CPCF Campaign Challenge

The Campaign Challenge aims to provide students an extraordinary applied communication learning event. CPCF faculty set a contemporary communication problem and challenge student teams to develop and present (pitch) a creative communication campaign solution.  Finalist teams pitch their ideas to a panel of communication experts.

Along with prize money, finalists are recognized by fellow students, the wider Brock community, and industry professionals as possessing superior creativity, and demonstrating excellent communication skills.

The Campaign Challenge aims to train concrete skills (critical thinking, problem solving, strategic, creative communication) in high demand with businesses, non-profit organizations, and policy makers. Participating students may gain an edge in competitive fields such as branding, advertising, marketing, public relations, risk mitigation; media production; health, environment, political and civic institutions.

How to Participate

  1. Review the brief to explore the challenge teams are asked to address.
  2. Form a team of 2-4 students (must include 1 CPCF student)
  3. Review the contest rules.
  4. Nominate a team leader and register to enter no later than 10:00 a.m. February, 9th 2024. Submit the following information at the registration link. The form requests the following information:

    • The first and last names of all team members
    • The Brock University email address of each team member
    • The program and year of study of each team member
    • The age of each team member
    • Express consent for the disclosure and publication of the team members’ names, programs, years of study, and content of responses to the brief and pitches in promotional or other related materials for the Contest.            
  5. Submit a slide deck outlining your team’s proposed campaign by 10:00 am on February 9 2024 via Brightspace (you will be added to the Brightspace page after registration).
  6. Up to three finalist teams will be selected from among the entries by a panel of Brock University faculty and staff based on the merits of the submissions on criteria such as creativity, feasibility, and excellence. Finalist teams will be notified by email.
  7. Teams who are selected to be finalists must create a pitch presentation to be shared at a panel with contest judges on March, 1st 2024 A Q&A session will follow the pitch presentations.


*Contest rules are subject to revision.

First Place $1000
Second Place $600
Third Place $400

Registration deadline: 10:00am, February 9th 2024

Deadline to submit response to brief on Brightspace: 10:00am, February 9th 2024

Final Pitches and Q&A: March 1st 2024 on campus (TBD)