Interview with Dr. Naraine – Sport Gambling Webinar

We sat down (virtually) with Dr. Naraine from the Sport Management Department to chat about the upcoming Sport Gambling Webinar. The webinar will be held February 9th at 3:00pm EST. 

In our interview, we had a chance to speak with Dr. Naraine about his connection to sport as well as what participants will gain from attending this event. 

1) What is your connection with sports gambling, and what excites you about it? 

Being a researcher and seeing the advanced and mature environment of sports gambling in Australia, my interest was rejuvenated. While in Australia, the research I conducted consisted of looking at the way brands were connecting with consumers through the use of digital and social media. There were many different elements at play that had to be considered, such as what app or company to choose when betting.

What really excites me about sports gambling is that it is truly new territory for North America. This is something Canada has been talking about implementing for years, and legislation has slowly come about. Now we are finally in a place where it is no longer illegal, although regulations are province by province, this market in Canada is just at the starting line. I am interested in seeing the dynamic going forward considering the development that sports betting has undergone in other countries. It can be the next big thing to help sports teams and leagues develop new fans and galvanize older fans. It is not only going to increase profits but will also help to create more awareness in the sports industry.

2) Why should people attend this webinar?

Everyone should attend this webinar, whether they, A) know nothing about sports gambling, or B) know lots about sports gambling. Both students and community members will hear from professionals to gain knowledge about the industry; contrasting their usual consumer perspective. This webinar will allow people to get a better sense of what’s about to happen and what we will be seeing within the next year from these brands in terms of job prospects. It will also allow people to simply get more familiar with the future of sport in Canada. Sports betting is going to have massive implications for the next generation in terms of ensuring responsible gambling and holding these brands to proper standards (giving back to their community.) All things considered, this webinar is about learning more from two high-profile individuals who are very knowledgeable about the sports betting space in Canada.

3) What can participants expect this webinar to look like?

The webinar is going to be an industry-focused conversation. Participants can expect the discussion to be insightful and provide a behind-the-scenes perspective. All too often, discussions hosted at the academic level tend to gravitate towards both the research and theoretical substances, but this webinar will focus on the practical implications. This webinar aims to be a fluid conversation that we would expect students, alumni, and community members to all be able to identify with, from both a research and scholarship standpoint, as well as the more practical implications in terms of finding a job, leveraging the opportunities to grow different sports properties, and much more.

If you are interested in attending this webinar please register here!


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