Brock expert discusses how Olympic Games are remembered over time
As the 2022 Beijing Olympics near completion, Brock University Assistant Professor of Sport Management Taylor McKee says it can be tough ... Full story
Articles tagged with: olympics
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Brock profs weigh in on Olympics fan engagement
As viewers tune in to watch athletes from around the world compete at the 2022 Winter Olympics in Beijing, a variety ... Full story -
Local winery partners with Olympic athletes, Brock co-op students
When a Canadian athlete celebrates their performance at the 2022 Winter Olympics in Beijing with a glass of wine, there’s ... Full story -
Brock expert says varying strategies can lead to success for Olympic advertisers
When it comes to reaching a large audience, the Olympics can provide exposure on a level that’s almost unparalleled. ... Full story -
Brock experts question value of Olympic boycott
Canada has joined the growing list of countries taking part in a diplomatic boycott of the 2022 Winter Olympics in Beijing ... Full story -
Framing Tokyo 2020 as gender-equal misleading, says Brock researcher
The International Olympic Committee (IOC) continues to promote Tokyo 2020 as the most gender-equal Games ever. But Brock University Sport Management ... Full story -
Female empowerment drives Brock international student’s Olympic ambitions
As Aminat Adeniyi prepares to qualify for her second Olympic Games, her sights are set on more than just the ... Full story -
Canadian boycott of Tokyo games will influence others to do the same: Brock profs
With Canada’s Olympic and Paralympic committees deciding not to send athletes to the 2020 Tokyo Olympic and Paralympic Games if ... Full story -
Brock expert says Olympic gender equity efforts are good, but not good enough
In the leadup to International Women’s Day, the International Olympic Committee (IOC) announced new steps to make the 2020 Tokyo ... Full story -
Olympic potential measured at Brock during RBC Training Ground
You don’t have to be good with numbers to know pulling 290 kilograms is no easy feat. But during last ... Full story
