Articles by author: Brock University

  • CCOVI uncorks low-alcohol wine opportunities with new grape variety research

    MEDIA RELEASE — December 10, 2025 — R0142

    While consumers may not be reaching for a bottle of Soreli or Cabernet Volos this holiday season, Brock researchers say these new options are poised to make a splash in Ontario’s wine industry.

    The University’s Cool Climate Oenology and Viticulture Institute (CCOVI) is exploring how these grape varieties can be used to make distinctive new wines that align with consumer trends and improve growers’ sustainability efforts.

    “If you look at the demographics, you see the older population is still going for the bold reds, whereas the younger generation is looking for lighter wines,” says Jennifer Kelly, a Senior Scientist of Oenology at CCOVI. 

    “We want to remain aligned with the desires of all consumers and producers — and our research and outreach activities at CCOVI will continue to have that focus — but this new research is really exciting for a new segment of consumers who want environmentally responsible wines with lower sugar and alcohol content,” she says.

    First grown in Europe in the early 2000s, Soreli and Cabernet Volos carry a significant proportion of genes from Vitis vinifera, the species of grapevine from which wine has historically been made around the world. 

    Because they are more disease and cold resistant, these new varieties are well-suited to cool climate wine regions and reduce the need for pesticide use, making them more sustainable. They also have a shorter ripening season, which makes them good candidates for producing wines with lower alcohol and thus an attractive option for younger consumers seeking out these qualities. 

    Only a handful of Niagara growers are currently producing Cabernet Volos and Soreli, which were approved for use in Vintners Quality Alliance (VQA) certified wines earlier this year. Kelly says a few industry partners graciously allowed CCOVI to purchase grapes for the project.

    While making research wines from these grapes, the CCOVI team experimented with alternative yeast strains during the fermentation stage. This meant forgoing commercially available standard strains, often of the Saccharomyces cerevisiae species, for locally isolated strains of Saccharomyces uvarum.

    Kelly says the results so far have been favourable from both a production and sensory point of view.

    “These yeasts naturally produce less alcohol because they consume the grape sugars differently,” she says. “Instead of turning as much sugar into alcohol, they create other compounds — some of which contribute to the wine’s overall profile. The result is a lower-alcohol wine that still tastes balanced and expressive.” 

    For Niagara wineries, this can create a very desirable outcome by giving the wines a distinct flavour.

    “It is an opportunity to highlight their own microbial terroir, as the yeasts we are utilizing have taken up residency in the winery and may be unique to the vineyard, giving them a regional signature for the winery itself,” Kelly says.

    The CCOVI team has also been investigating the use of a post-fermentation filtration process that uses reverse osmosis to remove water and ethanol from wine.

    “We take the wine and reduce its ethanol content by running it through this system, and with that, we have a higher level of control over the overall alcohol content of the wine,” says Kelly. “If we desire to drop the alcohol by one or three per cent, we can calculate that and do that accordingly.”

    Working with Kelly is Holly Eaton (OEVC ’25), who completed CCOVI’s Certificate in Grape and Wine Science earlier this year and is now pursuing a master’s in Biological Sciences at Brock. She is the first graduate student in Canada to conduct research in this area. 

    Eaton describes the new varieties as being similar to local varieties, with the Soreli “having characteristics of Sauvignon Blanc.”

    “You get some of those familiar aromas when smelling it. If people really like Sauvignon Blanc, they will want to try this wine,” she says.

    Kelly and Eaton are just a few months away from bottling the project’s 2025 test wines. 

    “Once the wines are bottled, we will recruit a panel from within the University to come to our sensory lab to evaluate and provide feedback on flavour and aroma,” says Kelly.

    The team also plans to share updates on their findings and engage community and industry members in the process through the Institute’s outreach efforts, such as conferences and the CCOVI Lecture Series.

    Their work is supported by an Ontario Research Fund Research Excellence grant, which is funded by the Government of Ontario. 

    Niagara-West Member of Provincial Parliament Sam Oosterhoff applauds the research and CCOVI’s ability to identify and meet the needs of the Ontario grape and wine industry.

