The Campaign Challenge aims to provide students an extraordinary applied communication learning event. CPCF faculty set a contemporary communication problem and challenge student teams to develop and present (pitch) a creative communication campaign solution.  Finalist teams pitch their ideas to a panel of communication experts.

Along with prize money, finalists are recognized by fellow students, the wider Brock community, and industry professionals as possessing superior creativity, and demonstrating excellent communication skills.

The Campaign Challenge aims to train concrete skills (critical thinking, problem solving, strategic, creative communication) in high demand with businesses, non-profit organizations, and policy makers. Participating students may gain an edge in competitive fields such as branding, advertising, marketing, public relations, risk mitigation; media production; health, environment, political and civic institutions.