The 2026 CPCF Campaign Challenge was held on Friday, February 27th at Brock University. It brought together industry experts and three amazing teams of students who pitched their marketing ideas for how to attract young people to take the GO Train’s Toronto-Niagara route. The Department of Communication, Popular Culture and Film would like to thank everyone who contributed to this year’s successful challenge.
The panel of judges – Elizabeth Beale, Chris Giles, Dharmi Gohil and Claire Terrio, all of whom are CPCF grads who have gone on to prove themselves in the world of communication, marketing and media, were very impressed by the interesting pitches made and the professionalism of the three finalist teams.
At the end of the day, the event’s fantastic MCs Harmon Kaur and Solomon Mike, who were last year’s winning team, handed off the O’Malley Cup to this year’s victors. Congratulations to Mercedes Agahzadeh, Arianne D’Arcy, and Sydney Miller who impressed with their professional ad mockups tied directly into a focus on specific seasonal marketing.
Finally, a special thanks to the cup’s original owner, and the constant patron of the competition, Terry O’Malley who joined us for the day’s festivities.