    “With more consumers choosing low-alcohol wines in Ontario and across the globe, our local grape and wine sector needs to innovate and be able to pivot to changing market conditions,” says Oosterhoff.

    “This ongoing work on new grape varieties and alternative yeast strains at the Cool Climate Oenology and Viticulture Institute at Brock University — supported by the Ontario Research Fund — is ensuring local growers and winemakers are staying ahead of the curve.”

     

    For more information or for assistance arranging interviews:

     *Sarah Ackles, Communications Specialist, Brock University [email protected] or 289-241-5483

     – 30 –

    Categories: Media releases

  • Blockbuster Warner Bros. deal latest in storied history of studio power plays

    EXPERT ADVISORY — December 10, 2025 — R0141

    When Netflix and Warner Bros. Discovery (WBD) announced a showstopping US$72 billion sales deal last week, Liz Clarke took notice.

    The Brock University Associate Professor of Popular Culture and Film says entertainment mergers and acquisitions have always been dramatic, dating back to the old Hollywood studio system of the 1920s and ’30s. Back then, she says, a few major studios controlled not only production and talent but also the distribution and exhibition of films.

    “In 1948, a legal decision called the Paramount Decree deemed the vertical integration of the studio system to be too centralized and forced studios to sell off one of the branches of their business,” the film historian says. “So the studios chose to sell off the exhibition part of their business: the theatres.”

    It isn’t lost on Clarke that Paramount is once again a player in the current dealmaking underway when it comes to WBD, with Paramount Skydance mounting its hostile takeover bid just days after the deal with Netflix was announced.  

    Whereas Netflix only plans to purchase the studio and streaming arms of WBD — which includes franchises like The Lord of the Rings and original HBO programming like Game of Thrones — Paramount Skydance seeks to also purchase its traditional television stations, including CNN.

    Paramount Skydance’s previous attempts to purchase WBD during closed-door meetings were rejected. What makes this latest effort a hostile bid is that Paramount is now publicly appealing to WBD shareholders with an aggressive, all-cash deal. 

    Clarke says none of this would have been possible under the Paramount Decree. In the 1980s, however, deregulation opened up the possibility of vertical integration once again — but by then, studios were no longer interested.

    Instead, horizontal integration with technology companies — which produced gaming systems and home entertainment equipment as well as physical media with movies, television shows and video games to play on them — was far more appealing.

    By the 2010s, studio priorities had changed again, Clarke says, with almost all of them involved in a series of media mergers and acquisitions leading to the concentration of a few big conglomerates with varied entertainment holdings. 

    While it may be surprising to see Netflix as a player in this historic arena, the centralization of ownership is not new — and consumers generally lose out, she says.  

    “In some instances, you end up with something unique and interesting that can happen in terms of transmedia storytelling, as in the Marvel cinematic universe where blockbuster films, long-running TV shows and various other types of merchandise can all speak to each other,” Clarke says. “But what we see — with Marvel and other examples — is that you also end up with something very monotone and dominant in terms of culture.” 

    Whether Netflix or Paramount Skydance is ultimately successful in acquiring WBD, Clarke says it’s unlikely consumers will see any net benefit. In either case, significant consolidation of streaming television and film content would take place. 

    “I’m going to guess that we’re going to see much more of what caused us to switch from cable television to streamers in the first place, with companies portioning out segments of niche content and charging extra for each,” she says. “We’ve seen that with other streamers like Prime and Apple, so I would hazard a guess that if Netflix is successful, they would once again change their funding model to Netflix BASIC or Netflix with HBO. If you want the upgrade of Netflix with the HBO and classic Warner Bros film content, you can pay more for that, too.” 

     

    Liz Clarke, Brock University Associate Professor of Popular Culture and Film, is available for media interviews on this topic.


    For more information or for assistance arranging interviews:

    *Sarah Ackles, Communications Specialist, Brock University [email protected] or 289-241-5483 

    – 30 –

    Categories: Media releases