Dr. Duncan Koerber, Associate Professor of Business Communication in the Department of Communication, Popular Culture and Film, has released a new book – Crisis in a Tweet: The Rise of the Social Media Crisis. “Unlike traditional emergencies caused by natural disasters or product failures, social media upheaval originates in the digital realm but leads to real world consequences – job losses, reputational harm, and public shame – disproportionate to the original act.” Dr. Koerber’s research and teaching focuses on crisis communication theory, writing pedagogy, and media and journalism history.
