CPCF Campaign Challenge

A group of 15 people stand together and pose for a photo. a few of the people in the front of the photo are holding a giant check and a trophy.

The Campaign Challenge aims to provide students an extraordinary applied communication learning event. CPCF faculty set a contemporary communication problem and challenge student teams to develop and present (pitch) a creative communication campaign solution.  Finalist teams pitch their ideas to a panel of communication experts.

Along with prize money, finalists are recognized by fellow students, the wider Brock community, and industry professionals as possessing superior creativity, and demonstrating excellent communication skills.

The Campaign Challenge aims to train concrete skills (critical thinking, problem solving, strategic, creative communication) in high demand with businesses, non-profit organizations, and policy makers. Participating students may gain an edge in competitive fields such as branding, advertising, marketing, public relations, risk mitigation; media production; health, environment, political and civic institutions.

The 2027 Campaign Challenge will be held on Friday, March 5

Photos from the 2026 Event can be found here

Learn more on October 29th

Stop by our info table on
October 29th from 12:30pm to 3:00pm
in Soctiabank Hall
to learn more and ask questions.

How to Participate

  1. Form a team of 2-4, third-year, or fourth-year students (include at least one CPCF student). Imagine your team is a communication agency.
  2. Read the brief and examine the “problem” you are to address.
  3. Conduct preliminary research on the brand, as well as terms and concepts the brief raises.
  4. Write your response to the brief to convince the client (the brand) to speak to you about your marketing proposal and potentially invest money into your idea.
  5. Format your response as a slide deck.

Registration

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General contact information

Team member names(Required)

Brock University protects your privacy and your Personal Information. The personal information requested on this form is collected under the authority of the Brock University Act, 1964, section 3 and in accordance with the Freedom of Information and Protection of Privacy Act (“FIPPA”). The information will be used to contact you about contest updates and your participation in the contest. Direct any questions about this collection to Pat McIlroy (Digital Media Coordinator), of the Department of Communication, Popular Culture and Film at Brock University at (905) 688-5550, ext. 3215, email at [email protected] or see www.brocku.ca/social-sciences/cpcf/

If you would like to participate in the challenge, but need a team mate(s) check the box below. We will try to connect you with others.

Consent(Required)
Agreement(Required)

If you have questions contact [email protected]

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