m. to 1 p.m. 
    • Lunch and networking: 1 p.m. to 2 p.m. 

To learn more about the program, please email us at [email protected]  

Investment

  • Individual registrations:  $9,995 + HST per participant.   
  • 25% early bird discount available until March 17, 2025 
  • 10% alumni discount 
  • Please contact us at [email protected] for other options to enhance organizational impact and secure savings: 
    • 10% Group discount for 3 or more participants from the same organization 
    • 10% Referral system discount for the referee and new participant signing up for the program.  They must be both from different organizations. 

Note: Discounts cannot be combined but Goodman Group will honor the biggest value.